Revision as of 23:05, 18 February 2022

COI Edit Request

Hi there! I have a COI: LegalShield is a client of my employer, Porter Novelli.

History

Pre-Paid Legal Services

After "Initially, members could choose their own lawyer and seek reimbursement from Pre-Paid, but by the 1980s, the company directed members needing legal help to pre-selected firms.", add:

The company began using multilevel marketing to grow sales in 1983, partnering with a company called TVC Marketing Associates. Within a few years, sales doubled from $4 million to $8 million, and Pre-Paid Legal acquired TVC in 1985. ^[1] Between 1982 and 1986, the company grew rapidly, doubling its business every year with sales ultimately increasing from $2.5 million to $42.2 million. ^[2] By 1987, Pre-Paid was the biggest provider of individual enrollment legal insurance in the United States, covering nearly 500,000 subscribers in 22 states. ^[3] ^[4] During this time, much of the company’s efforts focused on “preventive law” – providing clients with legal counsel to help prevent a matter from needing to go to court in the future. ^[4] ^[5]

After "Pre-Paid was first listed on the NASDAQ, then moved to the American Stock Exchange in 1986, followed by the New York Stock Exchange in 1999, where it was listed as "PPD".", add:

From 1996 to 1999, the company's sales increased by almost 500%, to $155 million. ^[5] From 1996 to 2001, the company quadrupled its customer base to 1.2 million people and repurchased $90 million of company stock without taking on debt. ^[6]

After "In 1998 Pre-Paid acquired The People's Network, a marketing company based in Dallas.", add:

Equities magazine ranked Pre-Paid Legal as the #1 fastest-growing AMEX company in America in 1998. ^[7]

References

^ Thompson, Roger (November 1987). "Ready, Fire, Aim". Nation's Business. p. 77.
^ Brooks, George (July 1994). "Pre-Paid Legal: A Lesson from a Little Old Lady". Equities. Vol. 42, no. 7. p. 21.
^ Reid, Jeanne (April 1987). "-- Prepaid Legal Services: They Offer Advice without Criminally High Prices". Money. Vol. 16, no. 4. p. 43.
^ ^a ^b Urbanski, Al (August 1987). "Lawyers go mass market". Sales & Marketing Management.
^ ^a ^b Bjornstad, Randi (23 June 1999). "Legal Insurance Business Gains Momentum in U.S.". Knight Ridder/Tribune Business News.
^ "Oklahoma-Based Pre-Paid Legal Services Boasts of Strengths". The Daily Oklahoman. 22 March 2002.
^ "America's fastest-growing companies". Equities. 46 (5): 24. 1998.

[1] Thompson, Roger (November 1987). "Ready, Fire, Aim". Nation's Business. p. 77.

[2] Brooks, George (July 1994). "Pre-Paid Legal: A Lesson from a Little Old Lady". Equities. Vol. 42, no. 7. p. 21.

[3] Reid, Jeanne (April 1987). "-- Prepaid Legal Services: They Offer Advice without Criminally High Prices". Money. Vol. 16, no. 4. p. 43.

[Urbanski-4] Urbanski, Al (August 1987). "Lawyers go mass market". Sales & Marketing Management.

[Bjornstad-5] Bjornstad, Randi (23 June 1999). "Legal Insurance Business Gains Momentum in U.S.". Knight Ridder/Tribune Business News.

[6] "Oklahoma-Based Pre-Paid Legal Services Boasts of Strengths". The Daily Oklahoman. 22 March 2002.

[7] "America's fastest-growing companies". Equities. 46 (5): 24. 1998.

