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==Design Trademarks==
==Design Trademarks==
In 1982, Yurman introduced what became his signature—the cable bracelet—a twisted [[helix]] adorned with gemstones on its finial ends. Other notable collections include Silver Ice (incorporating silver and pave diamonds), the Buckle Collection, and the X collection.<ref name="sspc.net"/><ref name="cityfile.com"/>
In 1982, Yurman introduced what became his signature—the cable bracelet—a twisted [[helix]] adorned with gemstones on its finial ends. Other notable collections include Silver Ice (incorporating silver and pave diamonds), the Buckle Collection, and the X collection.<ref name="sspc.net"/><ref name="cityfile.com"/>


2014 marks the 30th Anniversary of David Yurman's Signature Renaissance Cable Bracelet. Special limited-editions designs, ranging from colorful aluminum to full pave pieces will be released for the annivarsary[http://www.papercitymag.com/Article/7371/The-Cable-Guy-Celebrates-30/ Stukenberg, Kate (Feb.2014). David Yurman Celebrates 30 years. PaperCity Magazine.Retrieved on Feb. 18, 2014.]

==Fragrance==
==Fragrance==
In collaboration with his wife Sybil, David Yurman launched his first fragrance in the summer of 2008. The Yurmans worked with the same perfumer responsible for CK One and [[Ralph Lauren]] Romance, among others.<ref>http://www.wmagazine.com/beauty/2008/06/david_yurman</ref><ref>http://themoment.blogs.nytimes.com/2008/05/22/scent-notes-david-yurman/</ref>
In collaboration with his wife Sybil, David Yurman launched his first fragrance in the summer of 2008. The Yurmans worked with the same perfumer responsible for CK One and [[Ralph Lauren]] Romance, among others.<ref>http://www.wmagazine.com/beauty/2008/06/david_yurman</ref><ref>http://themoment.blogs.nytimes.com/2008/05/22/scent-notes-david-yurman/</ref>

Revision as of 21:51, 18 February 2014

David Yurman, Inc.
Company typePrivate
IndustryJewellers
Founded1980
Headquarters,
Key people
David Yurman, Founder
ProductsJewelry
Revenue$450 million (2007)
Websitedavidyurman.com

David Yurman Inc. is a privately held American designer jewelry company[1] founded by David Yurman (born October 12, 1942). It is headquartered in New York City.[2]

There are eighteen David Yurman boutiques across ten states, and four boutiques across three international cities as of mid-2009.[3] Their first international store was opened in Hong Kong's International Finance Center, with the brand's Asia headquarters nearby.[4]

The companies estimated sales (in 2010/2011) were €600 million.[1]


History of the brand

David Yurman grew up on Long Island, New York, and first exhibited his artistry selling little sculptures in his high school cafeteria. At age 16, he was introduced to Cuban welder and sculptor Ernesto Gonzales while visiting his sister in Provincetown, MA. With sculpture, David found an outlet and focus for his creativity, which he would develop over the next two decades as an apprentice under the tutelage of renowned sculptors Theodore Roszak and Jacques Lipchitz (Lipchitz a frequent collaborator with Picasso and Modigliani). Following a year at NYU, David left college and hitchhiked across the country to California where he found refuge in the beatnik artist colony of Big Sur. In the late 1960s, David returned from his bohemian sojourn to Greenwich Village where he worked with sculptor Hans Van de Bovenkamp. It was in Van de Bovenkamp's studio that David met Sybil Kleinrock, a gifted painter who, like David, recently returned from the beatnik scene in California.

While wearing one of David’s pieces to an art opening, Sybil caught the eye of the gallery owner who asked if it was for sale. Although David couldn’t dream of recreating something that was so personal to him, Sybil saw an opportunity. In the early 1970s, the couple moved to the countryside and formed Putnam Art Works. Throughout the decade, David and Sybil exhibited their designs and paintings at craft fairs, and in 1979 they married. Through the operation of Putnam Art Works, the couple learned the marketplace for fine crafts and jewelry, laying the groundwork for the founding of David Yurman, the brand and company, in 1980. Soon after, Yurman caused a sensation with his iconic cable bracelet. Since then, the company has gone on to produce jewelry and watch collections for men and women, as well as a signature fragrance and eyewear collection.[5][6]

Design Trademarks

In 1982, Yurman introduced what became his signature—the cable bracelet—a twisted helix adorned with gemstones on its finial ends. Other notable collections include Silver Ice (incorporating silver and pave diamonds), the Buckle Collection, and the X collection.[5][6]


2014 marks the 30th Anniversary of David Yurman's Signature Renaissance Cable Bracelet. Special limited-editions designs, ranging from colorful aluminum to full pave pieces will be released for the annivarsaryStukenberg, Kate (Feb.2014). David Yurman Celebrates 30 years. PaperCity Magazine.Retrieved on Feb. 18, 2014.

Fragrance

In collaboration with his wife Sybil, David Yurman launched his first fragrance in the summer of 2008. The Yurmans worked with the same perfumer responsible for CK One and Ralph Lauren Romance, among others.[7][8]

The Classic Collection

In February 2009, David Yurman launched the Classic Collection of watches with his son Evan Yurman. The collection is composed of a Three Hand, a Chronograph and a Moon Phase option. All three incorporate the cable design detail on the outside of each watch case.[9]

References

  1. ^ a b Chevalier, Michel (2012). Luxury Brand Management. Singapore: John Wiley & Sons. ISBN 978-1-118-17176-9.
  2. ^ David Yurman
  3. ^ David Yurman - Find A Store
  4. ^ David Yurman Expands To Asia and More
  5. ^ a b http://www.sspc.net/eng/whitemagic/whitemagic_yurman.htm
  6. ^ a b http://cityfile.com/profiles/david-yurman
  7. ^ http://www.wmagazine.com/beauty/2008/06/david_yurman
  8. ^ http://themoment.blogs.nytimes.com/2008/05/22/scent-notes-david-yurman/
  9. ^ http://www.forbes.com/forbes-life-magazine/2009/0403/watches-timelines-lifestyle-style-david-yurman.html

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