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Soon after launching the company started the Memoire collection of books focusing on noteworthy names in fashion, jewelry, design, and art.<ref>https://www.washingtonpost.com/archive/lifestyle/2006/12/27/new-pages-in-the-annals-of-luxury-span-classbankheadassoulines-books-are-a-wordless-library-of-fame-and-fashion-span/e8b3562a-2fce-4a6d-8e3b-fdfc6874673c/?utm_term=.d852cc09201f</ref> Initial publications included books about Azzedine Alaïa, Chanel, Vionnet, and Dior.<ref name=NyMag /> As of 1997, about half a million editions from the Memoire collection had been sold,<ref>“Distilling Fashion ‘Memoirs.’ International Herald Tribune. Published: 6 January 1998.</ref> with 27 titles on Paris in addition to others.<ref name=NyMag />
Soon after launching the company started the Memoire collection of books focusing on noteworthy names in fashion, jewelry, design, and art.<ref>https://www.washingtonpost.com/archive/lifestyle/2006/12/27/new-pages-in-the-annals-of-luxury-span-classbankheadassoulines-books-are-a-wordless-library-of-fame-and-fashion-span/e8b3562a-2fce-4a6d-8e3b-fdfc6874673c/?utm_term=.d852cc09201f</ref> Initial publications included books about Azzedine Alaïa, Chanel, Vionnet, and Dior.<ref name=NyMag /> As of 1997, about half a million editions from the Memoire collection had been sold,<ref>“Distilling Fashion ‘Memoirs.’ International Herald Tribune. Published: 6 January 1998.</ref> with 27 titles on Paris in addition to others.<ref name=NyMag />


Assouline has partnered with fashion companies, including: Poirier, Chanel, Pucci, Dior, Doucet, Vionnet, Goyard, Coach, Andrée Putman, and Valentino to create special editions and trunks.<ref>https://hypebeast.com/2008/12/assouline-x-goyard-limited-edition-trunk</ref><ref>http://www.thenational.ae/arts-lifestyle/luxury/the-style-list-luxury-books-by-assouline</ref> Assouline titles have been published in multiple different languages.<ref>http://www.papercitymag.com/fashion/book-people-martine-prosper-assouline-beautiful-books-luxury/</ref> In 2001, Assouline published Lee Radziwill’s memoir, Happy Times, which would become the template for the company’s Lifetime collection, focusing on international destinations and style. Assouline also produces the "Impossible Collection" of books<ref>http://www.autoevolution.com/news/an-impossible-collection-of-motorcycles-for-695-photo-gallery-63639.html</ref><ref>http://avis-vin.lefigaro.fr/vins-a-decouvrir/o127618-les-petites-bouteilles-d-enrico-bernardo</ref> and the “Ultimate Collection”.<ref>https://www.bloomberg.com/news/articles/2016-11-30/assouline-impossible-collection-of-wine-review</ref> In 2002 they published the book Bright Young Things by Brooke de Ocampo.<ref>http://www.nytimes.com/2004/06/20/style/of-by-and-for-the-fancy-people.html</ref> Then in 2007, the company owners relocated to New York City, and that same year they began to partner with the Council of Fashion Designers of America.<ref>http://www.threadsmagazine.com/item/24227/american-fashion-review</ref>
Assouline has partnered with numerous luxury brands, including: Cartier, Chanel, Coach, Dior, Goyard, Louis Vuitton, MCM, and Valentino to create special editions and trunks. Assouline publishes many of its titles in both French and English.

In 1996, Prosper and Martine Assouline created the signature "Mémoire Collection".

In 2002, Assouline published Lee Radziwill’s memoir, ''Happy Times'', which would become the template for the Lifetime collection, focusing on international destinations and style.

Since 2005, the Assouline accessories and gift line has expanded to include library decor items such as bookcases and book stands, trunks, stationery and leather goods, scented candles, special editions, and box sets.


In 2008, The "Impossible Collection", a limited-edition hand-bound luxury volume featuring hand-tipped-on images of twentieth-century fine art pieces.
In 2008, The "Impossible Collection", a limited-edition hand-bound luxury volume featuring hand-tipped-on images of twentieth-century fine art pieces.

Revision as of 16:25, 17 June 2017

Assouline Publishing
IndustryRetail
Publishing
Founded1994
FounderMartine & Prosper Assouline
Headquarters3 Park Avenue, New York, NY 10016,
New York City
,
United States
ProductsBooks, Special Editions, Furniture, Vintage Tomes, and Gifts
Websitewww.assouline.com
Martine and Prosper Assouline.

Assouline Publishing is a book publisher founded in 1994 by Prosper and Martine Assouline. It has published about 1,500 titles on subjects including architecture, art, design, fashion, gastronomy, lifestyle, photography and travel.

