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|manufacturer=[[Tata Motors]]
|manufacturer=[[Tata Motors]]
|production=2005–present
|production=2007–present
| assembly = [[Pune, India]]<br> [[Uttarkhand]], [[India]]
| assembly = [[Pune, India]]<br> [[Uttarkhand]], [[India]]
|class=mini truck
|class=mini truck
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The '''Tata Magic''' is a [[pickup truck]] launched by [[Tata Motors]] in June 2007. It was based on the [[Tata Ace]] and is available in India.<ref>[http://tatagroupbalag.blogspot.com/2008/05/tata-motors.html Tata Group blog - retrieved 6th Jan 2010]</ref>
In June 2007 Tata Motors launched the passenger variant of the Ace, named Magic. The Magic is the passenger version of the Ace mini-truck, the new Magic features an all-steel cabin. It offers a flexible seating capacity of 4-7 passengers with adequate legroom. Powered by a {{convert|16|bhp|kW|0|abbr=on}}, 700 cc water-cooled diesel engine, the Magic offers high fuel efficiency and very low maintenance. The 12-inch tyres provide higher ground clearance, and the rigid front axle is designed to handle tough roads. The Magic's turning radius of {{convert|4.3|m|ft|1}} is nimble enough to navigate the bylanes and traffic of India's crowded cities. The Magic has a clearly visible instrument cluster, utility tray and a digital clock in the dashboard and also a provision for fitting a radio.


The Magic meets BS-III emission norms and has been developed for use in any market — be it urban, semi-urban or rural. It is backed by a 36,000&nbsp;km/12-month warranty. The Magic range starts at Rs 2.60 lakh (ex-showroom, Pune). Tata Motors' two new vehicles, Magic and Winger, are expected to cater to the two ends of the taxi segment. The [[Tata Winger|Winger]], which is a sturdier and more refined product, will attempt to wrestle market share in the staff (ITES/ BPO employees) transportation segments, Hotel & Inter-urban Tourist segments, airport drop and pickup.


Both the Magic and the Winger are being launched nation-wide, starting with Maharashtra and Gujarat, after which availability will be extended to other parts of the country in a phased manner.


==History==
==History==
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==Launch and reaction==
==Launch and reaction==


==New segment==
==References==

{{reflist}}

Revision as of 00:15, 6 January 2010

Tata Magic
Overview
ManufacturerTata Motors
Production2007–present
AssemblyPune, India
Uttarkhand, India
Body and chassis
Classmini truck
Body stylepickup truck
Powertrain
Engine0.7 L diesel I2

The Tata Magic is a pickup truck launched by Tata Motors in June 2007. It was based on the Tata Ace and is available in India.[1]


History

Launch and reaction

References