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==History==
==History==
Jaffa was established in 1975, upon the initiative of several entrepreneurs from the area of Crvenka.<ref name="jaffamondo">{{cite news |last1=Pašić |first1=Danijela |title=MONDO: Kako se pravi Jaffa keks |url=http://mondo.rs/a626731/Info/Ekonomija/MONDO-Kako-se-pravi-Jaffa-keks.html |accessdate=17 March 2019 |work=mondo.rs |date=23 October 2013 |language=Serbian}}</ref> The following year, in 1976, production of ''[[Jaffa Cakes]]'' biscuits commenced.<ref>{{cite web|url=http://www.jaffa.rs/history|title=Jaffa history|website=jaffa.rs|publisher=Jaffa Crvenka|accessdate=16 September 2016}}</ref> In 1978, "Jaffa" biscuits as brand were legally protected in [[SFR Yugoslavia]].<ref name="jaffabrand">{{cite news |last1=Nišavić |first1=Danijela |title=NAJSTARIJI Ovaj brend zaštićen je u Srbiji skoro 100 GODINA, a nikada za njega niste čuli |url=https://www.blic.rs/slobodno-vreme/vesti/najstariji-ovaj-brend-zasticen-je-u-srbiji-skoro-100-godina-a-nikada-za-njega-niste/627n8xx |accessdate=17 March 2019 |work=blic.rs |date=23 May 2018 |language=Serbian}}</ref> Later, in 1981, a new product named ''[[Chocolate-coated_marshmallow_treats#Serbia, Munchmallow|Munchmallow]]'' was introduced, which consists of an egg white cream filling on a thin biscuit, covered in a chocolate layer.
Jaffa was established in 1975, upon the initiative of several entrepreneurs from the area of Crvenka.<ref name="jaffamondo">{{cite news |last1=Pašić |first1=Danijela |title=MONDO: Kako se pravi Jaffa keks |url=http://mondo.rs/a626731/Info/Ekonomija/MONDO-Kako-se-pravi-Jaffa-keks.html |accessdate=17 March 2019 |work=mondo.rs |date=23 October 2013 |language=Serbian}}</ref> The following year, in 1976, production of ''[[Jaffa Cakes]]'' biscuits commenced,<ref>{{cite web|url=http://www.jaffa.rs/history|title=Jaffa history|website=jaffa.rs|publisher=Jaffa Crvenka|accessdate=16 September 2016}}</ref> having acquired the license from McVitie's.<ref name="nutshelltimes">{{cite web|title=Treats and Tricks: A Brief History of Serbia’s Favourite Sweets|last=Garčević|first=Srdjan|date=31 October 2020|url=https://thenutshelltimes.com/2020/10/31/treats-and-tricks-a-brief-history-of-serbias-favourite-sweets/|website=The Nutshell Times|language=English|accessdate=12 February 2022}}</ref> In 1978, "Jaffa" biscuits as brand were legally protected in [[SFR Yugoslavia]].<ref name="jaffabrand">{{cite news |last1=Nišavić |first1=Danijela |title=NAJSTARIJI Ovaj brend zaštićen je u Srbiji skoro 100 GODINA, a nikada za njega niste čuli |url=https://www.blic.rs/slobodno-vreme/vesti/najstariji-ovaj-brend-zasticen-je-u-srbiji-skoro-100-godina-a-nikada-za-njega-niste/627n8xx |accessdate=17 March 2019 |work=blic.rs |date=23 May 2018 |language=Serbian}}</ref> Later, in 1981, a new product named ''[[Chocolate-coated_marshmallow_treats#Serbia, Munchmallow|Munchmallow]]'' was introduced, which consists of an egg white cream filling on a thin biscuit, covered in a chocolate layer.