History

In 1994, Prosper and Martine Assouline published their first book, La Colombe d’Or, on the history of their favorite hotel in the South of France, with photographs by Prosper and text by Martine.[1] The publishing house began in the basement of the couple’s apartment in Paris[2] and one year later, the firm opened its first office on rue Danielle Casanova in the center of Paris.[3] The company later opened more offices, first in New York,[4] and then in Venice, Geneva, Istanbul, and London.[5] Soon after launching the company started the Memoire collection of books focusing on noteworthy names in fashion, jewelry, design, and art.[6] Initial publications included books about Azzedine Alaïa, Chanel, Vionnet, and Dior.[4] As of 1997, about half a million editions from the Memoire collection had been sold,[7] with 27 titles on Paris in addition to others.[4]

Assouline has partnered with fashion companies, including: Poirier, Chanel, Pucci, Dior, Doucet, Vionnet, Goyard, Coach, Andrée Putman, and Valentino to create special editions and trunks.[8][9] Assouline titles have been published in multiple different languages.[10] In 2001, Assouline published Lee Radziwill’s memoir, Happy Times, which would become the template for the company’s Lifetime collection, focusing on international destinations and style. Assouline also produces the "Impossible Collection" of books[11][12] and the “Ultimate Collection”.[13] In 2002 they published the book Bright Young Things by Brooke de Ocampo.[14] Then in 2007, the company owners relocated to New York City, and that same year they began to partner with the Council of Fashion Designers of America.[15]

In 2008, The "Impossible Collection", a limited-edition hand-bound luxury volume featuring hand-tipped-on images of twentieth-century fine art pieces.

In 2010, Assouline introduced the "Ultimate Collection" of hand-made books, based on the "Impossible Collection" oversize format, on cars, fashion, jewelry, and watches.

In 2012, Assouline produced a luxury waterproof book with South Pole.

In 2014, Assouline introduced a collection of embossed leather tote bags, the Didot book bag tote.

In 2015, Assouline launched a complete Haute Couture lifestyle furnishings collection, "Assouline Interiors", in London, New York and Paris.

Boutiques

In 2003, Assouline opened a corner on the seventh floor of Bergdorf Goodman, featuring a dedicated window on Fifth Avenue. Assouline opened its first standalone boutiques in Paris in 2003 and in New York City in the Plaza Hotel in 2008, debuting the signature Assouline decor concept. Assouline has continued to expand, adding a bespoke bindery at the Plaza Hotel with bookbinding expert Paul Vogel, plus more standalone and franchise boutiques in international markets, and branded corners in selected retail locations worldwide.

In 2006, Assouline opened its flagship boutique in Paris at 35 rue Bonaparte, located in the center of Saint Germain-des-Prés.

In 2010, the luxury publisher opened boutiques and corners in New York City at The Plaza Hotel and South Coast Plaza mall in Costa Mesa. It opened its first franchise with a boutique in Istanbul.

In 2012, the company expanded abroad with its first opening in the Asian market in Seoul, Korea. Assouline started partnerships with new boutiques: in the Middle East with the opening of the Istanbul boutique, and in Central and South America with the Mexico City and Lima boutique openings. The company started a collaboration with Le Bon Marché in Paris.

In 2014, Assouline opened a flagship store in London: Maison Assouline. The company launched its first showroom at the D&D building in New York to present its libraries and lounges.

In 2017, Assouline opened its first showroom in Rome within Chez Dédé, an independent luxry boutique on Via Monserrato.

References

  1. ^ http://www.slate.com/articles/life/departures/2012/01/the_world_of_assouline_how_a_luxury_book_publisher_has_thrived_in_an_anemic_market_.html
  2. ^ http://wsimag.com/art/19954-in-conversation-with-the-assoulines
  3. ^ http://www.lefigaro.fr/lefigaromagazine/2006/05/06/01006-20060506ARTMAG90100-tes_vous_assouline_ou_taschen.php
  4. ^ a b c http://nymag.com/nymetro/arts/columns/culturebusiness/4738/
  5. ^ http://www.westendextra.com/people-mix-heritage
  6. ^ https://www.washingtonpost.com/archive/lifestyle/2006/12/27/new-pages-in-the-annals-of-luxury-span-classbankheadassoulines-books-are-a-wordless-library-of-fame-and-fashion-span/e8b3562a-2fce-4a6d-8e3b-fdfc6874673c/?utm_term=.d852cc09201f
  7. ^ “Distilling Fashion ‘Memoirs.’ International Herald Tribune. Published: 6 January 1998.
  8. ^ https://hypebeast.com/2008/12/assouline-x-goyard-limited-edition-trunk
  9. ^ http://www.thenational.ae/arts-lifestyle/luxury/the-style-list-luxury-books-by-assouline
  10. ^ http://www.papercitymag.com/fashion/book-people-martine-prosper-assouline-beautiful-books-luxury/
  11. ^ http://www.autoevolution.com/news/an-impossible-collection-of-motorcycles-for-695-photo-gallery-63639.html
  12. ^ http://avis-vin.lefigaro.fr/vins-a-decouvrir/o127618-les-petites-bouteilles-d-enrico-bernardo
  13. ^ https://www.bloomberg.com/news/articles/2016-11-30/assouline-impossible-collection-of-wine-review
  14. ^ http://www.nytimes.com/2004/06/20/style/of-by-and-for-the-fancy-people.html
  15. ^ http://www.threadsmagazine.com/item/24227/american-fashion-review

External links

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