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*PVC Electrical Insulation Tape - PVC FR Insulation Tape<ref>{{cite web|first=Anchor Grip PVC FR Insulation Tape|title=Anchor Grip PVC FR Insulation Tape|url=http://www.anchor-world.com/wires-cables/pvc-fri-tape.html|publisher=Copyright © 2012 Anchor|accessdate=13 December 2012}}</ref>, PVC Insulation Tape<ref>{{cite web|first=PVC Insulation Tape|title=Anchor Lead Free PVC Insulation Tape|url=http://www.anchor-world.com/wires-cables/pvc-i-tape.html|publisher=Copyright © 2012 Anchor|accessdate=13 December 2012}}</ref>
*PVC Electrical Insulation Tape - PVC FR Insulation Tape<ref>{{cite web|first=Anchor Grip PVC FR Insulation Tape|title=Anchor Grip PVC FR Insulation Tape|url=http://www.anchor-world.com/wires-cables/pvc-fri-tape.html|publisher=Copyright © 2012 Anchor|accessdate=13 December 2012}}</ref>, PVC Insulation Tape<ref>{{cite web|first=PVC Insulation Tape|title=Anchor Lead Free PVC Insulation Tape|url=http://www.anchor-world.com/wires-cables/pvc-i-tape.html|publisher=Copyright © 2012 Anchor|accessdate=13 December 2012}}</ref>

===Lighting & Luminaires===
This division primarily manufactures products in two categories lamps and consumer luminaires. Manufacturing of T3 spiral CFLs will commence in Roorkee factory, thus making Anchor Panasonic the first manufacturer that will manufacture spiral CFL shell straight from the tube. The company has newly ventured into LED, considering energy conservation as the base of the division in line with the vision of Panasonic to become the no 1. Green Company in the world by 2018, the 100th anniversary of Panasonic’s founding.Below is the list and bifurcation by brands and type:
*Lamps - CFL<ref>{{cite web|first=CFL|title=CFL|url=http://www.anchor-world.com/lighting-and-luminaires/cfl.html|publisher=Copyright © 2012 Anchor|accessdate=13 December 2012}}</ref>, FTL<ref>{{cite web|first=CFL|title=CFL|url=http://www.anchor-world.com/lighting-and-luminaires/lamps.html|publisher=Copyright © 2012 Anchor|accessdate=13 December 2012}}</ref>
*Luminaires - T5 Luminaires<ref>{{cite web|first=T5 Luminaires|title=T5 Luminaires|url=http://www.anchor-world.com/lighting-and-luminaires/luminaires.html|publisher=Copyright © 2012 Anchor|accessdate=13 December 2012}}</ref>, Strip Light Fixtures<ref>{{cite web|first=Strip Light Fixtures|title=Strip Light Fixtures|url=http://www.anchor-world.com/lighting-and-luminaires/strip-light.html|publisher=Copyright © 2012 Anchor|accessdate=13 December 2012}}</ref>, Devices and Accessories<ref>{{cite web|first=Devices and Accessories|title=Devices and Accessories|url=http://www.anchor-world.com/lighting-and-luminaires/devices-and-accessories.html|publisher=Copyright © 2012 Anchor|accessdate=13 December 2012}}</ref>
*Panasonic Down Lights - CFL Down Light<ref>{{cite web|first=CFL Down Light|title=CFL Down Light|url=http://www.anchor-world.com/lighting-and-luminaires/cfl-down-light.html|publisher=Copyright © 2012 Anchor|accessdate=13 December 2012}}</ref>, LED Down Light<ref>{{cite web|first=LED Down Light|title=LED Down Light|url=http://www.anchor-world.com/lighting-and-luminaires/led-down-light.html|publisher=Copyright © 2012 Anchor|accessdate=13 December 2012}}</ref>


==Awards & Recognition==
==Awards & Recognition==

Revision as of 07:29, 13 December 2012

Introduction

Established in 1963, Anchor Electricals Pvt. Ltd is a wholly owned subsidiary of the Panasonic Corporation. Panasonic acquired Anchor, the 49-year-old Indian family-owned electrical equipment brand, in 2007.[1] The company produces low-voltage electrical switches and accessories, switchgear and protection devices, wires & cables, lamps & luminaires and fans. It also sells home automation products from Panasonic.[2]

The companies new manufacturing unit has been built at Daman, India. The investment for the plant has been Rs 200 crores and will produce a complete range of wiring devices.The plants current production capacity is of 240 million units. For the first two years,the products manufactured at Daman will cater to the domestic market, post which they will start exporting to Middle East.By 2015 the company is expecting 5 percent of their revenues to come from exports.[3] The factory adopts many green features including installation of LED lighting, solar panels and use of treated sewage water. It is expected to employ 1500 people once it reaches full capacity by next fiscal.[4].

