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'''''Blink: The Power of Thinking Without Thinking''''' is a book by [[Malcolm Gladwell]] on what he calls "[[thin slicing]]", how we make snap judgments based on small amounts of information. The book discusses its successes (how strangers can judge your personality by looking at your apartment), its failures (how tall white men get picked as CEOs), and how we can turn failures into successes by focusing on the right things (women began getting jobs in orchestras as soon as a screen was put up during auditions). |
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:'''''Blink''''' is a book by [[Malcolm Gladwell]] in which he explores the power of the mind to make split second decisions, the ability to think without thinking. Why are some people instinctive decision makers? How do we get to know a man's personality just by looking at his face? The author explains this as the phenomenon of what he calls 'thin - slicing': our ability to gauge what is really important from a very narrow period of experience. There is no reasoning involved in this process, but the results may be as accurate as if careful and deliberate planning had been done. In other words, spontaneous decisions are usually as good as carefully planned ones. The author explains how our ability to 'thin slice' can be corrupted by our likes, dislikes, prejudices and stereotypes. That is why we may instinctively dislike a dark man even though he may be one of the best persons in the world. [[Malcolm Gladwell]] explains that thin slicing has to be used in context, we cannot just use it for everything. We cannot judge how much we like a drink by just tasting a sip of it. That is because we normally don't drink a sip of a drink. We drink an entire glass, can etc. Malclm Gladwell also tells us about our instinctive ability to mind read, how we can get to know what emotions a person is feeling just by looking at his face. He informs us that with experience, we can become masters at the game of thin - slicing. |
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:The author uses interesting anecdotes and comparisions to explain a tough to explain topic.. Some of it appeared previously in Gladwell's articles for ''[[The New Yorker]]''. |
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:He changes the way we think about thinking. |
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==External Links== |
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:[http://www.gladwell.com Malcolm Gladwell official website] |
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:[http://www.newyorker.com New Yorker magazine official website] |
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[[Category:2005 books]] |
[[Category:2005 books]] |
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Revision as of 04:40, 1 July 2005
- Blink is a book by Malcolm Gladwell in which he explores the power of the mind to make split second decisions, the ability to think without thinking. Why are some people instinctive decision makers? How do we get to know a man's personality just by looking at his face? The author explains this as the phenomenon of what he calls 'thin - slicing': our ability to gauge what is really important from a very narrow period of experience. There is no reasoning involved in this process, but the results may be as accurate as if careful and deliberate planning had been done. In other words, spontaneous decisions are usually as good as carefully planned ones. The author explains how our ability to 'thin slice' can be corrupted by our likes, dislikes, prejudices and stereotypes. That is why we may instinctively dislike a dark man even though he may be one of the best persons in the world. Malcolm Gladwell explains that thin slicing has to be used in context, we cannot just use it for everything. We cannot judge how much we like a drink by just tasting a sip of it. That is because we normally don't drink a sip of a drink. We drink an entire glass, can etc. Malclm Gladwell also tells us about our instinctive ability to mind read, how we can get to know what emotions a person is feeling just by looking at his face. He informs us that with experience, we can become masters at the game of thin - slicing.
- The author uses interesting anecdotes and comparisions to explain a tough to explain topic.. Some of it appeared previously in Gladwell's articles for The New Yorker.
- He changes the way we think about thinking.