WBWI-FM (92.5 FM) is a country music-formatted radio station in West Bend, Wisconsin. They serve the greater Milwaukee area. WBWI is owned by Wisconsin-based Bliss Communications, along with sister WBKV and Racine-based WRJN and WEZY.
[edit] History
The station was originally WBKV-FM, an easy listening station. It was later known as "V92" and featured an automated adult contemporary and country format. On September 16, 1988, the station picked up the WBWI call letters. WBWI-FM flipped to its current country format in late 1989/early 1990. For a few years it was known as "92 Country Rock" then "92 Country" before it was renamed to "Pure Country", a name they kept until 2004, when they debuted their current branding.
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