|Industry||Enterprise Marketing Management (EMM)|
|Founded||1992 by Yuchun Lee, Ruby Kennedy and David Cheung|
|Key people||Yuchun Lee, CEO
Kevin Shone, CFO
Unica Marketing Operations
When purchased by IBM, Unica was managed by Yuchun Lee and Kevin Shone and had 500 employees.
Unica was founded in 1992 by Yuchun Lee, Ruby Kennedy and David Cheung. The company is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, India, the Netherlands, Singapore, Spain, and the UK. They primarily serve the financial services, insurance and healthcare, business-to-business services, retail, automotive, technology, telecommunications, travel and hospitality, media and publishing, energy, and pharmaceuticals markets.
- Disney
- Verizon
- Coca-Cola
- Ford Motor Company
- General Motors
- GEICO Direct
- HBO
- Hewlett Packard
- Boots UK
Unica has 1,500 organizations for its customers spanning six continents and 30 different countries, including Australia, Benelux, France, Germany, India, Singapore, Spain, United States, and the United Kingdom.
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