|City of license||Germantown, Tennessee|
|Broadcast area||Memphis, Tennessee|
|Branding||94.1 The Wolf|
|Slogan||Memphis' New Country|
|First air date||1978 (as WODZ-FM)|
|Callsign meaning||WoLF P|
|Former callsigns||WLVS-FM (1978-1983)
(Entercom License, LLC)
WLFP is a Class C2 FM station that transmits with an ERP of 50,000 watts from a tower just south of the Mississippi state line, near Olive Branch, Mississippi, and its studios are located in Southeast Memphis.
The station's original owner was Sam Phillips, who founded Memphis' Sun Records in the 1950s, and is credited with discovering Elvis Presley. The station was originally WLVS-FM (named in honor of Elvis Presley) and had offered a Rock music format when it signed on in 1978, when it was at 94.3. That was until 1979, when it flipped to country. It flipped to Beautiful music as WEZI in 1983, but would drop the format by the end of the decade for Oldies as WODZ, and by 1992, they would switch frequencies to 94.1. In 1993, they would go Country as WOGY with the branding of "Froggy 94," and they would continue in that direction until 2001, when they flipped to Adult Top 40 as WMBZ "94.1 The Buzz".
After the station's incarnation as the Buzz had run its course and ratings were low, owner Entercom, which had just purchased format rival WMC-FM in August 2006, opted for a new format being tried nationwide. This rhythmic version of adult contemporary is being dubbed "MOViN'" in many markets. Entercom named the station "Snap! 94.1", since "MOViN'" is a trademark not owned by Entercom. The stations' call sign was later changed from WMBZ to WSNA to match the branding.
WLFP is one of six radio properties in the Memphis market held by Entercom; the others are WMC-FM, WRVR-FM, WMFS, WMC-AM, and WMFS-FM. WLFP maintains studios in the Entercom complex in eastern Memphis.
Entercom announced on the morning of October 17, 2008 that WSNA's format would be changing, though what that format would be had yet to be confirmed. Management had announced on co-owned WMC-FM that the new format's morning team would include long-time WMC-FM co-host Karen Perrin, and former WMC-FM co-host Steve Conley. The two would take their new slots the following Monday morning.
On October 17, 2008, WSNA changed its format to Classic Hits, rebranding the station as Classic Hits 94.1 KQK. The station's call letters were changed from WSNA to WKQK. The first song played on 94.1 KQK was Bob Seger's "Old Time Rock and Roll." The station played music from the 1960s, 1970s, and early 1980s.
On September 26, 2014, at 6 PM, WKQK unexpectedly flipped back to a country music format as 94.1 The Wolf. The first song on "The Wolf" was "This Is How We Roll" by Florida-Georgia Line. The entire WKQK airstaff was dismissed with the change, with the station running on automation. On October 3, WKQK changed their call letters to WLFP to go with the "Wolf" branding.
- 94.1 The Wolf Official Website
- Entercom Memphis stations
- Query the FCC's FM station database for WLFP
- Radio-Locator information on WLFP
- Query Nielsen Audio's FM station database for WLFP