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Revision as of 12:37, 20 May 2019

Citizens First Bank
FormerlyFirst Bank of the Villages
IndustryBanking
Founded1991
HeadquartersThe Villages, FL
Number of locations
11 (2019)
Area served
Central Florida; The Villages, FL
Key people
Lindsey M. Blaise, President & CEO
ProductsChecking accounts, savings accounts, IRAs, CDs, credit cards, and mortgage loans.
Total assets$2.2 billion (2018)
Number of employees
312
ParentVillages Bancorporation, Inc.
Websitewww.mycitizensfirst.com

Citizens First Bank is a community bank that was founded on July 1, 1991, and is headquartered in The Villages, FL[1]. As of 2019, Citizens First Bank has 11 branches throughout Central Florida[2]. It holds more than $2 billon in assets and is insured by the Federal Deposit Insurance Corporation[3]. Citizens First Bank is the eleventh largest bank in the state of Florida[4]. A 2014 report claimed that over 72 percent of residents in The Villages, FL banked with Citizens First Bank[5].

History

Originally founded as First Bank of the Villages in 1991[6], Citizens First Bank was renamed in 1998[7]. Citizens First Bank was created by Harold Schwartz, the founder of The Villages[8]. According to Schwartz, the bank was, "created specifically to fill the needs of our community and to conscientiously and joyously serve our Villages residents in every possible way"[9]. In 2001, the bank moved their headquarters from Lady Lake, FL to The Villages, FL[10]. Lindsey M. Blaise, granddaughter of Villages founder Gary Morse[11], has served as President & CEO since 2019[12]. In 2018, Citizens First Bank purchased a branch office from CBC National Bank in The Villages, FL. At the time of purchase, the branch had about $35 million in deposits[13]. In 2019, news broke of the bank's plans to build a new headquarters in Wildwood, FL. In January 2019, the Wildwood City Council accepted a $3 million offer for an 18-acre parcel of city-owned land. The company plans to build a 45,000 square-foot administrative building on the land[14].

Structure

Citizens First Bank is owned and operated by Villages Bancorporation, Inc.[15]. As of 2019, the bank had over 300 employees[16], eleven branch locations[17], and over 60 ATMs throughout Central Florida[18]. Citizens First Bank operates mainly in The Villages, FL, with branches in the surrounding communities of Leesburg and Fruitland Park[19]. The bank also began operating a branch in Clermont, FL in 2007[20], but later closed it for undisclosed reasons.

Products

Checking Accounts

Citizens First Bank offers a variety of checking accounts geared towards specific customers. They offer an account aimed at veterans, first responders, and active-duty military called the American Heroes Checking account[21]. Also offered is an account called the Buffalo Charity Checking account that benefits the Buffalo Scholarship Foundation, a local school organization, by making a $0.10 donation for each debit card swipe[22]. The bank also offers a student checking account with limited features [23].

Savings Accounts

Citizens First Bank offers numerous saving accounts for various customers, including youth savings accounts, tiered accounts, and an account specifically for students of The Villages Charter Schools[24].

Certificates of Deposit

Citizens First Bank offers certificates of deposits in time increments ranging from 30 days to 5 years[25].

Mortgages

Citizens First Bank offers mortgage loans both in its branches and through an online application[26].

Credit Cards

Citizens First Bank offers a variety of personal and business credit cards issued by TCM Bank[27].

Golf Cart Loans

Citizens First Bank offers loans on a variety of recreational vehicles including automobiles, campers, mobile homes, and golf carts[28].

Other Services

Citizens First Bank offers wealth and investment management services under the name Citizen First Wealth Advisors[29].

Community Involvement

Citizens First Bank has been involved in numerous community outreach efforts over the years, including homebuilding partnerships with Habitat for Humanity[30], scholarship donations to the Buffalo Scholarship Foundation[31], and participation in local events such as the Villages Charter School Annual BBQ Bash[32]. Citizens First Bank also created a scam prevention program called Fraud Busters. Since its inception in 2009, the program has saved customers nearly $1 million by stopping scam-related activity[33].

