James Blackstone Taylor: Difference between revisions
career added |
notable work |
||
| Line 26: | Line 26: | ||
He played a significant role in the success of [[Cessna|Cessna's]] first business jet by introducing an all-inclusive package, which was a novel concept in the industry at that time. Each purchase of the Citation included a fully equipped aircraft, training for two pilots and two mechanics, and one year of computerized maintenance scheduling. Additionally, Taylor's innovative direct-mail marketing campaigns were tailored to different target groups, such as chief pilots, aviation departments, and top executives, with personalized messages that were effective in generating interest and sales.<ref>{{cite web |last1=Bennett |first1=Robert A. |last2=Gilpin |first2=Kenneth N. |title=BUSINESS PEOPLE; Gates Learjet Names Chief Operating Officer |url=https://www.nytimes.com/1985/09/12/business/business-people-gates-learjet-names-chief-operating-officer.html |publisher=[[The New York Times]] |date=12 September 1985}}</ref> |
He played a significant role in the success of [[Cessna|Cessna's]] first business jet by introducing an all-inclusive package, which was a novel concept in the industry at that time. Each purchase of the Citation included a fully equipped aircraft, training for two pilots and two mechanics, and one year of computerized maintenance scheduling. Additionally, Taylor's innovative direct-mail marketing campaigns were tailored to different target groups, such as chief pilots, aviation departments, and top executives, with personalized messages that were effective in generating interest and sales.<ref>{{cite web |last1=Bennett |first1=Robert A. |last2=Gilpin |first2=Kenneth N. |title=BUSINESS PEOPLE; Gates Learjet Names Chief Operating Officer |url=https://www.nytimes.com/1985/09/12/business/business-people-gates-learjet-names-chief-operating-officer.html |publisher=[[The New York Times]] |date=12 September 1985}}</ref> |
||
==Notable work== |
|||
Taylor started working for [[Pan Am|Pan American World Airways]](Pan Am) in 1963, serving as the Vice President of its newly created Business Jets Division. This move by Pan Am was unprecedented in the commercial airline industry and demonstrated their interest in the emerging field of business aviation.<ref>{{cite web |last1=Moll |first1=Nigel |title=Commentary: James B. Taylor III – 1921-2003 |url=https://www.ainonline.com/aviation-news/aviation-international-news/2008-01-10/commentary-james-b-taylor-iii-1921-2003 |publisher=[[Aviation International News]] |language=en}}</ref> The airline decided to offer the French-built [[Dassault Mystère|Dassault Mystere]] 20 in the western hemisphere after carefully comparing it to the North American Sabreliner, the Lockheed JetStar, and the DeHaviland 125 another aviation first.<ref>{{cite web |title=James B. Taylor {{!}} American Battle Monuments Commission |url=https://www.abmc.gov/decedent-search/taylor%3Djames-15 |website=www.abmc.gov |language=en}}</ref> |
|||
In recognition of his achievements at Pan Am, Cessna Aircraft offered Taylor the challenging role of Vice President and General Manager of the Commercial Jet Marketing Division in 1969.<ref>{{cite web |last1=Journal |first1=William M. BulkeleyStaff Reporter of The Wall Street |title=Cessna Resumes Building Its 172, but Price Will Soar |url=https://www.wsj.com/articles/SB838770082231356500 |website=WSJ |publisher=[[The Wall Street Journal]]}}</ref> |
|||
Revision as of 16:33, 8 May 2023
James Blackstone Taylor | |
|---|---|
| Born | 14 December, 1921 New York, NY |
| Died | 17 January, 2003 Bridgeport, CT |
| Nationality | American |
| Other names | Mr. BizJet |
| Occupation | Aviation Marketing Executive |
| Known for | Creating business jet marketing programs for Pan Am, Cessna, and Canadair and rescuing Gates LearJet |
James Blackstone Taylor was an American marketing executive known for revolutionizing the way corporate aircraft were marketed.[1][2]
Early life
Taylor was born on December 14, 1921, in New York. He was the son of James Blackstone Taylor, Jr, and Aileen (Sedgwick) Taylor Lippincott.[3]
Caree
Taylor was appointed as the Vice President of sales for Mallard Air Service at Teterboro Airport in New Jersey in 1946. One of his initial customers was Arthur Godfrey, a well-known radio and television personality.[4]
He played a significant role in the success of Cessna's first business jet by introducing an all-inclusive package, which was a novel concept in the industry at that time. Each purchase of the Citation included a fully equipped aircraft, training for two pilots and two mechanics, and one year of computerized maintenance scheduling. Additionally, Taylor's innovative direct-mail marketing campaigns were tailored to different target groups, such as chief pilots, aviation departments, and top executives, with personalized messages that were effective in generating interest and sales.[5]
Notable work
Taylor started working for Pan American World Airways(Pan Am) in 1963, serving as the Vice President of its newly created Business Jets Division. This move by Pan Am was unprecedented in the commercial airline industry and demonstrated their interest in the emerging field of business aviation.[6] The airline decided to offer the French-built Dassault Mystere 20 in the western hemisphere after carefully comparing it to the North American Sabreliner, the Lockheed JetStar, and the DeHaviland 125 another aviation first.[7]
In recognition of his achievements at Pan Am, Cessna Aircraft offered Taylor the challenging role of Vice President and General Manager of the Commercial Jet Marketing Division in 1969.[8]
- ^ Archives, L. A. Times (26 January 2003). "James B. Taylor III, 81; International Marketer Known as 'Mr. Biz Jet'". Los Angeles Times.
- ^ "James B. Taylor, former president and CEO of Gates Learjet Corp. during the late 1980s died Friday". www.bizjournals.com.
- ^ "James Taylor Obituary (2003) - Fairfield, CT - Connecticut Post". Legacy.com.
- ^ Krebs, Albin (7 March 1976). "Teterboro Cites Godfrey". The New York Times.
- ^ Bennett, Robert A.; Gilpin, Kenneth N. (12 September 1985). "BUSINESS PEOPLE; Gates Learjet Names Chief Operating Officer". The New York Times.
- ^ Moll, Nigel. "Commentary: James B. Taylor III – 1921-2003". Aviation International News.
- ^ "James B. Taylor | American Battle Monuments Commission". www.abmc.gov.
- ^ Journal, William M. BulkeleyStaff Reporter of The Wall Street. "Cessna Resumes Building Its 172, but Price Will Soar". WSJ. The Wall Street Journal.