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Videology is the developer and provider of a video advertising technology platform used by advertisers, marketing agencies and media companies to address specific consumer audiences across devices through the use of data.[1][2] The company’s platform uses data analysis to direct advertising messages to consumer segments through the use of demographics, psychographics, behavioral, purchase segments and more.[3][4]


References[edit]

  1. ^ Dance, Scott. "Scott Ferber's TidalTV rebrands as Videology". Baltimore Business Journal. Retrieved 13 July 2013. 
  2. ^ O'Malley, Gavin. "TidalTV Becomes Videology, Pushes Tech". OnlineMediaDaily. Retrieved 13 July 2013. 
  3. ^ Shields, Mike. "Videology Reels in $60 Million in Fresh Capital". AdWeek. Retrieved 13 July 2013. 
  4. ^ Kaplan, David. "Videology Takes 'Cartesian' Approach To TV/Online Convergence". AdExchanger. Retrieved 13 July 2013.