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==Biography==
==Biography==
Sherman was born in Montreal to Jewish parents from Lithuania.<ref name="ColWeek" >{{cite web |title=Makers |url=https://www.collectorsweekly.com/costume-jewelry/sherman |website=www.collectorsweekly.com |publisher=Collectors Weekly |access-date=7 July 2024}}</ref> He joined the [[Royal Canadian Air Force]] as a navigator<ref name="delany" /> during the [[Second World War]] and after he was demobbed, he worked in insurance and jewellery sales.<ref name="CanMod" /> In February 1949,<ref>{{cite web |title=History |url=https://gshermanjewels.com/pages/the-history |website=gshermanjewels.com |publisher=Sherman |access-date=7 July 2024}}</ref> he began Sherman & Company Ltd. in Montreal with a Ukrainian employee named Dmytro ("Jimmy")<ref name="delany" /> Kurica, an outstanding craftsman and jewellery maker.<ref name="CanMod" /> Sherman oversaw every detail of design, manufacturing and marketing. The result was quality costume jewellery which set the standard in Canada.<ref name="delany" />
Sherman was born in Montreal to Jewish parents from Lithuania.<ref name="ColWeek" >{{cite web |title=Makers |url=https://www.collectorsweekly.com/costume-jewelry/sherman |website=www.collectorsweekly.com |publisher=Collectors Weekly |access-date=7 July 2024}}</ref> He joined the [[Royal Canadian Air Force]] as a navigator<ref name="delany" /> during the [[Second World War]] and after he was demobbed, he worked in insurance and jewellery sales.<ref name="CanMod" /> In February 1949,<ref>{{cite web |title=History |url=https://gshermanjewels.com/pages/the-history |website=gshermanjewels.com |publisher=Sherman grandson|access-date=7 July 2024}}</ref> he began Sherman & Company Ltd. in Montreal with a Ukrainian employee named Dmytro ("Jimmy")<ref name="delany" /> Kurica, an outstanding craftsman and jewellery maker.<ref name="CanMod" /> Sherman oversaw every detail of design, manufacturing and marketing. The result was quality costume jewellery which set the standard in Canada.<ref name="delany" />


Sherman made his business part of the growing market for costume jewellery, but used top quality Swarovski crystals in contrast to most other jewellery makers. By the 1950s, Sherman had established himself as Canada’s foremost costume jeweler, and his work was starting to appear on runways in Paris and New York.<ref name="ColWeek" /> In 1956, [[Dior]] asked him for a new crystal inspired by the northern-lights and the company responded with Aurora Borealis, a multicoloured coating over simulated crystals for the holiday season.
Sherman made his business part of the growing market for costume jewellery, but used top quality Swarovski crystals in contrast to most other jewellery makers. By the 1950s, Sherman had established himself as Canada’s foremost costume jeweler, and his work was starting to appear on runways in Paris and New York.<ref name="ColWeek" /> In 1956, [[Dior]] asked him for a new crystal inspired by the northern-lights and the company responded with Aurora Borealis, a multicoloured coating over simulated crystals for the holiday season.

Revision as of 17:44, 7 July 2024

Gustave Sherman
Born1910 (1910)
Montreal, Quebec
Died1984
Known forParis couturier

Guatave Sherman ("Gus") (1910 – 1984) was a Paris couturier who started Sherman & Company Ltd, a costume jewellery business (1949-1980). In time, his jewellery was sold across Canada and the United States.[1] "Sherman is the most recognized and collectible costume jewelry in Canada," wrote a long-time collector.[2]

Biography

Sherman was born in Montreal to Jewish parents from Lithuania.[3] He joined the Royal Canadian Air Force as a navigator[2] during the Second World War and after he was demobbed, he worked in insurance and jewellery sales.[1] In February 1949,[4] he began Sherman & Company Ltd. in Montreal with a Ukrainian employee named Dmytro ("Jimmy")[2] Kurica, an outstanding craftsman and jewellery maker.[1] Sherman oversaw every detail of design, manufacturing and marketing. The result was quality costume jewellery which set the standard in Canada.[2]

Sherman made his business part of the growing market for costume jewellery, but used top quality Swarovski crystals in contrast to most other jewellery makers. By the 1950s, Sherman had established himself as Canada’s foremost costume jeweler, and his work was starting to appear on runways in Paris and New York.[3] In 1956, Dior asked him for a new crystal inspired by the northern-lights and the company responded with Aurora Borealis, a multicoloured coating over simulated crystals for the holiday season.

Sherman never compromised quality and his company sold jewellery which was in large department stores, high end boutiques and also in smaller stores. It is praised today for its artistic use of colour, sense of movement, three dimensional effect and the resulting sophistication and elegance.[2] It is signed in different ways but always Sherman.[5]

References

  1. ^ a b c Palmer, Alexandra (2022). Canadian Modern. Toronto: Royal Ontario Museum. p. 88. ISBN 978-0-88854-5329. Retrieved 6 July 2024.
  2. ^ a b c d e Delany, Terry (2000). "article: Jewelry by G.Sherman & Company LTD". Vintage Fashion & Costume Jewelry Magazine (2). Retrieved 7 July 2024.
  3. ^ a b "Makers". www.collectorsweekly.com. Collectors Weekly. Retrieved 7 July 2024.
  4. ^ "History". gshermanjewels.com. Sherman grandson. Retrieved 7 July 2024.
  5. ^ "Makers". vintagecostumejewelryblog.blogspot.com. Retrieved 7 July 2024.

Further reading