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WDGG

Coordinates: 38°23′13″N 82°39′43″W / 38.387°N 82.662°W / 38.387; -82.662
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WDGG
Broadcast areaHuntington, West Virginia
Ashland, Kentucky
Ironton, Ohio
Frequency93.7 MHz
Branding93-7 The Dawg
Programming
FormatCountry
AffiliationsCBS (1945-59, 1960-72)
ABC (1972-83)
Ownership
OwnerFifth Avenue Broadcasting Company, Inc. (dba Kindred Communications)
History
First air date
October 1948 (as WCMI-FM)
Former call signs
WCMI-FM (1948-70)
WAMX-FM (1970-88)
WRVC-FM (1988-95)
Call sign meaning
WDoGG (Dawg)
Technical information
Facility ID21436
ClassC1
ERP100,000 watts
HAAT226 meters
Links
WebcastListen Live-
Website937thedawg.com

WDGG (93.7 FM) is one of several country music formatted radio stations in the Huntington, West Virginia, Ashland, Kentucky, and Ironton, Ohio, market area. Although the Dawg's studios are located in Huntington, its city of license is Ashland following the original Federal Communications Commission (FCC) allocation of its predecessor WCMI-FM. The Dawg is the flagship station of the Marshall University sports radio network. The station along with WCMI, WCMI-FM, WMGA, WRVC, & WXBW are owned by Huntington-based Kindred Communications.

WDGG has an effective radiated power (ERP) of 100,000 watts and is licensed to the city of Ashland. West Virginia is an FCC Zone I state, which means that the station would be allowed to have only 50,000 watts of maximum power if the city of license were transferred to Huntington.

History

The station signed on the air in October 1948 as WCMI-FM in Ashland as a simulcast of its AM sister station WCMI's broadcast schedule. The call letters were said to refer to the steel industry of Ashland as "Where Coal Meets Iron".

On November 20, 1970, the call letters were changed to WAMX-FM and ownership was transferred to W. Richard Martin and Stereo 94, Inc. The station broadcast with an adult contemporary music format and experimented with an album oriented rock format at night during the early 1970s.

In the mid-1970s, WAMX-FM (also known as 94X) adopted a contemporary hit radio (CHR) format until its sale to Storer broadcasting in 1983. With the sale, the studios moved to nearby Huntington, and the station adopted an album oriented rock format (AOR).[1]

On April 30, 1988, the call letters representing the River Cities were adopted and the license became known as WRVC-FM.[2] The dormant WAMX call sign was adopted by an unrelated station (at 106.3 MHz) in the Huntington market on January 6, 1997.[3]

In the fall of 1992, they changed the format to oldies (mostly concentrating on the 60s), and changed the tag to "Oldies 93 RVC".

The WDGG call letters were granted by the FCC on February 6, 1995.[2] At this time, the WRVC call sign and oldies format were moved to 92.7 WCMI-FM, which continued the simulcast with WRVZ in Charleston.

References

  1. ^ Jeff Miller (ed.). "History of WCMI, Ashland, KY". Retrieved 2009-05-06.
  2. ^ a b "WDGG Call Letter History". Federal Communications Commission. Retrieved 2009-05-06.
  3. ^ "WAMX Call Letter History". Federal Communications Commission. Retrieved 2009-05-06.

38°23′13″N 82°39′43″W / 38.387°N 82.662°W / 38.387; -82.662