Draft:Intertrend Communications: Difference between revisions
JigeshPatel (talk | contribs) |
JigeshPatel (talk | contribs) |
||
| Line 30: | Line 30: | ||
In 2011, Julia Huang & Intertrend were featured in [[NPR]]’s coverage on reaching the Asian American market with in language communications.<ref>{{cite web |last1=Ulaby |first1=Neda |title=Corporate America Takes On Multilingual PR |url=https://www.npr.org/2011/05/05/135985502/corporate-america-take-on-multilingual-pr |website=npr.org |publisher=NPR}}</ref> In 2012, Intertrend collaborated with WongFu producitions to produce a web series called Away we Happened, which garnered near 10 million views and high levels of user engagement, highlighting an early success in Asian American focused content marketing.<ref>{{cite web |last1=James |first1=Meg |title=Ad agency InterTrend uses Web to connect with Asians |url=https://www.latimes.com/business/la-xpm-2012-sep-18-la-fi-ct-intertrend-advertising-20120918-story.html |website=LAtimes.com |publisher=Los Angeles Times |access-date=29 January 2024}}</ref> Additionally, for the aforementioned “Away We Happened” content series won a 2013 Bronze Effie.<ref>{{cite web |title=2013 Multicultural Effie.|url=https://www.effie.org/legacycases/by_category/149?page=9 |website=Effie.org |publisher=Effie}}</ref> |
In 2011, Julia Huang & Intertrend were featured in [[NPR]]’s coverage on reaching the Asian American market with in language communications.<ref>{{cite web |last1=Ulaby |first1=Neda |title=Corporate America Takes On Multilingual PR |url=https://www.npr.org/2011/05/05/135985502/corporate-america-take-on-multilingual-pr |website=npr.org |publisher=NPR}}</ref> In 2012, Intertrend collaborated with WongFu producitions to produce a web series called Away we Happened, which garnered near 10 million views and high levels of user engagement, highlighting an early success in Asian American focused content marketing.<ref>{{cite web |last1=James |first1=Meg |title=Ad agency InterTrend uses Web to connect with Asians |url=https://www.latimes.com/business/la-xpm-2012-sep-18-la-fi-ct-intertrend-advertising-20120918-story.html |website=LAtimes.com |publisher=Los Angeles Times |access-date=29 January 2024}}</ref> Additionally, for the aforementioned “Away We Happened” content series won a 2013 Bronze Effie.<ref>{{cite web |title=2013 Multicultural Effie.|url=https://www.effie.org/legacycases/by_category/149?page=9 |website=Effie.org |publisher=Effie}}</ref> |
||
In 2021, Intertrend’s non-profit arm Creative Class led an initiative titled “Couriers of Hope”, an art initiative centered around exchanged artwork between students and professional artists using envelopes as canvas to explore personal experiences around hope. The initiative received over 160 submissions from professional artists & over 400 submissions from students. <ref>{{cite web |last1=Barajas |first1=Julia |title=https://www.latimes.com/entertainment-arts/story/2021-02-22/couriers-of-hope-long-beach-students-mail-pandemic-art |url=https://www.latimes.com/entertainment-arts/story/2021-02-22/couriers-of-hope-long-beach-students-mail-pandemic-art |website=latimes.com |publisher=Los Angeles Times}}</ref>In 2023 Intertrend, alongside [[Saatchi & Saatchi]] and Conill Advertising created a marketing campaign for the multicultural market for the newly redesigned Toyota [[Prius Prime]].<ref>{{cite web |title=Toyota Declares its Time for Fresh Perspective for All New 2023 Prius Prime |url=https://www.lbbonline.com/news/toyota-declares-its-time-for-fresh-perspective-for-all-new-2023-prius-prime |website=lbbonline.com |publisher=LittleBlackBook}}</ref> |
In 2021, Intertrend’s non-profit arm Creative Class led an initiative titled “Couriers of Hope”, an art initiative centered around exchanged artwork between students and professional artists using envelopes as canvas to explore personal experiences around hope. The initiative received over 160 submissions from professional artists & over 400 submissions from students. <ref>{{cite web |last1=Barajas |first1=Julia |title=https://www.latimes.com/entertainment-arts/story/2021-02-22/couriers-of-hope-long-beach-students-mail-pandemic-art |url=https://www.latimes.com/entertainment-arts/story/2021-02-22/couriers-of-hope-long-beach-students-mail-pandemic-art |website=latimes.com |publisher=Los Angeles Times}}</ref> In 2023 Intertrend, alongside [[Saatchi & Saatchi]] and Conill Advertising created a marketing campaign for the multicultural market for the newly redesigned Toyota [[Prius Prime]].<ref>{{cite web |title=Toyota Declares its Time for Fresh Perspective for All New 2023 Prius Prime |url=https://www.lbbonline.com/news/toyota-declares-its-time-for-fresh-perspective-for-all-new-2023-prius-prime |website=lbbonline.com |publisher=LittleBlackBook}}</ref> |
||
== References == |
== References == |
||
Revision as of 19:50, 29 January 2024
Submission declined on 2 January 2024 by DoubleGrazing (talk).
