Lemon Tree Hotels

Lemon Tree Hotels

logo
Industry	hospitality
Founded	2002
Headquarters	Asset No. 6, Aerocity Hospitality District, New Delhi 110037, New Delhi, India
Number of locations	24 hotels (2014)
Area served	India
Website	www.lemontreehotels.com

The Lemon Tree Hotel Company

The Lemon Tree Hotel Company is an Indian chain of hotels and resorts with its head office in Aerocity Hospitality District near Delhi’s Indira Gandhi International Airport. The company is India’s largest growing chain of upscale, midscale and economy hotels. The group offers 3 brands namely Lemon Tree Premier, Lemon Tree Hotels and Red Fox Hotels.

About –The Lemon Tree Story

The Lemon Tree Hotel Company was founded in 2002 by Patu Keswani, a first generation Indian entrepreneur. The first Lemon Tree Hotel opened in 2004 in Udyog Vihar, Gurgaon. Red Fox Hotels were promoted in 2006 and the first Red Fox hotel opened in 2009 in Jaipur. In 2012, Red Fox Hotels were merged with Lemon Tree Hotels. The Lemon Tree Premier brand was launched in 2010 with the opening of its first hotel in Bangalore.

The company presently owns, operates and manages close to 3000 rooms across 25 hotels, 15 cities with 3000 employees. By 2017, The Lemon Tree Hotel Company will own over 5000 rooms in 18 cities and will manage an additional 3000 rooms with over 8000 employees. Currently its hotels are located in most major destinations such as Ahmedabad, Aurangabad, Bangalore, Chandigarh, Chennai, Dehradun, Delhi, Goa, Gurgaon, Hyderabad, Indore, Jaipur, Kerala, Noida and Pune. Hotels are currently under development in Mumbai, Pune, Kolkata, Udaipur, Hyderabad and Shimla.

Investors in Lemon Tree Hotels include the Japanese financial institution – Shinsei Bank, the India based Real Estate Fund – Kotak Realty Fund, PE firm – Warburg Pincus and the Dutch Pension Fund Manager – APG.

Management

Patanjali (Patu) Keswani

Chairman & Managing Director

Patu is a B.Tech in Electrical Engineering from IIT Delhi and an MBA from IIM Kolkata. He was presented the Distinguished Alumnus Award by IIT Delhi in 2011 and by IIM Kolkata in 2012. Patu worked for over 15 years in the Tata Administrative Services, where his last role was as Senior Vice President & Chief Operating Officer of Taj Business Hotels. Subsequently Patu has also worked with A.T. Kearney Inc., as Director in their India Office.

Patu promoted Lemon Tree Hotels in 2002.

Rattan Keswani

Deputy Managing Director

An alumnus of the Oberoi Centre for Learning and Development, Rattan started his career with The Oberoi Mumbai in 1983. An hotelier for over 31 years, Rattan has worked in India and overseas across many roles. He has been the GM for several marquee The Oberoi Hotels as well as the Executive Vice President for the Oberoi Hotels in Mumbai. In his last role, prior to joining Lemon Tree Hotels, he was President of the Trident Hotels (part of The Oberoi Group) and responsible for the operations of 13 hotels across India. A highly respected figure in the Indian hotel industry, Rattan brings to Lemon Tree Hotels several years of experience in managing high performance teams across multiple functions and geographies. Rattan is also the Chairman of Carnation Hotels Pvt. Ltd. – the hotel management arm of Lemon Tree Hotels.

Rahul Pandit

President & Executive Director

Rahul is a graduate of the Institute of Hotel Management, Pusa, New Delhi and is a former member of the Indian Karate team. He has studied brand management, HR management and innovation at IIM Ahmedabad, IIM Bangalore and Cornell-Nanyang. Rahul previously worked across India, USA and Singapore with Choice Hotels, Taj Hotels, Spectramind and Intercontinental Hotels. He also serves on the Confederation of Indian Industry's National Tourism Committee.

Brands

The group offers three brands to meet hotel needs of guests across all levels:

• Lemon Tree Premier (Upscale segment)

• Lemon Tree Hotels (Midscale segment)

• Red Fox Hotels (Economy segment)

Lemon Tree Premier

The plush and spacious interiors at Lemon Tree Premier take the zing up a notch. This chain of upscale business and leisure hotels elevates the Lemon Tree experience while retaining the same freshness, quirkiness and energy that Lemon Tree is well known for. Lemon Tree Premier pampers the style conscious and upbeat traveler with its personalized services, premium in-room amenities, award winning restaurants and fun experiences.

