Ed Dandridge

Ed Dandridge Ed Dandridge is a corporate executive who is currently Chief Marketing Officer at Collective.

Early life and education

Ed Dandridge graduated from Tufts University, cum laude, in 1986 and The University of Pennsylvania School of Law in 1989. The son of a Foreign Service Officer and an educator, Ed grew up in Asia, Europe and the United States.

Career

In 1989, Dandridge took and passed the New York State bar exam and began practicing law at the law firm of Loeb & Loeb in Manhattan. In 1993, he joined the Democratic political consulting firm, [[Sawyer Miller Group]. Ed worked on public campaigns including the first World Trade Center Bombing, NYNEX brand launch, product launch of DirecTV, Showtime’s pay-per-view events and dozens of local and state candidates. In 1996, Ed became a principal at Sawyer Miller, which had been bought by Interpublic (IPG.)

The next year, Ed left Sawyer Miller to become Vice President of Communications and Policy Planning for ABC Television Network. Ed was ABC’s senior communications executive with responsibility for programming, talent relations, public affairs, affiliates and sales.[8]

In 2000, ABC relocated its management team to Disney’s headquarters in Burbank, California and Ed left the company. He then founded BrandSphere Partners, a strategy consulting firm to political candidates, corporations and non-profits. BrandSphere advised political clients including DNC, DCCC, Newark Mayor Cory Booker[6], Kerry/Edwards ’04 and Hillary Clinton for President ’08. BrandSphere’s corporate clients included Accenture, EcoMedia and Merrill Lynch. BrandSphere also worked for non-profits including Pew, Columbia University, NYC Dept of Education and New Leaders for New Schools.

At the end of the Clinton campaign in 2008, Ed joined the Nielsen Company as Chief Communications Officer.[7] Nielsen has 35,000 employees in more than 100 countries.

For three years, Ed led Nielsen's Global Communications organization which managed the company's brand, corporate reputation and thought leadership in more than 100 countries. During that time, Nielsen successfully navigated the global economic crisis in 2008, the digital transition in 2009, filed its S1 in 2010 and went public in 2011. Prior to Ed's appointment, Nielsen's marketing communications was decentralized and managed independently in local markets. Ed is credited with centralizing marketing communications into a global corporate organization accountable to the Office of the CEO which produced significant cost savings and an enhanced corporate reputation.

In December 2011, Ed was appointed President and CEO of the National Association of Investment Companies, the industry association representing emerging investment managers and global emerging markets.

In 2013, he joined Collective as Chief Marketing Officer.

References

• The Nielsen Company website [1]
• Effie Awards [2]
• The New York Times [3]
• Dow Jones Newswires/WSJ.com [4]

External links

• The Nielsen Company website [5]
• Effie Awards [6]
• The New York Observer [7]
• Market Research World [8]
• The New York Times (via racematters.org) [9]
• National Association of Investment Companies website [10]