Yves Romestan

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Yves Romestan
YvesRomestanOffice.gif
Yves Romestan
Born France
Residence United Kingdom
Nationality French, British
Alma mater Institut d’Etudes Politique de Paris, Degree in Public Law
Occupation Businessman
Employer Alliance Boots
Known for Director of Group Communications of Alliance Boots

Yves Romestan (born in France) is Director of Group Communications of Alliance Boots, an international pharmacy-led health and beauty group[1][2]

Biography[edit]

Romestan has dual nationality (French/British). As Director of Group Communications of Alliance Boots, Romestan is responsible for the implementation of the Group’s communications and branding strategy which includes the management and development of all internal and external communications. Before Alliance Boots, Romestan held senior roles in communications at Lafarge, Total and Bouygues

Education[edit]

Romestan graduated from the Institut d'Etudes Politiques in Paris, France. He holds a degree in public law.[3]

Career[edit]

Timeline[edit]

1979 Total Group[4]
  • PR Manager
  • Deputy Head of Public Relations Department
  • Head of PR
1990 CEA Group
  • Head of Press and Information Services
1992 Groupe Banque Populaire[5]
  • Group External Communications General Manager
1993 Lafarge Group
  • Group External Relations Director
1998 Brandt Group
  • Group Communications Director
2000 Bouygues Construction
  • Corporate Communications Director [6]

Total Group[edit]

Romestan began his career at Total Group, where he performed a range of roles from 1970 to 1990.[7] Total is the fifth largest publicly traded integrated international oil and gas company and a world-class chemicals manufacturer. It operates in more than 130 countries and has 96,387 employees. After leaving Total Group as Head of Media Relations in 1990, Romestan joined Lafarge Group.

Lafarge Group[edit]

Lafarge Group in 1993 as Group External Relations Director. Lafarge Group is the world leader in building materials with a presence in 80 countries. Romestan played a role in the successful takeover of Redland PLC in 1997. In 1998, Romestan left Lafarge Group to progress his career at Brandt Group.

Brandt Group[edit]

Romestan joined Brandt Group as the Group Communications Director. Brandt Group is the number one European manufacturer of white goods.[8]

Bouygues Construction[edit]

Romestan was hired in 2000 by Bouygues Construction, a subsidiary of the Bouygues group, to develop and promote the company image as Communications Director.[9] Bouygues Construction is a world leader in the building, civil works and electrical contracting and maintenance sectors.

Alliance UniChem[edit]

In 2003, Romestan became Director of Group Communications of Alliance UniChem Plc[10] Romestan was hired to create a European Wide Public Relations team from scratch. 1100 pharmacies were part of a rebranding programme for the Alliance Pharmacy brand. Romestan was responsible for overseeing this project.[11]

Alliance Boots[edit]

When Boots Group PLC and Alliance UniChem Plc merged in July 2006 to become Alliance Boots, Romestan was responsible for creating the newly formed companies identity.[12] In 2006 and 2007, he created the marketing function within the Alliance Healthcare Division. Romestan was promoted to Group communications director in 2007 [13] As Director of Corporate Communications, he oversees public relations, Financial communications, multimedia, internal communications and the communications of all the Alliance Boots and Alliance Healthcare businesses and countries.

Awards[edit]

  • Winner of the national competition for economics in 1972 "premier prix au concours général"
  • Received laureate award for degree in political sciences from IEP (Institut d'Etudes Politiques de Paris)
  • TopCom award for outstanding achievements in the communications arena

References[edit]

External links[edit]

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