Yankee Group
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| Industry | Telecommunications and information technology market research |
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| Founded | 1970 |
| Headquarters | Boston, Massachusetts |
| Employees | 160 |
Yankee Group, a Massachusetts company, sells advice and market-research information relating to information technology.
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[edit] History
Founded in 1970, the Yankee Group emerged as the first [1] independent technology research and consulting firm. Launched by Howard Anderson and focused on market research surrounding major telecommunications service providers, the Yankee Group went through a re-branding in 2005 after it was acquired from Reuters by Emily Nagle Green and Alta Communications.
The installation of Emily Nagle Green (formerly head of Forrester Research's North American practice) as CEO at Yankee Group brought about a repositioning around the idea of ubiquitous connectivity, what the company terms "Anywhere." Yankee Group believes[2] that the emergence of a seamless, ever-present, high capacity, highly-capable network will transform social and business interactions over the next 20 years. Seeing a line of succession from the telephone in the 1970s to the dial-up Internet of the 1990s into the broadband and mobile world of the 21st century, Yankee Group's mission is to chart yet another sea-change in the way people connect with one another.
In November 2010, Terry Waters was named CEO replacing Nagle Green who will remain as Chairman of the Board. Terry was previously the CEO of Highline Financial, and prior to that, he was global head of marketing as well as the head of Executive Programs at Gartner, Inc. of Stamford, Conn.
[edit] Corporate Facts
- Founded: 1970 as the first technology-research and -consulting firm
- Headquarters: One Liberty Square, 7th Floor, Boston, MA 02109, USA
- Employees: Around 50 professionals located primarily in the US and UK[when?]
- Locations: Boston and London
- Owned by Alta Communications, a Boston-based private equity firm.
[edit] Services
[edit] Research
Yankee Group's research products and services include:
- Research, which examines current business issues through a combination of market-driven, fact-based research and consultation with Yankee Group analysts, enabling clients to benefit from the interpretation and application of research to their individual business requirements.
- Data:
- Market Adoption Monitors and Forecasts, which track and predict global connectivity change
- Attitude and Behavior Surveys, a continuous pulse of the connectivity trends within consumer and enterprise markets
- Consulting, custom products and services available from Yankee Group including full-service and select-service consulting
Customers can book analysts for speaking engagements.
[edit] Leadership
- Terry Waters, President and Chief Executive Officer
- Jason Shore, Chief Operating Officer
