Aberdeen Strategy and Research

Aberdeen Group

File:Logo-aberdeen.jpeg
Company type	Public
Industry	Research
Founded	1988
Headquarters	Boston, MA
Key people	Stephen Gold (President) Andrew Boyd(CRO) Deb Casey (VP Sales) David Kaupp (VP Marketing) Ronald Kaunfer (Controller).
Website	www.aberdeen.com [1]

Aberdeen Group is a provider of business-related research services. It has its headquarters in Boston, Massachusetts and belongs to the Harte-Hanks group. Founded in 1988, Aberdeen's research is used by over 2.5 million readers in more than 40 countries; this includes 90% of the Fortune 1,000 and 93% of the Software 500.

ABOUT ABERDEEN
Aberdeen Group is the leading provider of fact-based research helping organizations and individuals make better business decisions. Founded in 1988, Aberdeen has earned the reputation as being the "voice that matters" when it comes to understanding the implications and results of process innovation, methodology advancements, technology deployments, and business re-engineering.

Aberdeen’s mission is to "educate buyers to action" providing hard hitting insights into the actions, activities, processes, methodologies, and technologies that drive best-in-class performance. Each year Aberdeen conducts hundreds of primary research studies surveying hundreds of thousands of individuals as to their decisions and experiences when it comes to running their business.

RESEARCH COVERAGE
Global Supply Management Align organizations, processes, and systems to identify, negotiate, organize, manage, and improve global supply, leading to best value performance in support of the strategic objectives of the business.

Research Coverage: Strategic Sourcing, Contract Lifecycle Management, Procurement, E-Payables, Card Programs, Outsourcing and related services, General Complex Category, Total Telecom Cost Management (TTCM)

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Service Management
The process of optimizing the people, parts, and data involved with installing, maintaining, repairing, and disposing of assets for maximum operational efficiency, revenue, profitability, and customer satisfaction.

Research Coverage: Work Order Management, Workforce Management, Parts Management, Mobile Field Service, Service Analytics, Intelligent Asset Diagnostics

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Manufacturing
Enterprises are globalizing to seek out lower-cost production capabilities, improve customer responsiveness, and enter new local markets. Enterprise business models will evolve to manage extended business and manufacturing processes across manufacturing network partners. Global companies are seeking higher profitability and revenue growth from their products, while facing increased complexity of their products, markets, design environments, and value chains.

Research Coverage: Plant Floor Automation (PFA), Enterprise Asset Management (EAM), Manufacturing Execution Systems (MES), Lean Manufacturing, Enterprise Manufacturing Intelligence (EMI), Quality Management Systems (QMS)
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Customer Management
Providing enterprise insight into how end users adopt productivity tools and services to realize more value on sales, marketing, and services technology spend. Organizations are demonstrating consistent needs for guidance through a maze of resource, technology, process and service options to more effectively manage and analyze customer relationships, and apply customer intelligence towards more profitable growth.

Research Coverage: Contact Center, Marketing Automation, Sales Automation, Customer Relationship Management (CRM), Customer Experience, Emerging Marketing Technologies

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Supply Chain Management
In today’s economy, companies can be made or broken by their Supply Chain’s performance. Through the use of best practice examples, industry specific performance benchmarks, and comprehensive coverage of enabling technologies, Aberdeen Group’s research provides the actionable advice needed to build the fast, efficient, and flexible supply chain that contributes to both top and bottom line growth.

Research Coverage: Supply Chain Planning, Supply Chain Execution, Supply Chain Finance, Global Trade Management Learn More...[6]

Human Capital Management
Organizations worldwide are in a dog fight to recruit, retain, and develop top talent. Human Resources can no longer be viewed as a functional element that only supports the workforce. Rather, it must play a strategic role in aligning the workforce with corporate objectives and impact the business in both a measurable and relevant manner. Aberdeen’s Human Capital Management research addresses the top workforce management and talent management elements that drive organizational performance, and analyzes and recommends ways to leverage human capital in order to achieve a competitive advantage.

Research Coverage: Workforce Management, Talent Management

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Information Technology
The Information Technology practice addresses the needs of CIOs and IT executives in running flexible and secure IT environments that provide measurable business value and innovation. Coverage areas include outsourcing, managed services, security solutions, IT architecture, IT management, IT services, storage, networking, operating systems, integration, data capture, mobile devices, information management, portal technology and content management systems.

Research Coverage: Business Intelligence (BI), Emerging Technologies, Enterprise Application Development, Managed Services, Telecommunications, Wireless and Mobility, Network Management, Enterprise Data Management & Storage, Outsourcing/Offshoring, Security

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Retail
Retail research covers three retail value chain areas: Store Solutions and Integration, Headquarter Optimization, and Emerging Retail Technologies. It provides detailed insights from sub-segments including: specialty, supermarket, department store, hardware, automotive, consumer electronic, general merchandise and apparel, restaurant, and hospitality.

Research Coverage: Retail Store Solutions & Integration Tools, Retail Headquarter Optimization Solutions, Emerging Retail, Technologies, Multi-Channel and Mobile Retailing Solutions

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Enterprise Resource Planning and Financial Applications
Enterprise Resource Planning (ERP) forms the underlying system of record for most businesses today. The evolution of ERP has been a long and interesting journey. The consolidation of the enterprise applications market in general, and the ERP vendor landscape in particular, are having a significant impact on the implementation strategies and execution plans of all companies.

Research Coverage: Financial Applications, Corporate Performance Management, ERP Applications

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Product Innovation and Engineering
Manufacturers today must develop highly innovation products faster, with high quality, and at a competitive cost. Improving product innovation, product development, and engineering processes and technology help to drive product profitability, improving top-and bottom-line results. Aberdeen Group’s research helps companies understand how to leverage PLM, CAD, CAE, product documentation and other related technologies to develop innovative, profitable products.

Research Coverage: Product Lifecycle Management (PLM), Product Portfolio Management (PPM), New Product Development (NPD), CAD/CAM, Recipe / Formula Management, Computer Aided Analysis (CAE), Digital Manufacturing, Technical Publications Learn More...[11]

References

2009 RESEARCH AGENDA'S http://resources.aberdeen.com/agenda/09/Q1-2009-AberdeenCorporateAgenda-021009-final.pdf

• CPO Rising: The CPO's Strategic Agenda for 2008
• "Future of T&E Expense Management to be Driven by Data Integration and Analytics" Business Wire