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==History==
==History==
Tokyo Smoke chairman Lorne Gertner co-founded Canada’s first legal [[Medical cannabis|medical marijuana]] grower, Cannasat Therapeutics in 2004<ref>{{cite web|url=http://www.nationalpost.com/just+call/850924/story.html|title=Just don't call it pot}} David Dias, Financial Post Magazine. October 7 2008. Retrieved January 6 2017</ref>. Alan and Lorne Gertner founded Tokyo Smoke in 2015 as one of the first third-wave cannabis brands. Alan had decided to quit his job at Google in order to establish the business.<ref>{{cite web|url=http://www.theglobeandmail.com/report-on-business/small-business/startups/why-i-quit-my-dream-job-at-google-to-launch-a-marijuana-business/article28668428/|title=Why I quit my dream job at Google to launch a marijuana business}} Alan Gertner, The Globe and Mail. February 22 2016. Retrieved January 6 2017</ref>.<ref>{{cite web|url=http://www.thecannabist.co/2016/08/15/cannabis-apple-gopro-google-aveda-microsoft/59940/|title=These 10 influencers used to work at Bose, Apple, GoPro, Google and Aveda. Now they work in weed}} Katie Shapiro, The Cannabist. August 15 2016. Retrieved January 9 2017</ref> They decided to bring cannabis to the modern consumer; those who don’t define themselves as users of cannabis.<ref>{{cite web|url=https://www.fastcodesign.com/3055480/ex-googlers-new-venture-turning-weed-into-a-hip-lifestyle-brand|title=Ex-Googler's New Venture: Turning Weed Into A Hip Lifestyle Brand}} Diana Budds, Co. Design. January 15 2016. Retrieved January 6 2017</ref>
Tokyo Smoke chairman Lorne Gertner co-founded Canada’s first legal [[Medical cannabis|medical marijuana]] grower, Cannasat Therapeutics in 2004<ref>{{cite web|url=http://www.nationalpost.com/just+call/850924/story.html|title=Just don't call it pot}} David Dias, Financial Post Magazine. October 7 2008. Retrieved January 6 2017</ref>. Alan and Lorne Gertner founded Tokyo Smoke in 2015 as one of the first third-wave cannabis brands. Alan had decided to quit his job at Google in order to establish the business. Alan is a prominent figure in the modern Cannabis movement, and has been referred to as the Steve Jobs of Cannabis. Alan has been named one of the top 10 influencers in Cannabis.<ref>{{cite web|url=http://www.theglobeandmail.com/report-on-business/small-business/startups/why-i-quit-my-dream-job-at-google-to-launch-a-marijuana-business/article28668428/|title=Why I quit my dream job at Google to launch a marijuana business}} Alan Gertner, The Globe and Mail. February 22 2016. Retrieved January 6 2017</ref>.<ref>{{cite web|url=http://www.thecannabist.co/2016/08/15/cannabis-apple-gopro-google-aveda-microsoft/59940/|title=These 10 influencers used to work at Bose, Apple, GoPro, Google and Aveda. Now they work in weed}} Katie Shapiro, The Cannabist. August 15 2016. Retrieved January 9 2017</ref> They decided to bring cannabis to the modern consumer; those who don’t define themselves as users of cannabis.<ref>{{cite web|url=https://www.fastcodesign.com/3055480/ex-googlers-new-venture-turning-weed-into-a-hip-lifestyle-brand|title=Ex-Googler's New Venture: Turning Weed Into A Hip Lifestyle Brand}} Diana Budds, Co. Design. January 15 2016. Retrieved January 6 2017</ref>


The brand’s first location, Tokyo Smoke Found, opened in April 2015 in Toronto’s West Queen West neighbourhood. The property was built in the leftover space between two converted warehouses. A bisected shipping container houses the walk-up espresso bar, while the interior of the space is equipped with cannabis accessories<ref>{{cite web|url=http://www.dopemagazine.com/branding-bud-cannabis-and-conspicuous-consumption/|title=Cannabis And Conspicuous Consumption: New Luxury Cannabis Brands Bring Fashion, Accessories And Boutique Hotels}} Dave Paleschuck, Dope Magazine. November 7, 2016. Retrieved January 6 2017</ref>. The store has received numerous design awards, including as one of the Top 4 designed coffee shops in the world by Interior Design.<ref>{{cite web|url=http://www.interiordesign.net/articles/11271-best-of-year-2015-project-winners/|title=Best of Year 2015: Project Winners}} Interior Design Magazine. December 4 2015. Retrieved January 9 2017</ref>
The brand’s first location, Tokyo Smoke Found, opened in April 2015 in Toronto’s West Queen West neighbourhood. The property was built in the leftover space between two converted warehouses. A bisected shipping container houses the walk-up espresso bar, while the interior of the space is equipped with cannabis accessories<ref>{{cite web|url=http://www.dopemagazine.com/branding-bud-cannabis-and-conspicuous-consumption/|title=Cannabis And Conspicuous Consumption: New Luxury Cannabis Brands Bring Fashion, Accessories And Boutique Hotels}} Dave Paleschuck, Dope Magazine. November 7, 2016. Retrieved January 6 2017</ref>. The store has received numerous design awards, including as one of the Top 4 designed coffee shops in the world by Interior Design.<ref>{{cite web|url=http://www.interiordesign.net/articles/11271-best-of-year-2015-project-winners/|title=Best of Year 2015: Project Winners}} Interior Design Magazine. December 4 2015. Retrieved January 9 2017</ref>


