|City of license||Winston-Salem, North Carolina|
|Broadcast area||Metro Winston-Salem|
|Branding||"1500 The Mix"|
|Slogan||"The Mix of Music that You Grew Up with."|
|Frequency||1500 AM kHz|
Rhythm and Blues
Classic Top 40
|Power||140 Watts daytime only|
|Owner||Nancy A. Epperson/Stuart W. Epperson, Jr.
(Truth Broadcasting Corporation)
WSMX is a Oldies, Rhythm and Blues, Classic Top 40 and Carolina Beach formatted broadcast radio station licensed to and serving Winston-Salem, North Carolina. WSMX is owned by Truth Broadcasting, and operated under a lease agreement by Jerry Holt.
At one time this was a Country-Western station with the letters WKBX and a 10,000-watt directional signal. Stuart Epperson sold the station early in 1976 to Randolph Properties Inc. of Dallas, Texas, though general manager Curly Howard said no changes were planned. In the late 1970s it was WURL ("World"), the first all-news radio station in the area. On November 3, 1976, Crash Williams said the news format would remain even after the demise of the NBC news service in mid-1977. Later the station began airing Christian programming, primarily for an African-American audience. The first general manager of the station when the format became African American, with a Contemporary Gospel music and talk format, was Jay Francis Springs, in 1982, when the station was sold to Gospel Media. Other staff members were Leonard "Tippy" Calloway, Al Martin, Nancy Caree, Paul Johnson, Henry "Leon" Harper and Bea Swisher.
Local businessman Jerry Holt was leasing WTOB in 2014 but lost the station and took over WSMX, which he had planned to switch to sports talk. In June 2014, both stations made changes. The oldies and beach music on WTOB was moved to WSMX along with some DJs from WTOB. Holt said WSMX would play rock, country, R&B and other music from 1956 to 1978, describing at as "the music you grew up with", though younger people enjoyed the music too. Among those too young to remember the music when it was new was Aaron Gabriel, a DJ who moved to WSMX after a month on WTOB and hosted "Midday Mojo" with soul, funk, blues and Motown. Dickie Dean's "Afternoon Delight" would follow Gabriel's. WSMX would also air On the Beach with Charlie Brown.
- "Arbitron Station Information Profiles". Nielsen Audio/Nielsen Holdings. Retrieved June 3, 2014.
- "WSMX Facility Record". Federal Communications Commission, audio division. Retrieved June 3, 2014.
- "Owner Sells Station WKBX, Expected to Join Religious TV," Twin City Sentinel, January 27, 1976.
- Howard Carr, "WURL Will Keep News Format," Winston-Salem Journal, November 4, 1976.
- "Radio La Movidita". Retrieved June 4, 2014.
- Clodfelter, Tim (June 2, 2014). "WSMX to play 'the music you grew up with'". Winston-Salem Journal. Retrieved June 3, 2014.
- Query the FCC's AM station database for WSMX
- Radio-Locator Information on WSMX
- Query Nielsen Audio's AM station database for WSMX