Lemon Tree Hotels

Lemon Tree Hotels are the only midscale business and leisure hotels that uplift your spirits at the end of a long day. Like the fruit they are named after, Lemon Tree Hotels are fresh, cool and sparkling with zest. Cheery greetings, a friendly smile and a whiff of the signature lemon fragrance welcome you at Lemon Tree. This stylish business hotel with fresh and bright interiors refreshes you with its witty humor and spirited environment. Lemon Tree’s ‘close to home’ comfort helps you unwind with its smart in-room amenities, vibrant café, recreation bar, pool and fitness center. All this, at an unbeatable value.

Red Fox Hotels

Red Fox Hotels welcome you with its fresh bold interiors as well as crisp and clean rooms. These economy hotels delight you with its unbeatable value and reliable safety standards. Here friendly smiles and a lively environment go hand in hand with professional service. The business facilities at Red Fox include hi-speed WiFi, Cyber Kiosk, Clever Fox Café, an efficient meeting room, a well-equipped gym and laundry service.

Resorts

The Brand currently owns and operates 2 resorts as a part of its portfolio.

Lemon Tree Amarante Beach Resort, Goa

Lemon Tree Vembanad Lake Resort, Kerala

Lemon Tree Smiles (Rewards Program)

Lemon Tree Smiles program is the fastest free room night earning rewards program in India and promises to reward it’s guests abundantly each time they choose to stay at any of the hotels across the 3 brands.

Subsidiaries

Carnation Hotels Pvt. Ltd.

Carnation Hotels is the management arm of Lemon Tree Hotels. Created as a Joint Venture between two of India’s pre-eminent hoteliers, Patu Keswani (Chairman and Managing Director, Lemon Tree Hotels) and Rattan Keswani (erstwhile President, Trident Hotels - The Oberoi Group), Carnation Hotels leverages the operational excellence of Lemon Tree Hotels and the corporate depth and expertise in Sales & Revenue management, Marketing, Finance, Human Resources as well as Technical Services/ Project Management of The Lemon Tree Group, for owners across India.

Led by industry veteran, Rattan Keswani – Carnation Hotels brings together a team of talented hotel industry professionals to deliver best in class financial and guest satisfaction results, to hotel owners.

Some of the projects under Carnation Hotels: • Lemon Tree Premier, Jaipur • Lemon Tree Premier; The Atrium, Ahmedabad • Lemon Tree Hotel, Dehradun • Lemon Tree Hotel; Shimona, Chennai

GreyFox Project Management Pvt. Ltd.

GreyFox Project Management Pvt. Ltd. is a subsidiary company of Lemon Tree Hotels. A joint venture between J K Chawla (one of India’s foremost hotel project leaders) and Lemon Tree Hotels, GreyFox comprises of an experienced team who specialize in executing hotel projects on a limited or turnkey basis, i.e. offering either part or a total end-to-end solution.

The team has a stellar record of completing over 20 hotel projects with more than 2500 rooms, from conceptualizing to operationalizing, in the last 10 years. Keeping in mind the needs of today’s hotel owners, GreyFox ensures efficient and timely development coupled with best-in-class quality and cost effectiveness.

The team behind GreyFox has won several prestigious awards; the HICSA Development of the Year Award 2013 in the Midscale Hotels Category for their work on the Lemon Tree Hotel Chandigarh, and the Hotelier India Project Manager of the Year Award 2012. In addition to this, the team has also won the NCPDEP-Mphasis Universal Design Award 2011 for designing highly accessible hotels for people with disabilities.

The services provided include:

• Architectural and Design services • Facility Planning • Services Planning and Design • Contracting • Project Management • Interior Design Services

Corporate Social Responsibility (CSR)

One of the guiding principles of Lemon Tree Hotels is that the company exists first and foremost for the well being of its employees, the community it operates in and society at large. We undertake various initiatives to achieve these objectives.

Employees With Disabilities

Currently, over 6% of group employees (~ 130 people) are from this segment of the population. The group plans to increase this number to 250 people by end 2013-14 (10% of total employees). Lemon Tree has also developed a standard process to induct people with disabilities into all its hotels pan India, including remote places like Muhamma in Kerala. We are confident that our well trained differently enabled team members will delight you with their enthusiasm and alertness during your next visit to any of our hotels. Lemon Tree Hotels believes in being an equal opportunity employer and the above recognition reinforces its resolve to continue to bring differently abled employees on board.

