Unica Corporation

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Unica Corporation
Type IBM Subsidiary
Industry Enterprise Marketing Management (EMM)
Founded 1992 by Yuchun Lee, Ruby Kennedy and David Cheung
Headquarters Waltham, MA
Key people Yuchun Lee, CEO
Kevin Shone, CFO
Products Unica Campaign
Unica CustomerInsight
Unica Detect
Unica Interact
Unica Leads
Unica Marketing Operations
Unica NetInsight
Unica NetTracker
Unica PredictiveInsight
Website http://www.unica.com

Unica is a brand within IBM's software group comprising multiple enterprise marketing management products.

When purchased by IBM, Unica was managed by Yuchun Lee and Kevin Shone and had 500 employees.

History[edit]

Unica was founded in 1992 by Yuchun Lee, Ruby Kennedy and David Cheung. The company is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, India, the Netherlands, Singapore, Spain, and the UK. They primarily serve the financial services, insurance and healthcare, business-to-business services, retail, automotive, technology, telecommunications, travel and hospitality, media and publishing, energy, and pharmaceuticals markets.

Customers[edit]

Unica has a wide variety of customers ranging from the American Cancer Society to Yale University. Other well-known companies include:

Unica has 1,500 organizations for its customers spanning six continents and 30 different countries, including Australia, Benelux, France, Germany, India, Singapore, Spain, United States, and the United Kingdom.

References[edit]

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External links[edit]