Fathead (brand): Difference between revisions
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foundation = [[2006]]| |
foundation = [[2006]]| |
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location = [[Livonia, MI]], the [[United States]]| |
location = [[Livonia, MI]], the [[United States]]| |
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key_people = [[Dan Gilbert]] |
key_people = [[Dan Gilbert]]| |
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industry = [[Printing]]| |
industry = [[Printing]]| |
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products = [[Wall Graphics]]| |
products = [[Wall Graphics]]| |
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Revision as of 03:02, 9 June 2007
| File:Fathead black bg.jpg | |
| Company type | Private |
|---|---|
| Industry | Printing |
| Founded | 2006 |
| Headquarters | Livonia, MI, the United States |
Key people | Dan Gilbert |
| Products | Wall Graphics |
| Website | www.fathead.com |
Fathead is a brand name of oversized wall graphics manufactured by Fathead LLC and owned by Dan Gilbert, who also owns [Quicken Loans]]. Currently, Fathead's product offerings include images of NBA, NFL, MLB, NCAA, NHL, Star Wars, and NASCAR athletes including Kyle Petty, LeBron James, and Kevin Harvick, which can be used to decorate flat surfaces such as walls. The vary in size, but can be as large as 9 feet tall and 4 feet wide.
The precision die-cut, vinyl wall graphics feature a high-resolution image printed on thick high-grade vinyl with a low-tack adhesive that adheres to almost any wall, such as an office, den, dorm or bedroom. They can be moved from place to place with no loss of adhesion or damage to the wall. The Fathead has a 3-D look and appears as if the image is bursting off the wall, such as Kurt Busch's #2 car taking the turn, LeBron James driving to the hoop or Jerome Bettis charging across the goal line.
In addition to Petty and Harvick, Fathead's commercials have also featured NFL players Torry Holt, Chad Johnson, and Ben Roethlisberger.
Fathead advertises extensively on NFL broadcasts and ESPNEWS.
Fathead's slogans are "Fathead is too big and real for stores!" and "Go big, go real big!"
External links
- Fathead.com - Official site
- QuickenLoans.com - Quicken Loans, partner of FATHEAD
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