Adopted Dogs

At all Lemon Tree hotels we have adopted one street dog that is cared for by the Lemon Tree team. We name the dog, inoculate it and feed it well – take a look at our Pooch Policy. A supporter of the NGO PETA (People for Ethical Treatments of Animals), The Lemon Tree Hotel Company is the largest corporate adopter of stray dogs in India.

Eco-Friendly Practices

Committed to a healthy and happy earth, Lemon Tree Hotels has implemented many eco-friendly processes for energy saving and water preservation, responsible waste management as well as measures to control water, noise and environmental pollution.

Awards and Citations

• National Award by the President of India for ‘Best Employer of Persons with Disabilities’ in 2011

• National Award for being a ‘Role Model in providing a Barrier Free Environment to Persons with Disabilities’ in 2012.

• National Tourism Award 2012-13: Best Classified hotel under 2 Star Category - Red Fox Hotel, East Delhi.

• Aaj Tak Care Awards 2013 for CSR (Corporate Social Responsibility) in the Empowerment category.This award is for our Employees with Disabilities (EWDs) initiative.

• Ranked #67 in the Top 100 Great Places to Work For 2013.

• NCPEDP (National Center for Promotion of Employment for Disabled People)-Shell Helen Keller Award 2012: Category C: Role Model Organizations, for the work towards promoting employment opportunities for people with disabilities.

• Ministry of Social Justice and Empowerment, Government of India National Award: Outstanding Work in the Creation of a Barrier-free Environment for Persons with Disabilities, 2012; Best Employer 2011

• Ranked in the Top 50 large organizations (>1000 employees) in the 2012 study of Best Companies to Work For by the Great Place to Work Institute & the Economic Times.

• Ministry of Social Justice and Empowerment,Government of India: Best Employer – National Award, 2011.

• Ranked in the Top 100 in the 2011 study of Best Companies to Work For by the Great Place to Work Institute & the Economic Times.

• MphasiS Universal Design Award, 2011: The NCPEDP (National Center for Promotion of Employment for Disabled People).

• The NCPEDP (National Center for Promotion of Employment for Disabled People, a non-profit organization working as an interface between government, industry, international agencies and the voluntary sector) – Shell Helen Keller Award, 2010 for exemplary beliefs and practices in employing Differently Enabled People.

• HICSA 2013 Best New Hotel of the Year: Mid-market Segment - Lemon Tree Hotel, Chandigarh.

Our Hotels

City	Name
Ahmedabad	Lemon Tree Premier; The Atrium, Ahmedabad Lemon Tree Hotel, Ahmedabad
Aurangabad	Lemon Tree Hotel, Aurangabad
Bangalore	Lemon Tree Premier, Ulsoor Lake, Bangalore Lemon Tree Hotel, Electronics City, Bangalore
Chandigarh	Lemon Tree Hotel, Chandigarh
Chennai	Lemon Tree Hotel, Chennai Lemon Tree Hotel; Shimona, Chennai
Dehradun	Lemon Tree Hotel, Dehradun
Delhi	Lemon Tree Premier, Delhi Airport Lemon Tree Hotel, East Delhi Mall, Kaushambi Red Fox Hotel, Delhi Airport
Goa	Lemon Tree Amarante Beach Resort, Goa
Gurgaon	Lemon Tree Premier, Leisure Valley, Gurgaon Lemon Tree Hotel, City Center, Gurgaon Lemon Tree Hotel, Udyog Vihar, Gurgaon
Hyderabad	Lemon Tree Premier, HITEC City, Hyderabad Red Fox Hotel, HITEC City, Hyderabad
Indore	Lemon Tree Hotel, Indore
Jaipur	Lemon Tree Premier, Jaipur Red Fox Hotel, Jaipur
Kerala	Lemon Tree Vembanad Lake Resort, Kerala
Noida	Red Fox Hotel, East Delhi
Pune	Lemon Tree Hotel, Hinjawadi, Pune

References

http://economictimes.indiatimes.com/topic/The-Lemon-Tree-Hotel-Company/news/ http://www.lemontreehotels.com/media.aspx http://www.lemontreehotels.com/ http://www.moneycontrol.com/news-topic/lemon-tree-hotels/ http://www.business-standard.com/article/companies/lemon-tree-hotels-eyeing-luxury-sector-114040400907_1.html http://realtime.rediff.com/news/lemon-tree-hotels http://forbesindia.com/article/big-bet/lemon-tree-hotels-audacious-plan/33330/1?utm=slidebox http://www.thehindubusinessline.com/companies/lemon-tree-hotels-eyes-4000-rooms-by-2016/article5508809.ece