Tasty Bite
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Company type | Private |
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Industry | Consumer Packaged Goods |
Founded | 1995 |
Headquarters | Pune, India Stamford, Connecticut |
Key people | Ashok Vasudevan (Chief Executive) |
Products | Ready-to-eat Indian entrees, Asian Noodles and rices |
Parent | Mars, Incorporated |
Subsidiaries | Tasty Bite Edibles, Ltd. |
Website | tastybite.com |
Launched in 1996, Tasty Bite manufactures and markets over 30 different ready-to-eat Indian and pan-Asian food products across 4 categories: entrées, rice, noodles, and meal inspirations. The products range from traditional Indian dishes such as a Chana Masala to fusion items such as the Tofu Corn Masala. The products require no cooking, contain no preservatives, require no refrigeration, and can be used as a main dish or a side or entrée dish.
Tasty Bite products are available in every state in the U.S. and are sold in most major grocery chains in the international/Asian foods aisle. In August 2017, a majority of the owner company of Tasty Bite was acquired by Mars, Incorporated. [1]
Products
The Tasty Bite portfolio includes:
Indian and Southern Asian dishes (Entrees)
![](http://upload.wikimedia.org/wikipedia/commons/thumb/6/61/Bowl_of_Tasty_Bite_Madras_Lentils.jpg/220px-Bowl_of_Tasty_Bite_Madras_Lentils.jpg)
- Agra Peas & Greens
- Aloo Palak
- Bangkok Beans
- Bengal Lentils
- Bombay Potatoes[2]
- Chana Masala
- Jaipur Vegetables
- Jodhpur Lentils
- Kashmir Spinach
- Kerala Vegetables
- Madras Lentils
- Malaysian Lodeh
- Peas Paneer
- Punjab Eggplant
- Spinach Chana
- Spinach Dal
- Tofu Corn Masala
- Vegetable Korma
Ready To Eat Rice
- Basmati Rice
- Brown Rice
- Garlic Brown Rice
- Ginger Lentil Rice
- Jasmine Rice
- Tandoori Rice
- Tehari Herb Rice
- Thai Lime Rice
Thai and Asian Noodles (Noodles)
- Pad Thai
- Toasted Sesame
- Thai Basil
- Mushroom Lo Mein
- Kung Pao
- Lemongrass Ginger
Meal Inspirations
- Barley Medley
- Chunky Chickpeas
- Lentil Magic
- Zany Multigrain
- Zesty Lentils & Peas
Packaging
Sealed in a multi-layer retort pouch, Tasty Bite products have a shelf life of up to 18 months. During the manufacturing process, the pouches are filled with food, sealed, and cooked in a retort oven under high temperature and pressure. The sealing and construction of the pouch ensure that no bacteria or other degrading factors can affect the food – it is sterilized inside the pouch. This process also ensures high retention of the food's original aroma, texture, nutrients, and flavor. The pouches are BPA-free. Tasty Bite products are manufactured at its Bhandgaon plant, about 68 miles outside of Pune, India. The vegetables used are grown on a private farm owned and managed by the company.
References
- ^ "Mars Food to Acquire Majority Stake in Tasty Bite". Mars, Inc. Retrieved 27 May 2020.
- ^ Snyder, Kari (June 2005). "Grab 'n go". Boating. Retrieved 5 November 2016.