Gooseberry Patch: Difference between revisions
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Recently new financial partners who are committed to the brand's growth, joined with the existing creative team. As a first step in this new growth strategy, Gooseberry Patch aggressively engaged in social media during late 2009. Not surprisingly, the loyal Gooseberry Patch fans responded enthusiastically. Consider the following milestones achieved over these few brief months: |
Recently new financial partners who are committed to the brand's growth, joined with the existing creative team. As a first step in this new growth strategy, Gooseberry Patch aggressively engaged in social media during late 2009. Not surprisingly, the loyal Gooseberry Patch fans responded enthusiastically. Consider the following milestones achieved over these few brief months: |
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Over 36,000 actively engaged Facebook fans - ranking in the top 4% of corporate Facebook pages; nearly 51,000 views of their YouTube channel[http://www.youtube.com/user/GooseberryPatchCom] - featuring both product demos & behind-the-scenes videos; over 6,000 followers on Twitter - engaging in lively interaction daily; averaging over 670 daily page views on their blog - publishing new stories 5 to 7 times weekly, and over 385,000 current email subscribers - Communicating weekly. |
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To satisfy the growing customer demand, Gooseberry Patch is expanding the availability of their cookbooks through multiple channel partners. A few of these partners include National Book Network,<ref>[http://www.nbnbooks.com NBNbooks.com], Accessed 3/30/2010.</ref> Notions Marketing Corporation<ref>[http://store.notionsmarketing.com/default.aspx?PageID=55 About Us] Accessed 3/26/2010.</ref> and Chain Sales Marketing.<ref>[http://www.manta.com/coms2/dnbcompany_8666s Business Listing] Accessed 3/31/2010.</ref> In order to focus on cookbook publishing and reduce any potential channel conflict with retail partners, the Gooseberry Patch mail-order catalog has been discontinued. |
To satisfy the growing customer demand, Gooseberry Patch is expanding the availability of their cookbooks through multiple channel partners. A few of these partners include National Book Network,<ref>[http://www.nbnbooks.com NBNbooks.com], Accessed 3/30/2010.</ref> Notions Marketing Corporation<ref>[http://store.notionsmarketing.com/default.aspx?PageID=55 About Us] Accessed 3/26/2010.</ref> and Chain Sales Marketing.<ref>[http://www.manta.com/coms2/dnbcompany_8666s Business Listing] Accessed 3/31/2010.</ref> In order to focus on cookbook publishing and reduce any potential channel conflict with retail partners, the Gooseberry Patch mail-order catalog has been discontinued. |
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Following the changes to the business, 25 full-time people are employed in the areas of Wholesale Sales, Creative, Information Technology and Administration. |
Following the changes to the business, 25 full-time people are employed in the areas of Wholesale Sales, Creative, Information Technology and Administration. Offices are located in central Ohio <ref>[http://www1.gooseberrypatch.com/gooseberry/dropnote.nsf/v.pages/f.contactus]. |
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== References == |
== References == |
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Revision as of 10:17, 6 August 2010
Gooseberry Patch was founded in 1984 by Vickie Hutchins and Jo Ann Martin, who were neighbors. Before starting their catalog business Martin was a first-grade teacher, and Hutchins was a flight attendant.[1]
Gooseberry Patch encourages customers to submit recipes, some of which are selected for inclusion in Gooseberry Patch recipe books.[2] Since 1992, over 150 cookbooks have been published with over 8.0 million sold.[3] Crowd sourcing or peer production, both relatively new terms, have been an integral part of the cookbook production since 1992.
Recently new financial partners who are committed to the brand's growth, joined with the existing creative team. As a first step in this new growth strategy, Gooseberry Patch aggressively engaged in social media during late 2009. Not surprisingly, the loyal Gooseberry Patch fans responded enthusiastically. Consider the following milestones achieved over these few brief months:
Over 36,000 actively engaged Facebook fans - ranking in the top 4% of corporate Facebook pages; nearly 51,000 views of their YouTube channel[1] - featuring both product demos & behind-the-scenes videos; over 6,000 followers on Twitter - engaging in lively interaction daily; averaging over 670 daily page views on their blog - publishing new stories 5 to 7 times weekly, and over 385,000 current email subscribers - Communicating weekly.
To satisfy the growing customer demand, Gooseberry Patch is expanding the availability of their cookbooks through multiple channel partners. A few of these partners include National Book Network,[4] Notions Marketing Corporation[5] and Chain Sales Marketing.[6] In order to focus on cookbook publishing and reduce any potential channel conflict with retail partners, the Gooseberry Patch mail-order catalog has been discontinued.
Following the changes to the business, 25 full-time people are employed in the areas of Wholesale Sales, Creative, Information Technology and Administration. Offices are located in central Ohio <ref>[2].
References
- ^ About Us, from Gooseberrypatch.com. Accessed 2/16/2007.
- ^ "Staying Snug at Deer Park," Fort Wayne News-Sentinel, 2/13/2007. Accessed 2/17/2007.
- ^ "What's cookin': Ironwood woman has pair of recipes in new Gooseberry Patch cookbook," The Ironwood Daily Globe, 2/16/2007. Accessed 2/17/2007.
- ^ NBNbooks.com, Accessed 3/30/2010.
- ^ About Us Accessed 3/26/2010.
- ^ Business Listing Accessed 3/31/2010.