The Timberland Company

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The Timberland Company
Type Subsidiary
Industry Fashion
Founded 1952, Abington, Massachusetts
Headquarters Stratham, New Hampshire, United States
Number of locations 85 (United States)
18 (Canada)
34 (United Kingdom)
Products Footwear and Apparel
Revenue $1.5 billion USD (2011) [1]
Employees 2,016 (U.S.)
3,402 (foreign)
Parent VF
Website timberland.com

Footnotes / references
[2]

[3]

Timberland LLC is an American manufacturer and retailer of outdoors wear with a focus on footwear.

Timberland footwear is marketed towards people intending outdoor and casual use.[citation needed] The company also sells apparel such as clothes, watches, glasses and leather goods.

In 2007, Timberland was named the 78th best employer in the US on the CNN Money "One hundred best companies to work for" list.[2] Timberland says that it is a proponent of corporate social responsibility. They offer deals on their products that are only available to customers and employees.

Timberland’s corporate headquarters are located in Stratham, New Hampshire. Timberland also operates from offices in other parts of the world.

Horween Leather Company supplies leather shells for footwear to the Timberland Company.[4]

The Company history[edit]

Timberland store, Marina Bay Sands, Singapore
  • In 1918, Timberland founder Nathan Swartz began his shoe-making career in Boston, Massachusetts, as an apprentice stitcher.
  • In 1952, Swartz bought half an interest in The Abington Shoe Company in South Boston, mainly doing contract work for other manufacturers.
  • In 1955, Swartz bought the remaining interest and brought his sons into the company.
  • In 1965, the Swartz family introduced the then innovative injection-molding technology into the footwear industry. This enabled the production of virtually waterproof boots made in colder temperature form or in tropical weather form depending on the customer, by connecting the soles to the leather uppers without stitching.[5]
  • In 1969, moved the base of its manufacturing operations to Newmarket, New Hampshire.
  • In 1973, the brand name "Timberland" was introduced for the waterproof leather boots produced by the company. Because the boot proved to be very popular, the company name was officially changed to The Timberland Company.
  • In 1978 and 1979, Timberland added casual and boat shoes to its boots product line.
  • In the 1980s, the company expanded internationally – first into the Italian market and, later, to many other countries, this thanks to the youth movement in Milan "Paninari" Paninaro who wore and launched the Timberland brand.
  • In 1984, purchased a former Melville factory in Tennessee and relocated manufacturing.
  • Sidney Swartz, one of the founder's sons, took the helm at the company (he still serves as Chairman). Under his leadership Timberland began to evolve into a lifestyle brand, adding clothing and women's shoes to its products.
  • Throughout the 1990s, the Timberland Company added more product lines such as backpacks, watches, and kids' footwear.
  • In 1998, the Timberland PRO series of "Workboots for the Professional" was launched. Jeffrey Swartz stepped up to become Chief Executive Officer of the company and brand his grandfather and father had started.[6]
  • In 2006, the company acquired howies, the Welsh clothing company.[7]
  • In 2007, Timberland acquired skateboard-footwear company, Ipath.[8] Ipath was sold in 2011 to Klone Labs.[9]
  • In 2011, Timberland signed a definitive merger agreement with VF Corporation at $43 per share or approximately $2 billion.[10]
  • In 2012 Howies was sold to its management by VF.[11]

Stores[edit]

In addition to stores in the United States, Timberland also operates stores worldwide.

References[edit]

  1. ^ Timberland 2010 Annual Report, timberland.com, retrieved July 8, 2011 
  2. ^ a b "100 Best Companies to Work For 2007". CNNMoney.com. Retrieved September 5, 2007. 
  3. ^ "The Timberland Company – Overview". Hoovers. Retrieved September 5, 2007. 
  4. ^ Horween Leather Company. encyclopedia.com. Retrieved March 26, 2013. 
  5. ^ "Timberland About Us: Timeline". Retrieved July 23, 2014. 
  6. ^ Haaretz: "Meet the Jewish billionaire who studies Torah every morning" March 16, 2012
  7. ^ "Timberland buys 'green' company". BBC News. February 13, 2007. Retrieved May 25, 2010. 
  8. ^ "Timberland Announces Acquisition of IPATH". April 26, 2007. Retrieved September 5, 2007. 
  9. ^ Timberland Sells IPATH to Klone Lab
  10. ^ de la Merced, Michael J (June 13, 2011). "VF Corporation to Buy Timberland". The New York Times. Retrieved March 2, 2012. 
  11. ^ "On Our Own Two Feet" a howies blog post, January 6, 2012.

External links[edit]