From 2004 onward, Jaffa began expanding its assortment of products, starting with the ''O'cake'' wholegrain biscuits, introducing new flavors of ''Jaffa Cakes'' and ''Munchmallow'' and, later in 2006, introducing ''Domaći keks'' ("Homemade biscuits") teacakes. In 2007, Jaffa introduced its own versions of the ''[[Petit-Beurre|Petit Beurre]]'' and ''Polo'' biscuits. In 2008, Jaffa entered the salty snacks market with the introduction of the ''Tak'' brand, consisting of crunchy salty crackers, and the same year they introduced their own brand of [[Neapolitan wafer|Neapolitan]] wafers – ''Napolitanka''. As of 2013, annual production of the company is 12,000 tonnes of confectionery products.<ref name="jaffamondo" />
From 2004 onward, Jaffa began expanding its assortment of products, starting with the ''O'cake'' wholegrain biscuits, introducing new flavors of ''Jaffa Cakes'' and ''Munchmallow'' and, later in 2006, introducing ''Domaći keks'' ("Homemade biscuits") teacakes. In 2007, Jaffa introduced its own versions of the ''[[Petit-Beurre|Petit Beurre]]'' and ''Polo'' biscuits. In 2008, Jaffa entered the salty snacks market with the introduction of the ''Tak'' brand, consisting of crunchy salty crackers, and the same year they introduced their own brand of [[Neapolitan wafer|Neapolitan]] wafers – ''Napolitanka''. As of 2013, annual production of the company is 12,000 tonnes of confectionery products.<ref name="jaffamondo" />

Revision as of 13:40, 12 February 2022

Jaffa Crvenka
Company typed.o.o.
IndustryConfectionery production
Founded31 December 1989; 34 years ago (1989-12-31) (Current form)
1975; 49 years ago (1975) (Founded)
Headquarters
Crvenka
,
Serbia
Key people
Bojan Knežević (Director)
ProductsConfectionery
RevenueIncrease €46.26 million (2018)[1]
Decrease €4.46 million (2018)[1]
Total assetsDecrease €43.58 million (2018)[2]
Total equityIncrease €25.30 million (2018)[2]
Number of employees
713 (2018)
ParentKappa Star Limited (100%)
Websitewww.jaffa.rs

Jaffa Crvenka is a Serbian food company specialized in confectionery products and headquartered in Crvenka, Serbia. Its best-known product is Jaffa Cakes, based on the original McVitie's cakes and sharing the same name.

History

Jaffa was established in 1975, upon the initiative of several entrepreneurs from the area of Crvenka.[3] The following year, in 1976, production of Jaffa Cakes biscuits commenced,[4] having acquired the license from McVitie's.[5] In 1978, "Jaffa" biscuits as brand were legally protected in SFR Yugoslavia.[6] Later, in 1981, a new product named Munchmallow was introduced, which consists of an egg white cream filling on a thin biscuit, covered in a chocolate layer.

From 2004 onward, Jaffa began expanding its assortment of products, starting with the O'cake wholegrain biscuits, introducing new flavors of Jaffa Cakes and Munchmallow and, later in 2006, introducing Domaći keks ("Homemade biscuits") teacakes. In 2007, Jaffa introduced its own versions of the Petit Beurre and Polo biscuits. In 2008, Jaffa entered the salty snacks market with the introduction of the Tak brand, consisting of crunchy salty crackers, and the same year they introduced their own brand of Neapolitan wafers – Napolitanka. As of 2013, annual production of the company is 12,000 tonnes of confectionery products.[3]

In 2017, Jaffa acquired the confectionery company Banini Kikinda for €15 million,[7] after Banini had been ordered to sell its factory in Kikinda as to repay its debt to creditors.[8]

References

  1. ^ a b "БИЛАНС УСПЕХА (2018) - Jaffa Crvenka a.d." apr.gov.rs (in Serbian). Retrieved 13 September 2019.
  2. ^ a b "БИЛАНС СТАЊА (2018) - Jaffa Crvenka a.d." apr.gov.rs (in Serbian). Retrieved 13 September 2019.
  3. ^ a b Pašić, Danijela (23 October 2013). "MONDO: Kako se pravi Jaffa keks". mondo.rs (in Serbian). Retrieved 17 March 2019.
  4. ^ "Jaffa history". jaffa.rs. Jaffa Crvenka. Retrieved 16 September 2016.
  5. ^ Garčević, Srdjan (31 October 2020). "Treats and Tricks: A Brief History of Serbia's Favourite Sweets". The Nutshell Times. Retrieved 12 February 2022.
  6. ^ Nišavić, Danijela (23 May 2018). "NAJSTARIJI Ovaj brend zaštićen je u Srbiji skoro 100 GODINA, a nikada za njega niste čuli". blic.rs (in Serbian). Retrieved 17 March 2019.
  7. ^ "Serbia's Jaffa buys insolvent confectionery group Banini for 15 mln euro - report". seenews.com. SeeNews. Retrieved 16 September 2016.
  8. ^ "Serbian court orders sale of confectionery group Banini's factory in Kikinda". seenews.com. SeeNews. Retrieved 16 September 2016.
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