The Loeries: Difference between revisions
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==Official Rankings== |
==Official Rankings== |
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The Loeries Official Rankings offer a transparent oversight of the awards as well as promote creativity and innovation as primary business tools in the brand communication industry.<ref>[http://themediaonline.co.za/2014/10/briefly-fcb-joburg-coca-cola-sa-top-loeries-rankings/ "Briefly… FCB Joburg, Coca-Cola SA top Loeries rankings"], The Media Online, 20 October 2014.</ref> |
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While there can be many ways of analysing any competition, the Loeries have provided a thorough and fair process to accurately report on the results of the awards. The exact methodology that is used for the ranking is published to ensure no bias in favour of any particular outcome.<ref>[http://loeries.com/loeries2014.aspx?link=company_ranking "Loeries Official Rankings"]</ref> |
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==References== |
==References== |
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Revision as of 11:15, 5 January 2015
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The Loeries (formerly The Loerie Awards) is a non-profit association dedicated to the recognition of creative excellence in the brand communications industry, in Africa and the Middle East.
The Loeries is recognised as South Africa's as well as the region's most prestigious creative festival,[1][2] and is also the most covered festival in the South African media.[3]
History
The Loerie Awards first took place in 1978 in Johannesburg, South Africa. Television was introduced to South Africa relatively late in 1976[4] and the delay was due to the political belief at the time that television was "undesirable"[5]. Once television had finally been introduced, the first television commercials commenced in 1978, and consequently, the Loerie Awards were introduced in the same year to promote the new medium of television advertising.
Since then, The Loeries have evolved significantly and have gone from strength to strength under the auspices of the Loerie Awards Company and its board which features a number of prominent members of the brand communications industry. Today, the Loeries are internationally recognised and viewed as the benchmark against which regional industry excellence is measured. As a non-profit organisation, all surplus funds stemming from the Loeries are channelled back into promoting the industry and fostering creative individuals primarily from disadvantaged backgrounds.
After the inaugural awards in Johannesburg in 1978, the awards were held for many years at Sun City[6] until 2004. In 2005 the Loeries moved to Margate in KwaZulu-Natal[7], then to Cape town in 2009, and in 2015 the awards will be hosted for the first time in Durban, KwaZulu-Natal.
The awards and Creative Week are but two elements of the Loeries, with prominent activities now taking place throughout the year. Activities include a travelling exhibition that displays award winning work, a ‘Creative Future Scholarship,’ the ‘Official Rankings,’ and the ‘Loeries Archive’. The rankings offer transparent oversight of the awards and promote creativity and innovation as primary business tools in the brand communication industry. Once a year ‘Migrate’, the official magazine of the Loeries, is also published.
The year-long events showcase all that the brand communication industry has to offer both and promote the way in which creativity adds value.
Creative Week
Loeries Creative Week moves to Durban,South Africa in 2015, after six years in Cape Town. It has been estimated that Loeries Creative Week is worth 100 million South African Rand (approximately US$10 million).[8]
This is the text that you are going to verify with a reference.[9]
This is the second reference [10]
Educational Programmes
The Loeries initiated the Creative Future Scholarship in 2008 to encourage and enable creativity at grassroots level, by assisting learners from a disadvantaged background to study brand communication at a tertiary institution.
The Creative Future Scholarship covers just about everything – fees, study materials, accommodation and living expenses. Plus, it offers mentorship, internship and employment in the communications industry. Unlike other education funds, this programme goes to high schools across the country, builds awareness and seeks out talented individuals. Through this process, learners who would otherwise be unaware of the opportunities available are brought into the creative industry.
Through the scholarship the Loeries aims to build awareness of the career opportunities available in the creative services sector and, in doing so, aid in the transformation of the sector.[11]
Official Rankings
The Loeries Official Rankings offer a transparent oversight of the awards as well as promote creativity and innovation as primary business tools in the brand communication industry.[12]
While there can be many ways of analysing any competition, the Loeries have provided a thorough and fair process to accurately report on the results of the awards. The exact methodology that is used for the ranking is published to ensure no bias in favour of any particular outcome.[13]
References
- ^ Jake Bester. "Will work that’s won internationally do well at Loeries?", Mark Lives, 17 September 2014.
- ^ Jarred Cinman. "The Loeries: why SA’s top ad awards are still relevant in a digital world", memeburn, 30 August 2012.
- ^ "Most popular lists for 2014 on Bizcommunity", Biz Community, 18 Dec 2014.
- ^ "Start of daily television transmissions", South African History Online.
- ^ Television in South Africa
- ^ Sun City, North West
- ^ Louise Marsland. "Loeries officially confirmed for Margate", Biz Community, 22 March 2006.
- ^ Kieran Legg. "Loerie awards move to Durban", Independent Online, Johannesburg, 18 November 2014.
- ^ Reference details go here
- ^ Plunkett, John. "Sorrell accuses Murdoch of panic buying", The Guardian, London, 27 October 2005. Retrieved on 27 October 2005.
- ^ "A creative future lies ahead"
- ^ "Briefly… FCB Joburg, Coca-Cola SA top Loeries rankings", The Media Online, 20 October 2014.
- ^ "Loeries Official Rankings"