Super Greg
From Wikipedia, the free encyclopedia
Super Greg is a fictional DJ created by copywriter Linus Karlsson and creative director Paul Malmström for the Minneapolis advertising agency Fallon McElligott as part of a viral marketing campaign for American jeans company, Lee Jeans in 1999.[1][2] The campaign launched with a one-page website (www.supergreg.com)[3] and culminated in a TV commercial where Super Greg has a showdown with Lee's mascot, Buddy Lee.
Super Greg was portrayed by Sacha Baron Cohen.[4] Cohen's own Ali G character bears a striking resemblance to Super Greg.
[edit] References
- ^ "Creative: Campaigns - Fashion Statement", Ad Week (All Business), 2000-07-31, http://www.allbusiness.com/marketing-advertising/4188697-1.html, retrieved 2008-04-27
- ^ "Can't Bust 'Em". Business News. ZDNET Australia. 2001-01-10. http://www.zdnet.com.au/news/business/soa/Can-t-bust-em/0,139023166,120108076-1,00.htm. Retrieved 2008-04-25.
- ^ "Mirror" (online copy) of original website
- ^ "It's Borat Day!", Video Dog (Salon), 2006-11-03, http://archive.salon.com/ent/video_dog/comedy/2006/11/03/supergreg/index.html, retrieved 2008-08-27
[edit] External links
 |
This article about a fictional character is a stub. You can help Wikipedia by expanding it. |
