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Touchpoint (also touch point, contact point, point of contact) is a business term for any encounter where customers and business engage to exchange information, provide service, or handle transactions.
Example: touchpoints of a bank 
A customer has vast possibilities to get in contact with a bank. Touchpoints in banking can include client service advisors, receipts, events, offerings, financial expert reports, website, intranet, IT-systems, research reports, sponsoring, word of mouth, e-banking, regional office or contacts by phone with the client service advisors, and so on.
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