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Revision as of 16:27, 22 December 2010
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LOVE Is. is the first EP released by British-Japanese musician MiChi, released on 22 December 2010. It is her first non-single release since her debut album Up to You was released in 2009. All four of the songs featured on the EP are used in various commercials and advertisements. The song was sent to Japanese radio stations on 19 November, with the music video premièring in early December.
Music Video
The music video for the song was filmed using stop motion techniques, and was filmed backwards. The video features MiChi doing everyday things such as sleeping and sitting on a couch while crew members build the rest of the set behind her. It starts with the words 'MiChi' and 'LOVE is.' being spelled out on a fireplace and MiChi entering her apartment through a door. It then depicts her moving around the apartment while random people come and add furniture and decorations. the video ends with MiChi sitting on a wooden chair in a room full of candles, balloons and large glass bottles.
Reception
Popular Japan-focused blog, tokyohive ,gave the album a positive review [1], stating "If you like dance pop music, then you’ll like this". They went on the describe each song in detail, "The title track, 'LOVE is.', reminds of an early nineties song that belongs in 'FLASHDANCE'. The second track, 'YEAH YEAH YEAH!!!', is your typical pop song with a catchy melody and something you’d sing in karaoke. 'JUMP ON IT' is an electro dance track that you’d find in a club somewhere in London. If you’re curious to her cover of The Offspring’s song, it’s not that bad. She does keep the rock aspect of the song, so just imagine that song performed by a female with a British accent.
Track Listing
1. LOVE is. 2. YEAH YEAH YEAH!!! 3. JUMP ON IT 4. PRETTY FLY (FOR A WHITE GUY) [Originally by The Offspring]