Turtles (chocolate)
 | |
 | |
| Product type | Candy |
|---|---|
| Owner | Yıldız Holding (US),[1] and Nestlé in Canada |
| Produced by | DeMet's Candy Company (US), Nestlé (Canada) |
| Country | United States |
| Introduced | 1918 and 1949 to Canada |
| Markets | North America |
| Previous owners |
|
| Website | demetsturtles |
Turtles are a candy made with pecans and caramel dipped in chocolate, with a shape resembling a turtle. The name is trademarked by DeMet's Candy Company. In Canada, they are sold under the Nestlé brand name.
History
[edit]Turtles were developed in 1918 by Johnson’s Candy Company (which became DeMet’s Candy Company in 1923), after a salesman named Earnest Woollard came into the commissary’s dipping room and showed a candy to one of the dippers, who pointed out that the candy looked like a turtle. Soon after, Johnson’s Candy Company was making the same kind of candy and selling it under the name "Turtles."[2]
Today, Turtles candies come in all sizes, shapes and recipes, some even shaped like a turtle, with modern mold-making techniques, but the originals were produced by candy dippers on a rectangular marble 'board', similar in size to a contemporary kitchen cutting board. The original recipe, as executed on marble, was pecans, caramel and various chocolates; they were a multi-task confection, requiring several sittings.
Trademark
[edit]Pecans dipped in chocolate were commonly made in the early 1900s, however, Johnson's Candy Company first protected the trademark "Turtles." In 1923, the stores dropped the Johnson name and assumed the name DeMet's, passing along the trademark.[2]
Nestle owned the brand in the USA for a time, but sold it to Brynwood Partners' DeMet's Candy Company in 2007. In 2013, Brynwood sold the company to Yıldız Holding.[3]
Canadian Market
[edit]In Canada the products are still distributed and sold as a Nestle product; promoted as "a cherished Canadian tradition since 1949". A popular Christmas product that's sold by most major retailers most notably during the holiday season. The Canadian packaging features Mr. Turtle, a mascot of an anthropomorphic turtle wearing a tuxedo, a top hat, and a monocle.[4][5] The candy is manufactured in New Brunswick for the domestic market.[citation needed]
References
[edit]- ^ "Brynwood Partners V L.P. Acquires Turtles(R) Brand From Nestle". PRNewswire, 24 May 2007.[dead link]
- ^ a b Newcomer, Carol. "CIRASCOPE Profile: GEORGE DEMET - Half a Century In Food Service". Cirascope. Archived from the original on 8 May 2014. Retrieved 8 February 2012.
- ^ Brynwood Partners to Sell Maker of Turtles Candy Archived January 4, 2014, at the Wayback Machine
- ^ "TURTLES | A Canadian Favourite Since 1949". 12 March 2015.
- ^ "MMMMMM… Happy Birthday, Mr. Turtle!". 24 November 2009.