NI Ultiboard: Difference between revisions
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'''ULTIboard''' is a computer program to create and modify printed circuit boards. The program was originally created by [[Ultimate Technology BV]] in Naarden, the Netherlands and one of it's major features was the Real Time Design Rule Check, that prevented users to make mitake; a feature that was only offered on expensive work stations in those days. ULTIboard was sold for 800$ - 2500$ depending on the design size required. Student versions with the only limitation that they could not produce photo plot files were offered for very low prices and contributed to the popularity of the software as most students knew how to work with the program. |
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Ultimate's Managing Director, James Post, was known for his innovative marketing approach and customer oriented thinking. In 1989 they distributed 180,000 demo-discs via electronics magazines, a first in history. Soon thereafter, ULTIboard became marketing leader in Europe in the field of PC based PCB design products. The company held worldwide User Meetings where customers could attend free and even got a free gourmet lunch. Optionally, customers could take an afternoon training to get up and running with the latest features. Priced at US$ 75, most users took this option. Other PR activities included invitations for customers to have a lunch during trade shows and conferences, boat rides, cart racing, flying for their best accounts. This strategy helped ULTIboard to become the leader in customer loyalty. |
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Ultimate Technology merged with [[Interactive Image Technologies]] in 1999 and eventually renamed itself to [[Electronics Workbench]]. In 2003 all development of Ultiboard was moved to the head office in [[Toronto]]. |
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Ultiboard is now supported and distributed by [[National Instruments]]. The product has been renamed from Electronics Workbench back to Ultiboard with the schematic capture and simulation tool named Multisim. |
Ultiboard is now supported and distributed by [[National Instruments]]. The product has been renamed from Electronics Workbench back to Ultiboard with the schematic capture and simulation tool named Multisim. |
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James Post currently resides in Grenada, the Caribbean where he owns a resort (www.paradisebayresort.net), writes articles and performs consultancy in marketing and renewable energy (his personal mission) |
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==External links== |
==External links== |
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Revision as of 23:23, 1 May 2009
ULTIboard is a computer program to create and modify printed circuit boards. The program was originally created by Ultimate Technology BV in Naarden, the Netherlands and one of it's major features was the Real Time Design Rule Check, that prevented users to make mitake; a feature that was only offered on expensive work stations in those days. ULTIboard was sold for 800$ - 2500$ depending on the design size required. Student versions with the only limitation that they could not produce photo plot files were offered for very low prices and contributed to the popularity of the software as most students knew how to work with the program.
Ultimate's Managing Director, James Post, was known for his innovative marketing approach and customer oriented thinking. In 1989 they distributed 180,000 demo-discs via electronics magazines, a first in history. Soon thereafter, ULTIboard became marketing leader in Europe in the field of PC based PCB design products. The company held worldwide User Meetings where customers could attend free and even got a free gourmet lunch. Optionally, customers could take an afternoon training to get up and running with the latest features. Priced at US$ 75, most users took this option. Other PR activities included invitations for customers to have a lunch during trade shows and conferences, boat rides, cart racing, flying for their best accounts. This strategy helped ULTIboard to become the leader in customer loyalty.
Ultimate Technology merged with Interactive Image Technologies in 1999 and eventually renamed itself to Electronics Workbench. In 2003 all development of Ultiboard was moved to the head office in Toronto.
Ultiboard is now supported and distributed by National Instruments. The product has been renamed from Electronics Workbench back to Ultiboard with the schematic capture and simulation tool named Multisim.
James Post currently resides in Grenada, the Caribbean where he owns a resort (www.paradisebayresort.net), writes articles and performs consultancy in marketing and renewable energy (his personal mission)
External links
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