Where to get help
How to improve a draft
You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Editor resources
This draft has not been edited in over six months and qualifies to be deleted per CSD G13. Declined by DoubleGrazing 10 months ago. Last edited by JigeshPatel 9 months ago. Reviewer: Inform author.
|  |
| Submission declined on 2 January 2024 by DoubleGrazing (talk). This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by DoubleGrazing 10 months ago.
| |
Comment: You've fixed one failed source. I can't access it as it's behind a paywall, but however good it may be, a single source won't make much difference. Per WP:NCORP, we need to see significant coverage of this business in multiple independent and reliable secondary sources. DoubleGrazing (talk) 21:45, 2 January 2024 (UTC)
| Industry | Marketing, Advertising |
|---|---|
| Founded | 1991 in Long Beach, California |
| Headquarters | Long Beach, California |
| Website | Official Website |
Introduction
Intertrend Communications is a Long Beach, California based advertising and marketing communications agency.[1] Beyond its Long Beach location, it has a regional office in Plano, Texas. The agency provides creative, media, brand planning, direct-marketing, interactive, design, and public relations services.
History
Intertrend Communications was founded in 1991 by Julia Huang, citing a desire to create marketing communications directly targeted towards the growing Asain American demographic.[2] In 2004 Intertrend was part of Toyota’s brand tagline shift, covering the Hispanic and Asian American markets.[3] By 2006 Intertrend entered the top 5 multicultural agencies in terms of revenue from marketing to Asian Americans.[4] In 2007, Intertrend work with AT&T was cited in AdAge’s “Top 10 Marketers In The U.S. Asian Market” list, where AT&T was listed as number 1.[5][failed verification] In 2008, Intertrend won an award in the Asian-American category in at Association of National Advertisers (ANA) Multicultural Excellence Awards for its work with State Farm.[6]
In 2011, Julia Huang & Intertrend were featured in NPR’s coverage on reaching the Asian American market with in language communications.[7] In 2012, Intertrend collaborated with WongFu producitions to produce a web series called Away we Happened, which garnered near 10 million views and high levels of user engagement, highlighting an early success in Asian American focused content marketing.[8] Additionally, for the aforementioned “Away We Happened” content series won a 2013 Bronze Effie.[9]
In 2021, Intertrend’s non-profit arm Creative Class led an initiative titled “Couriers of Hope”, an art initiative centered around exchanged artwork between students and professional artists using envelopes as canvas to explore personal experiences around hope. The initiative received over 160 submissions from professional artists & over 400 submissions from students. [10] In 2023 Intertrend, alongside Saatchi & Saatchi and Conill Advertising created a marketing campaign for the multicultural market for the newly redesigned Toyota Prius Prime.[11]
References
- ^ "Intertrend Long Beach Commerce Page". Retrieved 29 January 2024.
- ^ "interTREND Communications CEO Julia Huang". youtube.com. AnaheimU. Retrieved 2 January 2024.
- ^ Halliday, Jean. "TOYOTA UNVEILS NEW TAGLINE". adage.com. AdAge. Retrieved 2 January 2024.
- ^ "2006 Fact Pack" (PDF). AdAge.com. AdAge.
- ^ "Top 10 Marketers in the U.S. Asian Market". AdAge.com. AdAge. Retrieved 2 January 2024.
- ^ Wentz, Laurel. "McDonald's Snags Multicultural Award at ANA Conference". AdAge.com. AdAge. Retrieved 2 January 2024.
- ^ Ulaby, Neda. "Corporate America Takes On Multilingual PR". npr.org. NPR.
- ^ James, Meg. "Ad agency InterTrend uses Web to connect with Asians". LAtimes.com. Los Angeles Times. Retrieved 29 January 2024.
- ^ "2013 Multicultural Effie". Effie.org. Effie.
- ^ Barajas, Julia. "https://www.latimes.com/entertainment-arts/story/2021-02-22/couriers-of-hope-long-beach-students-mail-pandemic-art". latimes.com. Los Angeles Times.
{{cite web}}: External link in|title= - ^ "Toyota Declares its Time for Fresh Perspective for All New 2023 Prius Prime". lbbonline.com. LittleBlackBook.
- in-depth (not just brief mentions about the subject or routine announcements)
- reliable
- secondary
- strictly independent of the subject
Make sure you add references that meet all four of these criteria before resubmitting. Learn about mistakes to avoid when addressing this issue. If no additional references exist, the subject is not suitable for Wikipedia.