Anchor also plans to enhance the Panasonic portfolio, with new products like fans and LED lights. They have started test marketing ventilation fans in Indian cities namely Bangalore, Mumbai, Pune and Hyderabad and over the next six months, they intend to add some more ranges of fans.[5]

Manufacturing

Anchor manufactures its products in the four locations of Daman, Kutch, Haridwar, and Roorkee, through 14 integrated units.[6]

Products

Switches & Accessories

Anchor Panasonic has been in the business of switches and accessories for the past five decades. In the year 1976, it gave the nation its first Piano Switch. It owns the brands Roma, Roma Allure, Rider and Penta which is into Door Bells, Spike Guards, Flexi cords, Plug Tops and Multi plugs. Below is the list and bifurcation by brands and type:

  • Luxury Switches - Ave[7] , Designer Plates[8]
  • Modular Switches - Vision[9],Roma Viola[10], Woods[11], Roma Allure[12], Roma[13], Rider[14]
  • Non Modular Switches - Penta[15], Anchor XL[16]
  • Other Devices - Accessories (Doorbells, Spike Guards, Flexicords)[17], Boxes[18], Pop Up Boxes[19]

Wires & Cables

Anchor uses green technology, and hence the Wires and Cables Business unit has developed RoHS compliant "Green Guard cables" that are environment friendly and designed to make people, environment safer.Below is the list and bifurcation by brands and type:

  • Wires & Cables - Advance-FR[20], FR-LSH C2[21], Multicore Flexible Cable[22], Flexible Cable[23], Telephone Cable[24], Flat Cable[25], Export Range[26]
  • PVC Electrical Insulation Tape - PVC FR Insulation Tape[27], PVC Insulation Tape[28]

Lighting & Luminaires

This division primarily manufactures products in two categories lamps and consumer luminaires. Manufacturing of T3 spiral CFLs will commence in Roorkee factory, thus making Anchor Panasonic the first manufacturer that will manufacture spiral CFL shell straight from the tube. The company has newly ventured into LED, considering energy conservation as the base of the division in line with the vision of Panasonic to become the no 1. Green Company in the world by 2018, the 100th anniversary of Panasonic’s founding.Below is the list and bifurcation by brands and type:

  • Lamps - CFL[29], FTL[30]
  • Luminaires - T5 Luminaires[31], Strip Light Fixtures[32], Devices and Accessories[33]
  • Panasonic Down Lights - CFL Down Light[34], LED Down Light[35]

Awards & Recognition

  • Superbrand Award: Consumer Superbrand four times in a row.[36]
  • Consumer's Most Trusted Brand in Lighting and Most Trusted Brand: Consumers voted the winner of this award in a survey conducted by 'Reader's Digest' magazine.[37]

