Ogilvy (agency): Difference between revisions
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Founded in 1948 by advertising mogul David Ogilvy, The Ogilvy Group has long since established itself as a key company in the advertising world. The key belief at Ogilvy comes from the founder himself, who strongly believed that its job is to make advertising that sells, and advertising that sells best is advertising that builds brands. |
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'''Ogilvy & Mather Worldwide''' is an [[advertising agency]] that has a worldwide presence. Started by [[David Ogilvy]], the agency went through some mergers and is now owned by the [[WPP Group]]. |
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Ogilvy has built itself on this principle. Over the past 50 years, Ogilvy has helped to build some of the most recognizable brands in the world: American Express, Sears, Ford, Shell, Barbie, Pond's, Dove, and Maxwell House among them, and more recently, IBM and Kodak. |
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They caused some controversy when they created an advertisement for a [[Ford Motor Company|Ford]] motorcar which showed images of a cat being decapitated by the car's sunroof [http://sfgate.com/cgi-bin/article.cgi?f=/g/a/2004/05/05/notes050504.DTL&nl=fix]. The premise for the advert was rejected by Ford prior to Ogilvy officially beginning work on its production, yet still managed to make its way onto the internet as one of the most successful examples of [[viral marketing]] advertising to date[http://www.washingtonpost.com/ac2/wp-dyn/A16073-2004Apr15?language=printer]. |
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Integrated in Ogilvy’s corporate culture is the concept of 360 Degree Brand Stewardship, which in definition means “a willingness to use the broadest array of tools and techniques to understand, develop and enhance the relationship between a consumer and a brand.” Ogilvy maintains this policy on both a local and global level. |
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[http://www.ogilvy.com Ogilvy] is best known for creating big brand movements--propelling brands into new spaces...for example, revamping IBM as an e-business leader in 1994 (and today), positioning American Express as the premier Card provider and recently touting Kodak as the only brand to trust when honoring your memories through photography. |
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Located in over 120 countries, Ogilvy is a subsidiary of the WPP Group, a global marketing communications corporation. The major offerings under The Ogilvy Group umbrella are Ogilvy & Mather, OgilvyOne (of which OgilvyInteractive and Neo@Ogilvy are fully integrated units), Ogilvy Public Relations, Ogilvy Healthworld and Ogilvy Activation. Each component contributes to the overall success of both the company and its clients. |
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Revision as of 00:48, 7 July 2006
Founded in 1948 by advertising mogul David Ogilvy, The Ogilvy Group has long since established itself as a key company in the advertising world. The key belief at Ogilvy comes from the founder himself, who strongly believed that its job is to make advertising that sells, and advertising that sells best is advertising that builds brands.
Ogilvy has built itself on this principle. Over the past 50 years, Ogilvy has helped to build some of the most recognizable brands in the world: American Express, Sears, Ford, Shell, Barbie, Pond's, Dove, and Maxwell House among them, and more recently, IBM and Kodak.
Integrated in Ogilvy’s corporate culture is the concept of 360 Degree Brand Stewardship, which in definition means “a willingness to use the broadest array of tools and techniques to understand, develop and enhance the relationship between a consumer and a brand.” Ogilvy maintains this policy on both a local and global level.
Located in over 120 countries, Ogilvy is a subsidiary of the WPP Group, a global marketing communications corporation. The major offerings under The Ogilvy Group umbrella are Ogilvy & Mather, OgilvyOne (of which OgilvyInteractive and Neo@Ogilvy are fully integrated units), Ogilvy Public Relations, Ogilvy Healthworld and Ogilvy Activation. Each component contributes to the overall success of both the company and its clients.