Dockers (brand): Difference between revisions
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*[[Esquire Magazine]]: The Esquire Ten January Issue named Dockers Soft Khaki as the number one must have item for 2010 |
*[[Esquire Magazine]]: The Esquire Ten January Issue named Dockers Soft Khaki as the number one must have item for 2010 |
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*[[New York Times: Dockers® Wear the Pants™ campaign launch |
*[[New York Times:]] Dockers® Wear the Pants™ [http://www.nytimes.com/2009/12/01/business/media/01adco.html?_r=2] campaign launch |
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*[[Time Magazine]] called the Dockers Mobile Pant (pants with discreet pockets along the sides of the legs, apt to carry electronic gadgets) one of the best inventions of 2001 [http://www.time.com/time/2001/inventions/clothing/inpants.html]. |
*[[Time Magazine]] called the Dockers Mobile Pant (pants with discreet pockets along the sides of the legs, apt to carry electronic gadgets) one of the best inventions of 2001 [http://www.time.com/time/2001/inventions/clothing/inpants.html]. |
Revision as of 21:29, 28 January 2010
- "Dockers" is also plural of docker.
- For the Australian Football League team, see Fremantle Football Club.
File:D dockers logo spr06a 5f38d.png | |
Company type | Brand of Levi Strauss & Co. |
---|---|
Industry | Clothing |
Founded | 1986 |
Headquarters | San Francisco, California |
Website | http://www.dockers.com |
Dockers is a brand of khaki garments from Levi Strauss & Co.
Levi Strauss & Co., then specialized in denim, introduced the Dockers brand in 1986. Dockers became a leading brand of business casual clothing for men. In 1987, Dockers introduced a women's line.
Dockers has recently adopted the "Dockers San Francisco" global identity and marketing campaign in an effort to present its full line of clothes beyond khakis, providing a vast line of apparel for all genders.
Dockers in popular culture
- Esquire Magazine: The Esquire Ten January Issue named Dockers Soft Khaki as the number one must have item for 2010
- New York Times: Dockers® Wear the Pants™ [1] campaign launch
- Time Magazine called the Dockers Mobile Pant (pants with discreet pockets along the sides of the legs, apt to carry electronic gadgets) one of the best inventions of 2001 [2].
- In 1998, Dockers placed a twelve-page ad in Out magazine to celebrate the achievements of 10 lesbian and gay women and men [3].
- Humorist Dave Barry refers to Dockers as "Pants for the bigger-butted man."
- In the Seinfeld episode "The Phone Message," Jerry has a dispute with a girl he's dating about a cotton Dockers commercial which Jerry thinks is stupid, but his girlfriend thinks is clever.
- In The Fresh Prince of Bel-Air episode "The Philadelphia Story," Carlton declares that "there is nothing worse than dirty Dockers" after covering a step he is about to sit on with newspaper.
- In Baseketball, Coop remarks that the party their at looks 'like a dockers commercial'