References

  1. ^ Times, Economic. "Anchor Electricals eyes 25 per cent revenue growth in FY13". 2012 Bennett, Coleman & Co. Ltd. Retrieved 5 November 2012.
  2. ^ Panasonic, Anchor. "Panasonic Corporation". Anchor Electricals 2009. Retrieved 3 October 2012.
  3. ^ Times, Economic. "Anchor Electricals eyes 25 per cent revenue growth in FY13". 2012 Bennett, Coleman & Co. Ltd. Retrieved 5 November 2012.
  4. ^ Times, Economic. "Anchor Electricals sets up new unit in Daman". Copyright © 2012, The Hindu Business Line. Retrieved 25 October 2012.
  5. ^ Times, Economic. "Anchor Electricals eyes 25 per cent revenue growth in FY13". 2012 Bennett, Coleman & Co. Ltd. Retrieved 5 November 2012.
  6. ^ Hindu, The. "New range of switches from Anchor". Copyright © 2012, The Hindu. Retrieved 5 October 2012.
  7. ^ Touch, Ave. "Ave Touch". Copyright © 2012 Anchor. Retrieved 13 December 2012.
  8. ^ Plates, Designer. "Designer Plates". Copyright © 2012 Anchor. Retrieved 13 December 2012.
  9. ^ Vision, Panasonic. "Panasonic Vision". Copyright © 2012 Anchor. Retrieved 13 December 2012.
  10. ^ Viola, Roma. "Roma Viola". Copyright © 2012 Anchor. Retrieved 13 December 2012.
  11. ^ "Woods". Copyright © 2012 Anchor. Retrieved 13 December 2012. {{cite web}}: |first= missing |last= (help)
  12. ^ Allure, Roma. "Roma Allure". Copyright © 2012 Anchor. Retrieved 13 December 2012.
  13. ^ "Roma". Copyright © 2012 Anchor. Retrieved 13 December 2012. {{cite web}}: |first= missing |last= (help)
  14. ^ "Rider". Copyright © 2012 Anchor. Retrieved 13 December 2012. {{cite web}}: |first= missing |last= (help)
  15. ^ "Penta". Copyright © 2012 Anchor. Retrieved 13 December 2012. {{cite web}}: |first= missing |last= (help)
  16. ^ XL, Anchor. "Anchor XL". Copyright © 2012 Anchor. Retrieved 13 December 2012.
  17. ^ "Accesories". Copyright © 2012 Anchor. Retrieved 13 December 2012. {{cite web}}: |first= missing |last= (help)
  18. ^ "Boxes". Copyright © 2012 Anchor. Retrieved 13 December 2012. {{cite web}}: |first= missing |last= (help)
  19. ^ Boxes, Pop Up. "Pop Up Boxes". Copyright © 2012 Anchor. Retrieved 13 December 2012.
  20. ^ FR, Advance. "Advance FR". Copyright © 2012 Anchor. Retrieved 13 December 2012.
  21. ^ C2, FR-LSH. "FR-LSH (FLAME RETARDANT LOW SMOKE AND HALOGEN FREE) C2". Copyright © 2012 Anchor. Retrieved 13 December 2012.{{cite web}}: CS1 maint: numeric names: authors list (link)
  22. ^ Cable, Multicore Flexible. "Multicore Flexible Cable (MFC)". Copyright © 2012 Anchor. Retrieved 13 December 2012.
  23. ^ Cable, Flexible. "Flexible Cable". Copyright © 2012 Anchor. Retrieved 13 December 2012.
  24. ^ Cable, Telephone. "Telephone Cable". Copyright © 2012 Anchor. Retrieved 13 December 2012.
  25. ^ Cable, Flat. "Flat Cable". Copyright © 2012 Anchor. Retrieved 13 December 2012.
  26. ^ Range, Export. "Export Range". Copyright © 2012 Anchor. Retrieved 13 December 2012.
  27. ^ "Anchor Grip PVC FR Insulation Tape". Copyright © 2012 Anchor. Retrieved 13 December 2012. {{cite web}}: |first= missing |last= (help)
  28. ^ "Anchor Lead Free PVC Insulation Tape". Copyright © 2012 Anchor. Retrieved 13 December 2012. {{cite web}}: |first= missing |last= (help)
  29. ^ "CFL". Copyright © 2012 Anchor. Retrieved 13 December 2012. {{cite web}}: |first= missing |last= (help)
  30. ^ "CFL". Copyright © 2012 Anchor. Retrieved 13 December 2012. {{cite web}}: |first= missing |last= (help)
  31. ^ "T5 Luminaires". Copyright © 2012 Anchor. Retrieved 13 December 2012. {{cite web}}: |first= missing |last= (help)CS1 maint: numeric names: authors list (link)
  32. ^ "Strip Light Fixtures". Copyright © 2012 Anchor. Retrieved 13 December 2012. {{cite web}}: |first= missing |last= (help)
  33. ^ "Devices and Accessories". Copyright © 2012 Anchor. Retrieved 13 December 2012. {{cite web}}: |first= missing |last= (help)
  34. ^ "CFL Down Light". Copyright © 2012 Anchor. Retrieved 13 December 2012. {{cite web}}: |first= missing |last= (help)
  35. ^ "LED Down Light". Copyright © 2012 Anchor. Retrieved 13 December 2012. {{cite web}}: |first= missing |last= (help)
  36. ^ Panasonic, Anchor. "AWARDS & RECOGNITION". Copyright © 2012 Anchor. Retrieved 11 December 2012.
  37. ^ Panasonic, Anchor. "AWARDS & RECOGNITION". Copyright © 2012 Anchor. Retrieved 11 December 2012.
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