  1. ^ https://research.fdic.gov/bankfind/detail.html?bank=33440&name=Citizens%20First%20Bank&searchName=Citizens%20First%20Bank&searchFdic=&city=The%20Villages&state=FL&zip=&address=&searchWithin=&activeFlag=false&searchByTradename=false&tabId=2
  2. ^ https://www.citizensfb.com/locations.htm
  3. ^ https://www.bankrate.com/banks/citizens-first-bank/1867983/
  4. ^ https://www.depositaccounts.com/banks/citizens-first-bank-fl.html#locations
  5. ^ https://www.villages-news.com/2014/05/15/villages-remains-family-business/
  6. ^ https://research.fdic.gov/bankfind/detail.html?bank=33440&name=First%20Bank%20of%20the%20Villages&searchName=FIRST%20BANK%20OF%20THE%20VILLAGES&searchFdic=&city=&state=&zip=&address=&searchWithin=&activeFlag=&searchByTradename=false&tabId=2
  7. ^ https://research.fdic.gov/bankfind/detail.html?bank=33440&name=First%20Bank%20of%20the%20Villages&searchName=FIRST%20BANK%20OF%20THE%20VILLAGES&searchFdic=&city=&state=&zip=&address=&searchWithin=&activeFlag=&searchByTradename=false&tabId=2
  8. ^ https://www.citizensfb.com/about.htm
  9. ^ https://www.citizensfb.com/about.htm
  10. ^ https://research.fdic.gov/bankfind/detail.html?bank=33440&name=First%20Bank%20of%20the%20Villages&searchName=FIRST%20BANK%20OF%20THE%20VILLAGES&searchFdic=&city=&state=&zip=&address=&searchWithin=&activeFlag=&searchByTradename=false&tabId=2
  11. ^ https://www.villages-news.com/2017/01/12/gary-morses-granddaughter-named-president-citizens-first-bank/
  12. ^ http://search.sunbiz.org/Inquiry/CorporationSearch/SearchResultDetail?inquirytype=EntityName&directionType=Initial&searchNameOrder=CITIZENSFIRSTBANK%20S365701&aggregateId=domp-s36570-1c5173a0-49f7-46e4-84bb-15490251c4a7&searchTerm=Citizens%20First%20Bank&listNameOrder=CITIZENSFIRSTBANK%20S365701
  13. ^ https://www.citizensfb.com/files/TheDailySunNewsArticleJuly2018.pdf
  14. ^ https://www.villages-news.com/2019/01/29/wildwood-officials-ok-3-million-offer-from-citizens-first-bank-on-controversial-property/
  15. ^ http://www.ibanknet.com/scripts/callreports/getbank.aspx?ibnid=usa_2012315
  16. ^ https://www.depositaccounts.com/banks/citizens-first-bank-fl.html#locations
  17. ^ https://www.bankrate.com/banks/citizens-first-bank/1867983/
  18. ^ https://www.citizensfb.com/atm-locations.htm
  19. ^ https://www.citizensfb.com/locations.htm
  20. ^ https://www.thevillagesdailysun.com/news/local/citizens-first-posts-solid-growth/article_b2e220b7-a679-5e0e-b4b8-b81723e911ca.html
  21. ^ https://www.citizensfb.com/personal-checking.htm
  22. ^ https://www.citizensfb.com/files/FullAccountComparisonChart3-19.pdf
  23. ^ https://www.citizensfb.com/files/FullAccountComparisonChart3-19.pdf
  24. ^ https://www.citizensfb.com/files/FullAccountComparisonChart3-19.pdf
  25. ^ https://www.citizensfb.com/deposit-rates.htm
  26. ^ https://www.citizensfb.com/mortgage-lending.htm
  27. ^ https://commonsenselenders.com/WebApp/WebPages/MainPages/MainPage.aspx?id=s/VGTUWFS1E=
  28. ^ https://www.citizensfb.com/consumer-lending.htm
  29. ^ https://www.citizensfb.com/meet-our-advisors.htm
  30. ^ https://habitatls.org/programs/youth-construction-academy/
  31. ^ https://www.buffaloscholarshipfoundation.org/scholarships.html
  32. ^ https://www.villages-news.com/2017/03/04/friends-gather-spanish-springs-sample-fare-bbq-bash/
  33. ^ https://www.citizensfb.com/files/fraudbustercolor.pdf