|WikiProject Business||(Rated Start-class, Low-importance)|
This page is a target for vandalism
Should it be locked? I just reverted a change but I don't know how to mark it as vandalism. Bakert 10:58, 29 October 2007 (UTC)
I am considering doing a promotion which includes a free gift i.e. a free calculator with the purchase of a subscription. Does anyone have experience as the effect of a gift on a promotion?
- The key point with free gift promotions is ensuring that the target market values the gift. Many gift promotions fail because marketers, to reduce the cost of the promotion, choose inexpensive gifts that many customers perceive as cheap. Presumably this is not the image of your company that you are trying to create. This effect is somes called "quality dissonance". Good luck. mydogategodshat 23:56, 18 Jun 2005 (UTC)
== Four parts to the comms I always thought there were 5 - Advertising, Personal Selling, Public Relations, Sales Promotion and Direct Marketing. Am I wrong? 126.96.36.199 11:51, 22 April 2007 (UTC)
Not 4 but 5 and the listing you wrote is correct.
Below the line
- Agree - marketing is all about demand generation, sales is all about shifting supply. In other words 'pull' versus 'push'. Merging these wil loffend many a marketer.
LONDON Oct 08 Although semi-retired now, I have been in advertising (mainly multi-national ad agencies) for some 25 years, working my way up from paste-up to graphic artist to visualiser then art director and finally creative director. In it's simplest sense "above the line" is directed visual advertising like TV, press and magazine while "below the line" is non directed like packaging, reports and some catalogs for example. Virtually all PR is below the line by it's very nature. To be above, the PR consultant would have to be giving an interview direct to media. If a PR co has placed an ad to tie in with a magazine or press editorial, then the advert itself above the line, but the PR involved with getting the space, being "behind the scenes", is below the line. It has always been a very blurred line though. END
Article needs semi-protection
On 27 Dec 2007, User:Markludmon badly mangled a citation I had inserted years earlier. I just caught this apparent vandalism today on 8 Dec 2008 and am fixing now. If this kind of bad behavior continues, Markludmon should be blocked and the article put under semi-protection. --Coolcaesar (talk) 14:28, 8 December 2008 (UTC)
Advertising sales manager
Should this have its own article? It seems to me like these are two different things... I'm trying to eliminate a red link on Journalism Education Association and I don't feel like this article is an adequate link for "Advertising Coordinator."--Jp07 (talk) 05:34, 7 August 2009 (UTC)