In September 2016, Tokyo Smoke became the first brand in Canada to partner with a medical producer to offer legally branded Cannabis. Partnered with Aphria, Tokyo Smoke offers to consumers four proprietary Cannabis experiences - Go, Relax, Relief and Balance.
In September 2016, Tokyo Smoke became the first brand in Canada to partner with a medical producer to offer legally branded Cannabis. Partnered with Aphria, Tokyo Smoke offers to consumers four proprietary Cannabis experiences - Go, Relax, Relief and Balance.<ref>{{cite web|url=https://www.newcannabisventures.com/aphria-hints-at-recreational-strategy-with-tokyo-smoke-partnership/|title=Aphria Hints at Recreational Strategy with Tokyo Smoke Partnership}} Alan Brochstein, New Cannabis Ventures. September 7 2016. Retrieved January 15 2017</ref>

The coffee shop was recently featured in a video prank to highlight "[[pink tax]]".<ref>{{cite web|url=http://www.theglobeandmail.com/report-on-business/industry-news/marketing/tokyo-smoke-coffee-shops-video-prank-highlights-issue-of-pink-tax/article32280883/|title=Tokyo Smoke coffee shop’s video prank highlights issue of "pink tax"}} Susan Krashinsky Robertson, The Globe and Mail. October 6 2016. Retrieved January 15 2017</ref>


==See also==
==See also==

Revision as of 11:24, 15 January 2017

Tokyo Smoke
Company typePrivate
IndustryCannabis
Founded2015; Toronto, Canada
FounderLorne Gertner, Alan Gertner
ProductsThird wave coffee, Cannabis, lifestyle products,
WebsiteTokyo Smoke

Tokyo Smoke is a modern lifestyle brand headquartered in Toronto, Ontario, Canada. The company has three areas - third wave coffee, high design clothing and cannabis. The company was co-founded by father and son Lorne and Alan Gertner following the Canadian decision to proceed to legalize cannabis.[1]

History

Tokyo Smoke chairman Lorne Gertner co-founded Canada’s first legal medical marijuana grower, Cannasat Therapeutics in 2004[2]. Alan and Lorne Gertner founded Tokyo Smoke in 2015 as one of the first third-wave cannabis brands. Alan had decided to quit his job at Google in order to establish the business. Alan is a prominent figure in the modern Cannabis movement, and has been referred to as the Steve Jobs of Cannabis. Alan has been named one of the top 10 influencers in Cannabis.[3].[4] They decided to bring cannabis to the modern consumer; those who don’t define themselves as users of cannabis.[5]

The brand’s first location, Tokyo Smoke Found, opened in April 2015 in Toronto’s West Queen West neighbourhood. The property was built in the leftover space between two converted warehouses. A bisected shipping container houses the walk-up espresso bar, while the interior of the space is equipped with cannabis accessories[6]. The store has received numerous design awards, including as one of the Top 4 designed coffee shops in the world by Interior Design.[7]

In September 2016, Tokyo Smoke became the first brand in Canada to partner with a medical producer to offer legally branded Cannabis. Partnered with Aphria, Tokyo Smoke offers to consumers four proprietary Cannabis experiences - Go, Relax, Relief and Balance.[8]

The coffee shop was recently featured in a video prank to highlight "pink tax".[9]

See also

Cannabis in Canada
Legality of cannabis
Drug liberalization

External links

References

  1. ^ "Justin Trudeau Makes a Surprising Case for Legalizing Marijuana". Cady Lang, Time. June 13 2016. Retrieved January 6 2017
  2. ^ "Just don't call it pot". David Dias, Financial Post Magazine. October 7 2008. Retrieved January 6 2017
  3. ^ "Why I quit my dream job at Google to launch a marijuana business". Alan Gertner, The Globe and Mail. February 22 2016. Retrieved January 6 2017
  4. ^ "These 10 influencers used to work at Bose, Apple, GoPro, Google and Aveda. Now they work in weed". Katie Shapiro, The Cannabist. August 15 2016. Retrieved January 9 2017
  5. ^ "Ex-Googler's New Venture: Turning Weed Into A Hip Lifestyle Brand". Diana Budds, Co. Design. January 15 2016. Retrieved January 6 2017
  6. ^ "Cannabis And Conspicuous Consumption: New Luxury Cannabis Brands Bring Fashion, Accessories And Boutique Hotels". Dave Paleschuck, Dope Magazine. November 7, 2016. Retrieved January 6 2017
  7. ^ "Best of Year 2015: Project Winners". Interior Design Magazine. December 4 2015. Retrieved January 9 2017
  8. ^ "Aphria Hints at Recreational Strategy with Tokyo Smoke Partnership". Alan Brochstein, New Cannabis Ventures. September 7 2016. Retrieved January 15 2017
  9. ^ "Tokyo Smoke coffee shop's video prank highlights issue of "pink tax"". Susan Krashinsky Robertson, The Globe and Mail. October 6 2016. Retrieved January 15 2017
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