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'''Fruits & Veggies - More Matters''' is a national public health initiative from [[Produce for Better Health Foundation]] and [[Centers for Disease Control and Prevention]] (CDC) to increase the consumption of fruits and vegetables. This new campaign takes the place of the 5 A Day program to reflect new dietary guidelines, which recommends more than 5 servings of fruits and vegetables for some Americans.
'''Fruits & Veggies - More Matters''' is a national public health initiative from Produce for Better Health Foundation and [[Centers for Disease Control and Prevention]] (CDC) to increase the consumption of fruits and vegetables. This new campaign takes the place of the 5 A Day program to reflect new dietary guidelines, which recommends more than 5 servings of fruits and vegetables for some Americans.


The USDA’s ''2005 Dietary Guidelines for Americans'', released in January 2005, recommends various numbers of servings of fruits and vegetables depending on an individual’s calorie needs – ranging from 4 to 13 servings, or 2 to 6.5 cups, per day, yet research indicates that over 90 percent of Americans do not meet their recommended amount. To meet these recommendations, most need to more than double the amount of fruits and vegetables they currently eat. Closing the consumption gap requires a national call to action. Fruits & Veggies—More Matters provides a national call to action designed to encourage Americans to eat more fruits and vegetables for their better health.
The USDA’s ''2005 Dietary Guidelines for Americans'', released in January 2005, recommends various numbers of servings of fruits and vegetables depending on an individual’s calorie needs – ranging from 4 to 13 servings, or 2 to 6.5 cups, per day, yet research indicates that over 90 percent of Americans do not meet their recommended amount. To meet these recommendations, most need to more than double the amount of fruits and vegetables they currently eat. Closing the consumption gap requires a national call to action. Fruits & Veggies—More Matters provides a national call to action designed to encourage Americans to eat more fruits and vegetables for their better health.

Revision as of 16:25, 3 June 2009

Fruits & Veggies - More Matters is a national public health initiative from Produce for Better Health Foundation and Centers for Disease Control and Prevention (CDC) to increase the consumption of fruits and vegetables. This new campaign takes the place of the 5 A Day program to reflect new dietary guidelines, which recommends more than 5 servings of fruits and vegetables for some Americans.

The USDA’s 2005 Dietary Guidelines for Americans, released in January 2005, recommends various numbers of servings of fruits and vegetables depending on an individual’s calorie needs – ranging from 4 to 13 servings, or 2 to 6.5 cups, per day, yet research indicates that over 90 percent of Americans do not meet their recommended amount. To meet these recommendations, most need to more than double the amount of fruits and vegetables they currently eat. Closing the consumption gap requires a national call to action. Fruits & Veggies—More Matters provides a national call to action designed to encourage Americans to eat more fruits and vegetables for their better health.

[1]

Background

  • 1991 - The National Cancer Institute (NCI) and the Produce for Better Health Foundation creates the 5 A Day for Better Health Program.
  • October 2005 - CDC becomes lead federal agency and national health authority for the 5 A Day program.
  • March 2007 - The 5 A Day program becomes the National Fruit and Vegetable Program. The new campaign is Fruits & Veggies—More Matters.[2]

The Fruits & Veggies—More Matters website, www.fruitsandveggiesmorematters.org, offers a wealth of nutrition information, selection and storage advice, recipes, shopping and meal planning advice, tips for increasing produce consumption, and an abundance of other useful information about fruits and vegetables. Over 300 short informational videos that demonstrate how to check different fruits and vegetables for ripeness, outline proper storage methods, present healthy, fast recipe preparation, and offer other fun and useful tidbits of information about fruits and vegetables are also available on the website.

Kids have a destination for fruit & veggie fun on the Internet, FoodChamps.org! Designed with children ages two through eight in mind, this website educates kids about fruits and vegetables, and encourages them to eat more, while they play games, fill in coloring pages, and explore other fun, interactive activities.

The Fruits & Veggies—More Matters logo can be found on select packages of fresh, frozen, canned, dried and 100 percent fruit and vegetable juice products in stores. In order to include the logo on a package, the product must meet CDC’s stringent nutrition guidelines. Consumers can look for the Fruits & Veggies—More Matters logo on product packaging as an easy way to help them add more fruits and vegetables to their family’s plate.

Fruits and veggies provide the unrivaled combination of great taste, nutrition, abundant variety and multiple product forms. It’s easy to add more to your diet when you realize that all product forms count – fresh, frozen, canned, dried and 100 percent juice. Eating a colorful variety of fruits and veggies provides a wide range of valuable nutrients like fiber, vitamins, and potassium, helps with maintaining a healthy weight and may reduce the risk of many diseases. Every step taken toward eating more fruits and veggies and getting more physical activity helps families be at their best. Visit www.fruitsandveggiesmorematters.org for user-friendly cooking advice, nutrition information and more information about Fruits & Veggies—More Matters.


See also

References

  1. ^ http://www.health.gov/dietaryguidelines/dga2005/document/pdf/DGA2005.pdf U.S. Department of Health and Human Services and U.S. Department of Agriculture. Dietary Guidelines for Americans, 2005. 6th Edition, Washington, DC: U.S. Government Printing Office, January 2005, p.24
  2. ^ http://www.fruitsandveggiesmatter.gov/health_professionals/about.html About the National Fruit & Vegetable Program