MyDeal: Difference between revisions
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{{AFC submission|r||u=Crib-nz|ns=118|reviewer=Shewasafairy|reviewts=20240406111917|ts=20240405104346}} <!-- Do not remove this line! --> |
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{{Short description|e-commerce marketplace in Australia}} |
{{Short description|e-commerce marketplace in Australia}} |
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{{Draft topics|internet-culture|software|oceania|business-and-economics|politics-and-government|technology}} |
{{Draft topics|internet-culture|software|oceania|business-and-economics|politics-and-government|technology}} |
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{{AfC topic|other}} |
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{{AfC submission|||ts=20240405104346|u=Crib-nz|ns=118}} |
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'''MyDeal''' Australia is an e-commerce platform operating as an [[online marketplace]]. In September 2022,<ref>{{Cite web|url=https://www.afr.com/companies/retail/woolworths-snaps-up-mydeal-com-au-in-243m-deal-20220520-p5an0k|title=Woolworths defends $243m offer for MyDeal|date=May 20, 2022|website=Australian Financial Review}}</ref> it was acquired by [[Woolworths_Group_(Australia)|Woolworths Group]]<ref> https://www.news.com.au/finance/business/retail/woolworths-offers-to-buy-mydeal-for-243m/news-story/6585623bf0ee81391b9c8da01ceaa24a</ref> , a major retail company in Australia. |
'''MyDeal''' Australia is an e-commerce platform operating as an [[online marketplace]]. In September 2022,<ref>{{Cite web|url=https://www.afr.com/companies/retail/woolworths-snaps-up-mydeal-com-au-in-243m-deal-20220520-p5an0k|title=Woolworths defends $243m offer for MyDeal|date=May 20, 2022|website=Australian Financial Review}}</ref> it was acquired by [[Woolworths_Group_(Australia)|Woolworths Group]]<ref> https://www.news.com.au/finance/business/retail/woolworths-offers-to-buy-mydeal-for-243m/news-story/6585623bf0ee81391b9c8da01ceaa24a</ref> , a major retail company in Australia. |
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Revision as of 11:19, 6 April 2024
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MyDeal Australia is an e-commerce platform operating as an online marketplace. In September 2022,[1] it was acquired by Woolworths Group[2] , a major retail company in Australia.
Sean Senvirtne, an Australian entrepreneur, founded MyDeal and also currently serving as its CEO.[3] Between 2007 and 2011, while working on advertising packages, Senvirtne conceptualized the idea for MyDeal, leading to its establishment.[4][5]
Rebranding
In 2021, MyDeal expanded[6][7] its executive team by appointing Ryan Gracie as its first Chief Marketing Officer (CMO).[8] Prior to joining MyDeal, Gracie was part of Catch.com.au. This appointment preceded MyDeal's comprehensive rebranding initiative.[9]
Controversies and Challenges
In October 2022, MyDeal experienced a significant data breach, where personal information of approximately 2.2 million customers was exposed.[10] The breach included names, email addresses, and phone numbers. Woolworths Group promptly responded, apologizing for the incident and taking immediate steps to secure the compromised data and prevent future breaches.[11] The event raised concerns about data security practices within e-commerce platforms and led to discussions on enhancing consumer data protection measures.
References
- ^ "Woolworths defends $243m offer for MyDeal". Australian Financial Review. May 20, 2022.
- ^ https://www.news.com.au/finance/business/retail/woolworths-offers-to-buy-mydeal-for-243m/news-story/6585623bf0ee81391b9c8da01ceaa24a
- ^ White, Kye (December 7, 2021). "How MyDeal grew its sales 10x in only five years". SmartCompany.
- ^ Powell, Dominic (August 16, 2016). "How MyDeal founder Sean Senvirtne bootstrapped his way to build a $30 million online retail business". SmartCompany.
- ^ Waters, Cara (October 19, 2020). "MyDeal joins the e-commerce IPO bandwagon". The Sydney Morning Herald.
- ^ "MyDeal ponders IPO after 'maturing' and making a profit". Australian Financial Review. August 26, 2019.
- ^ Moore, Bronte (October 16, 2020). "MyDeal.com.au seeks $40m IPO as Aussie tech boom rolls on".
- ^ Macdonald, Anna (May 24, 2021). "MyDeal appoints its first chief marketing officer from Catch.com.au". Mumbrella.
- ^ Macdonald, Anna (August 18, 2021). "MyDeal launches new brand identity with a smiling 'y'". Mumbrella.
- ^ Press, Australian Associated (October 15, 2022). "Woolworths says 2.2 million MyDeal customers' details exposed in data breach". The Guardian.
- ^ "Woolworths CEO apologises for MyDeal data breach". Australian Financial Review. October 26, 2022.