|Type||Limited liability company|
|Industry||Wireless Services; Telecommunication|
|Headquarters||New Belgrade - (Belgrade) , Serbia|
|Key people||Thanasis Katsiroumpas (CEO); Darko Parun (CTO); Roland Haidner (CFO); Petra Stangl (CMO)|
|Products||UMTS, W-CDMA, GPRS, GSM|
On December 1, 2006, the mobilkom Austria group became the owner of the third mobile telephone licence in Serbia for GSM 900/1800 and UMTS networks, through a payment of €320 million. The license was legally transferred to Vip mobile.
Considering the great potential of the Serbian telecommunications market, the mobilkom Austria group has planned to invest up to € 570 million in its first four years of operations, including the €320 million it spent on acquiring its operating license in Serbia in 2006. This makes Vip mobile the biggest Greenfield investment in Serbia so far. Vip is one of the fastest start-ups of a late entrant worldwide, managing to start its operations in just six months. Vip brand was launched on June 6, 2007. Company started with commercial work in July 2007. The company is very active in marketing campaigns. In 2008, Vip became general sponsor of Serbian national volleyball team.
Network information 
Network technology 
- GSM 900/1800 launched in July 2007
- GPRS active
- EDGE active
- 3G launched in July 2007
- HSPA+ launched on 10 February 2011
Vip is actively building its own network, while using national roaming assigned with Telenor Srbija since 2010.
Vip previously used national roaming with Telekom Srbija (2007–2010).
License obligations for the end of 2010 require Vip to cover 80% of territory and 90% of population with its own quality signal. So far, all requirements in terms of coverage given by the license are achieved and Vip signal is available all over Serbia.
See also