Hovis: Difference between revisions
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The Hovis part of the business still specialises in high wheatgerm wholemeal flour, the bread being baked independently. |
The Hovis part of the business still specialises in high wheatgerm wholemeal flour, the bread being baked independently. |
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In [[1973]], Hovis became lodged in the public imagination through an evocative television advertisement, "Boy on Bike" (a.k.a. "Boy on the Bike" and "Bike Ride"), directed by [[Ridley Scott]] |
In [[1973]], Hovis became lodged in the public imagination through an evocative television advertisement, "Boy on Bike" (a.k.a. "Boy on the Bike" and "Bike Ride"), directed by [[Ridley Scott]] though [[Collett Dickenson Pearce|Collett Dickenson Pearce & Partners]] and featuring the slow movement of [[Antonín Dvořák]]'s [[Symphony No. 9 (Dvořák)|Symphony No. 9]] rearranged for [[brass instrument|brass]]. The ad was filmed on [[Gold Hill, Shaftesbury|Gold Hill]] in [[Shaftesbury]], [[Dorset]]. This advertisement was repeated on British television for a 10-day run in May 2006 to commemorate the firm's 120th anniversary. The boy on the bike, Carl Barlow, then aged 13 became a firefighter in [[East Ham]] in 1979.<ref>Ciar Byrne: [http://findarticles.com/p/articles/mi_qn4158/is_20060502/ai_n16214536 Ridley Scott's Hovis advert is voted all-time favourite] In: [[The Independent]], 2 May 2006. The ad is up [http://www.hovisbakery.co.uk/about-hovis/boy-on-the-bike-commercial.htm here] and [http://mediacloud.libsyn.com/carltonreid/HovisBikeAd1973.mp4 here].</ref> |
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==References== |
==References== |
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Revision as of 14:36, 17 September 2007
- This article treats about brand of flour and bread. For the fictional character from Catscratch, see Hovis (Catscratch)
Hovis is a UK brand of flour and bread, now owned by Premier Foods.
The word "Hovis" was invented by London student Herbert Grimes in a national competition set by S. Fitton & Sons Ltd to find a trading name for their bread, which used a patent flour that was rich in wheat germ. Grimes coined the word from the Latin phrase hominis vis – "the strength of man".
The Hovis process was patented on 6 October 1887 by Richard "Stoney" Smith (1836-1900), and S. Fitton & Sons Ltd developed the brand, milling the flour and selling it along with Hovis branded baking tins to other bakers. They became Hovis Limited in 1918.
After a succession of mergers, Hovis eventually became part of Rank Hovis McDougall in 1962, now the quoted food conglomerate RHM, which also owns the Mother's Pride and Nimble bread brands. The bread making division has been known as British Bakeries since 1955.
The Hovis part of the business still specialises in high wheatgerm wholemeal flour, the bread being baked independently.
In 1973, Hovis became lodged in the public imagination through an evocative television advertisement, "Boy on Bike" (a.k.a. "Boy on the Bike" and "Bike Ride"), directed by Ridley Scott though Collett Dickenson Pearce & Partners and featuring the slow movement of Antonín Dvořák's Symphony No. 9 rearranged for brass. The ad was filmed on Gold Hill in Shaftesbury, Dorset. This advertisement was repeated on British television for a 10-day run in May 2006 to commemorate the firm's 120th anniversary. The boy on the bike, Carl Barlow, then aged 13 became a firefighter in East Ham in 1979.[1]
References
- ^ Ciar Byrne: Ridley Scott's Hovis advert is voted all-time favourite In: The Independent, 2 May 2006. The ad is up here and here.