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@@ Line 6: / Line 6: @@
 === Pre-Paid Legal Services ===
 * After "Initially, members could choose their own lawyer and seek reimbursement from Pre-Paid, but by the 1980s, the company directed members needing legal help to pre-selected firms.", add:
-:: The company began using multilevel marketing to grow sales in 1983, partnering with a company called TVC Marketing Associates. Within a few years, sales doubled from $4 million to $8 million, and Pre-Paid Legal acquired TVC in 1985. <ref>{{cite magazine |last1=Thompson |first1=Roger |title=Ready, Fire, Aim |journal=Nation's Business |date=November 1987 |page=77}}</ref> Between 1982 and 1986, the company grew rapidly, doubling its business every year with sales ultimately increasing from $2.5 million to $42.2 million. <ref>{{cite magazine |last1=Brooks |first1=George |title=Pre-Paid Legal: A Lesson from a Little Old Lady |journal=Equities |date=July 1994 |volume=42 |issue=7 |page=21}}</ref> By 1987, Pre-Paid was the biggest provider of individual enrollment legal insurance in the United States, covering nearly 500,000 subscribers in 22 states. <ref>{{cite magazine |last1=Reid |first1=Jeanne |title=-- Prepaid Legal Services: They Offer Advice without Criminally High Prices |journal=Money |date=April 1987 |volume=16 |issue=4 |page=43}}</ref> <ref>{{cite magazine |last1=Urbanski |first1=Al |title=Lawyers go mass market |journal=Sales & Marketing Management |date=August 1987}}</ref>
+:: The company began using multilevel marketing to grow sales in 1983, partnering with a company called TVC Marketing Associates. Within a few years, sales doubled from $4 million to $8 million, and Pre-Paid Legal acquired TVC in 1985. <ref>{{cite magazine |last1=Thompson |first1=Roger |title=Ready, Fire, Aim |journal=Nation's Business |date=November 1987 |page=77}}</ref> Between 1982 and 1986, the company grew rapidly, doubling its business every year with sales ultimately increasing from $2.5 million to $42.2 million. <ref>{{cite magazine |last1=Brooks |first1=George |title=Pre-Paid Legal: A Lesson from a Little Old Lady |journal=Equities |date=July 1994 |volume=42 |issue=7 |page=21}}</ref> By 1987, Pre-Paid was the biggest provider of individual enrollment legal insurance in the United States, covering nearly 500,000 subscribers in 22 states. <ref>{{cite magazine |last1=Reid |first1=Jeanne |title=-- Prepaid Legal Services: They Offer Advice without Criminally High Prices |journal=Money |date=April 1987 |volume=16 |issue=4 |page=43}}</ref> <ref name=Urbanski>{{cite magazine|last1=Urbanski |first1=Al |title=Lawyers go mass market |journal=Sales & Marketing Management |date=August 1987}}</ref> During this time, much of the company’s efforts focused on “preventive law” – providing clients with legal counsel to help prevent a matter from needing to go to court in the future. <ref name="Urbanski" /> <ref name=Bjornstad>{{cite news |last1=Bjornstad |first1=Randi |title=Legal Insurance Business Gains Momentum in U.S. |work=Knight Ridder/Tribune Business News |date=23 June 1999}}</ref>
+*After "Pre-Paid was first listed on the NASDAQ, then moved to the American Stock Exchange in 1986, followed by the New York Stock Exchange in 1999, where it was listed as "PPD".", add:
+:: From 1996 to 1999, the company's sales increased by almost 500%, to $155 million. <ref name="Bjornstad" /> From 1996 to 2001, the company quadrupled its customer base to 1.2 million people and repurchased $90 million of company stock without taking on debt. <ref>{{cite news |title=Oklahoma-Based Pre-Paid Legal Services Boasts of Strengths |work=The Daily Oklahoman |date=22 March 2002}}</ref>
+*After "In 1998 Pre-Paid acquired The People's Network, a marketing company based in Dallas.", add:
+::''Equities'' magazine ranked Pre-Paid Legal as the #1 fastest-growing AMEX company in America in 1998. <ref>{{cite journal |title=America's fastest-growing companies |journal=Equities |date=1998 |volume=46 |issue=5 |page=24}}</ref>
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