|Former type||Subsidiary of Disney Mobile|
|Fate||Shut down; all games removed from App Store|
|Founded||Palo Alto, California, U.S. (February 2008 )|
|Defunct||January 9, 2014|
|Headquarters||Palo Alto, California, U.S.|
|Key people||Bart Decrem (CEO)
Andrew Lacy (COO)
|Parent||Disney Mobile (DIMG)
(The Walt Disney Company)
Tapulous, Inc. was an American software and video game developer and publisher headquartered in Palo Alto, California. It was a wholly owned subsidiary of The Walt Disney Company as part of the Disney Interactive Media Group' Disney Mobile unit. The company's most profitable products were the Tap Tap series of music games, which surpassed over thirty-five million downloads.
Tapulous was founded in February 2008 with the specific intention of developing software applications for the iOS platform. The company's Tap Tap Revenge gained at least one million players in less than one month of availability, and was the most-downloaded free game of the App Store in 2008. Building on the success of the game, Tapulous then heavily focused on the Tap Tap Revenge series by expansion and partnership with Universal Records. As of December 2009, the company's sales totaled nearly $1 million per month. In July 2010, the company was acquired by The Walt Disney Company. On January 9, 2014, the company shut down and removed all its remaining games from the App Store.
As a reaction to the announcement of the SDK, Tapulous formed in January 2008 with the initial name of "Gogo Apps". Its co-founders were Bart Decrem, an entrepreneur who helped launch the Firefox browser and was the founding CEO of Flock, Inc. and Andrew Lacy, a consultant of McKinsey & Company. The company thereafter changed its name to the current one, and hired developers Nate True and Guy English to develop Tap Tap Revenge as a launch title for the App Store, although the actual release date was eventually several days after the launch of the store. Meanwhile, Layton Duncan and Tristan O'Tierney developed Twinkle as another launch product. Initial investment in the company, which totaled around $1.8 million USD, was provided by Andreas Bechtolsheim and Roy Thiele-Sardina via HighBAR Ventures, Marc Benioff, the late Rajeev Motwani, and others.
Within a month of publishing, Tap Tap Revenge, the game became one of the most popular applications available for the iOS, and had over one million players, and was installed on about twenty percent of all iPhone and iPod Touch devices. In December 2008, it was announced that the game was the most-downloaded free game in the App Store for the year. In April, 2009, comScore announced that Tap Tap Revenge was the most-installed app on the App Store. Tapulous continued to release sequels of the game as a part of the Tap Tap series, and has since been involved with major label Universal Records in June 2009 to feature their artists in their games.
As of January 7, 2014, Bart Decrem officially resigned as CEO of Tapulous.
On January 9, 2014, a post on the Tap Tap Revenge Facebook page announced that the company was shutting down. All Tap Tap games would then be removed from the App Store due to "the ever changing mobile and music markets", and the company shut down all of the game servers. The Tap Tap games will still be playable and re-downloadable to those who use Apple's iCloud feature, but the ability to restore purchased content when playing a game on a new device would no longer be available. Riddim Ribbon and other certain Tap Tap games appear to be virtually unplayable due to a transparent error screen about shut-down DNS servers overtaking the screen.
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- "Disney acquires Tapulous" from Techcrunch.com