Ogilvy (agency): Difference between revisions
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The agency was founded in 1948 by [[David Ogilvy]] and established itself as one of the leading agencies worldwide by the 1960's. Ogilvy strongly believed that the firm's job is to make advertising that sells, and advertising that sells best is advertising that builds brands. |
The agency was founded in 1948 by [[David Ogilvy]] and established itself as one of the leading agencies worldwide by the 1960's. Ogilvy strongly believed that the firm's job is to make advertising that sells, and advertising that sells best is advertising that builds brands. |
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Over the past 50 years, Ogilvy has helped to build some of the most |
Over the past 50 years, Ogilvy has helped to build some of the most recognisable brands in the world: [[American Express]], [[Sears]], [[Ford]], [[Shell]], [[Barbie]], Pond's, Dove, and [[Maxwell House]] among them, and more recently, IBM and Kodak. |
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Integrated in Ogilvy’s corporate culture is the concept of 360 Degree Brand Stewardship, which in definition means “a willingness to use the broadest array of tools and techniques to understand, develop and enhance the relationship between a consumer and a brand.” Ogilvy maintains this policy on both a local and global level. |
Integrated in Ogilvy’s corporate culture is the concept of 360 Degree Brand Stewardship, which in definition means “a willingness to use the broadest array of tools and techniques to understand, develop and enhance the relationship between a consumer and a brand.” Ogilvy maintains this policy on both a local and global level. |
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Revision as of 13:14, 8 September 2006
 | This article's tone or style may not reflect the encyclopedic tone used on Wikipedia. |
Ogilvy & Mather is an advertising agency headquartered in New York City and is a member of the WPP Group of Companies.
The agency was founded in 1948 by David Ogilvy and established itself as one of the leading agencies worldwide by the 1960's. Ogilvy strongly believed that the firm's job is to make advertising that sells, and advertising that sells best is advertising that builds brands.
Over the past 50 years, Ogilvy has helped to build some of the most recognisable brands in the world: American Express, Sears, Ford, Shell, Barbie, Pond's, Dove, and Maxwell House among them, and more recently, IBM and Kodak.
Integrated in Ogilvy’s corporate culture is the concept of 360 Degree Brand Stewardship, which in definition means “a willingness to use the broadest array of tools and techniques to understand, develop and enhance the relationship between a consumer and a brand.” Ogilvy maintains this policy on both a local and global level.
Located in over 120 countries, Ogilvy is a subsidiary of the WPP Group, a global marketing communications corporation. The major offerings under The Ogilvy Group umbrella are Ogilvy & Mather, OgilvyOne Worldwide (of which OgilvyInteractive and Neo@Ogilvy are fully integrated units), Ogilvy Public Relations Worldwide, OgilvyHealthworld and OgilvyActivation. Each component contributes to the overall success of both the company and its clients.