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m moved KZPT to KQTH: Radio station changed it name/format.
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Revision as of 01:41, 21 April 2007

KQTH
Broadcast areaTucson, Arizona
Frequency104.1 MHz
BrandingThe Truth
Programming
FormatNews/Talk
Ownership
OwnerJournal Broadcast Group
Technical information
ClassA
ERP3000 watts
Links
Websitehttp://www.1041thetruth.com/

KQTH is a news/talk station serving Tucson, Arizona. It is owned by Journal and broadcasts at 104.1 MHz with an ERP of 3 kW. The station plays syndicated talk shows, along with local and syndicated news, all from ABC. The station uses the branding "The Truth". [1]

History

Throughout most of its time, it ran under the name "1041 The Point" and played a lot more '80s than most adult contemporary stations. The station was doing well and getting good ratings up and did a good job separating itself from KMXZ-FM's audience until about 2004. This was sort of a "blooming" time for stations flipping to adult contemporary formats. KWMT-FM did so in 2003 and KSZR did so in November 2004 which really weakened The Point's audience. Some people that used to listen to KZPT moved to KWMT-FM's "The Mountain" or KSZR's "BOB FM". By 2005 their ratings were suffering so badly that there were various rumors of format changes. Some rumors said KZPT would flip to an hurban format and others said they were flipping to a country format.

File:1041thepoint.JPG
KZPT "The Point" logo before its change to Z 1041
The KZPT logo and branding from January 2006 to April 2007.

Then in 2006 KZPT changed their branding to "Z104.1". Their playlist is still a majority of what "The Point" used to play, only taking out the '80s music and adding more alternative rock with the slogan "Modern Hit Music".

On April 10, 2007, the station had switched to "The Truth", a news/conservative talk format, featuring news from ABC and KGUN, a local ABC television affiliate also owned by Journal Broadcast Group. The station carries syndicated programming, including Laura Ingraham, Neal Boortz, Bill O'Reilly, and Jerry Doyle, and has a local morning show. On April 17, 2007 KZPT changed their call letters to KQTH.

See also