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Private startup
Founded 2008
Headquarters Portland, OR, USA
Services web analytics, search engine optimization, paid search advertising[1]
Website www.swellpath.com

SwellPath is an internet marketing consultancy in Portland, Oregon, focusing on web analytics (with an emphasis on Google Analytics custom tagging and reporting) and search engine marketing. SwellPath is a Google Analytics certified partner[2] and was one of the first agencies worldwide to be certified as a specialist for Google's Google Analytics Tag Manager.[3]


In 2008, SwellPath was founded by John P Koenig. After establishing a small group of clients, Koenig partnered with Adam Ware, then working at RYZ, on January 1, 2009.[4]

In September 2009, the company became a part of Goole's Google Analytics Certified Partner program.[5] In 2012, Koenig split from SwellPath to spin off an internal project into a full-fledged startup, Measureful.[4] As of January 2013, SwellPath operates with a team of 12 people.[6]

SwellPath employees have made a few notable contributions to the internet marketing community, including "How to Prepare for AuthorRank and Get the Jump on Google". The peer-reviewed article was published by SEOmoz and has been read over 40,000 times (according to SEOmoz's post analytics) and has been cited by 2,063 other articles.[7] SwellPath team members have also been presenters at conferences such as Danny Sullivan's SMX (Search Marketing Expo),[8][9][10][11] Jive Software's JiveWorld, Web Visions,[12] and various WordCamps.[13]

Philanthropic Work[edit]

Koenig has stated that the core values of non-profit work are reflected in SwellPath's company culture.[14] This is evidenced in a number of philanthropically-oriented projects. As of June 2010, SwellPath is involved in Web Analytics Demystified's Analysis Exchange program, in which mentors and students work together to help non-profits and NGOs with web analytics.[15] In November 2012, SwellPath partnered with interactive agency, Blue Collar Interactive, to offer $100,000 in agency services to a qualified startup and "energize a passionate business that needs our help".[16]


External links[edit]