The Think Bike Campaign was started by biking enthusiasts in South Africa, and is run by bikers, in the interests of road safety and public awareness. Many motorcycle accidents happen because of a lack of awareness of the issues among the general motoring public. The aim of the campaign is to correct that through the use of stickers, leaflets, and information distributed in other ways.
During 2005, a number of bikers were using an online forum to discuss the alarming number of unnecessary motorcycle accidents; avoidable accidents caused by inattentiveness, ignorance, incompetence and failure to exercise due care.
The Think Bike sticker campaign started by Tony Day of Cape Town in the 1980s, and its short life were discussed, and it was decided then and there to revive the campaign and expand on its goals and methods.
Thanks mainly to the dedication, hard work and leadership of the late chairman, Brian Cannoo (Buccaneer), the Think Bike Campaign now has over 1000 paid-up members, over 2000 forum contributors, dozens of sponsors and has to date[when?] distributed over 500 000 leaflets, over 200 000 bumper stickers, and reached literally thousands of motorcyclists and motorists with its message.
The campaign, while strongest in the Gauteng province, has representation in Western Cape, KwaZulu Natal and the Free State. It has dozens of trained marshals available for various events such as cycle races and is deeply involved in numerous other projects such as the annual Toy Run.
A number of studies have been done in the past, most notably in the US and UK, that show that an alarming number of motorcycle accidents are directly caused by other vehicles. Being as vulnerable as they are, bikers very often emerge from these avoidable accidents seriously injured, maimed or dead.
It is clear that the accidents we are talking about are the result of ignorance of the issues affecting motorcycles. This campaign is intended to help educate the general public about these issues without pointing fingers or accusing anyone of negligence. Bikers cannot expect motorists to consider their safety if they don't help motorists understand what the roads are like from a bikers' point of view.
The campaign is also aimed at the biking community, to educate about safety issues and encourage the use of protective clothing.
- Approximately three-fourths of motorcycle accidents involve collision with another vehicle, usually a passenger automobile.
- In these accidents, the driver of the other vehicle violated the motorcycle right-of-way and caused the accident in two-thirds of cases.
- The failure of motorists to detect and recognize motorcycles in traffic is the predominating cause of motorcycle accidents. The driver of the other vehicle involved in collision with the motorcycle did not see the motorcycle before the collision or did not see the motorcycle until too late to avoid the collision.