Total Experience Records

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Total Experience Records
Total Experience Records.jpg
Parent company Mercury / PolyGram (1981-1984)
RCA[1](1984-1987)
Founded 1977
Founder Lonnie Simmons
Status Defunct
Distributor(s) Mercury (1981-1984)
RCA (1984-1987)
Genre R&B
Funk
Country of origin United States
Location Beverly Hills, California

Total Experience Records was a record label founded in 1977 by Lonnie Simmons. Its two major acts were The Gap Band and Yarbrough & Peoples. It originally began as a production company whose artists recorded for Mercury/PolyGram Records before becoming a label itself in 1981. From its inception in 1981 to late 1983, Total Experience was distributed and marketed by Mercury/PolyGram. 1984, the label changed its distribution from PolyGram to RCA Records.

History[edit]

In the 1970s, Lonnie Simmons operated a club on Crenshaw Boulvevard in South Central Los Angeles called The Total Experience, similar to the West-Hollywood Roxy Theatre.[2] Eventually he invested in a recording studio, launching his production company, and met the Wilson brothers through a friend, singer D. J. Rogers. After signing the Gap Band to Total Experience Productions (as it was then called), and securing a label deal with Mercury Records in late 1978, Simmons himself personally produced the Gap Band's albums during their tenure, and co-wrote their breakthrough song, "Oops Upside Your Head".

While in Texas in 1977, Gap Band leader Charlie Wilson discovered Alisa Peoples & Calvin Yarbrough, who were performing as part of the band, Grand Theft.[3] Charlie convinced Lonnie to give the couple a chance, which paid off in 1980, when they released the song "Don't Stop the Music", which topped the R&B charts. This was immediately following the Gap Band #1 R&B song "Burn Rubber on Me (Why You Wanna Hurt Me)". Both of those albums went gold, and two of the Gap Band's albums went platinum. The first three Simmons-produced Gap Band albums, as well as Yarbrough and Peoples debut album The Two of Us were released by Mercury. These recordings were solid enough to give Simmons credibility to establish his production company as a full-independent label, and PolyGram launched Total Experience Records in 1981.

Gap Band IV, released in early 1982, was the first Total Experience album release. The success of Gap Band IV, Robert "Goodie" Whitfield's debut album Call Me Goodie (also released in 1982), 1983's Gap Band V: Jammin' and Yarbrough and Peoples' Heartbeats resulted in a lucrative distribution deal with RCA Records in early 1984. At the tail-end of 1984, A Total Experience Christmas was released, featuring songs by five of the label's acts, as well as two of the label's writers.[4]

Even though the Gap Band and Yarbrough & Peoples still had high charting records through the mid-80s, the successes were ephemeral and they resulted in far fewer sales. Lonnie signed a plethora of new acts in 1984-85 and two established acts: Switch and Billy Paul. None of these acts managed to have any success with Total Experience. The Gap Band released 4 albums: Gap Band VI, Gap Band VII, Gap Band 8, and Straight from the Heart before moving on to Capitol Records in 1989. Yarbrough and Peoples left the label in 1986, and moved back to Texas, where they married in 1987.

In 1987 Total Experience lost their distribution deal with RCA and carried on as an independent label, faltering soon after. The label's post 1984 holdings now belong to Minder Records, while its Mercury distributed holdings belong to the Island Def Jam Music Group, Lonnie Simmons is still listed as company president.[5]

Personnel[edit]

Acts[6][edit]

Robert "Goodie" Whitfield in 1983

An m indicates the group released multiple full-length albums on Total Experience.
An s indicates the performer either only released one full-length album on Total Experience, or released multiple singles and no album at all.

Yarbrough and Peoples in 1983

Key Producers[edit]

Key Writers[edit]

  • Charlie Wilson p
  • Jonah Ellis p
  • Lonnie Simmons
  • Malvin Vice
  • Oliver Scott p
  • Raymond Calhoun
  • Robert Wilson p
  • Ronnie Wilson p
  • Rudolph Taylor

A p indicates a writer/producer who also performed at least one song on the label.

See also[edit]

References[edit]

  1. ^ Discogs
  2. ^ Lonnie Simmons at Answers.com
  3. ^ Yarbrough and Peoples at Answers.com
  4. ^ A Total Experience Christmas at Discogs
  5. ^ Company Listing
  6. ^ Discogs Page