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Gary Flax was born in South Africa having grandparents that originated from Russia (Lithuania), Poland and United Kingdom.
Gary Flax is a South African businessman and inventor, who is best known for his innovation and invention of the Little Luxury mini water cooler.


His father was one of the first in South Africa to do mass production of Jewelry, developing innovative technology, which is still been used to this day. Gary Flax is a self-made entrepreneur who qualified as a dental technician, who focused on maxilla facial reconstruction prophesies.
Gary Flax was born in South Africa having grandparents that originated from USSR (Lithuania), Poland and United Kingdom.


He believes in democracy and encourages business that is environmentally friendly - manufacturing products that will reduce help reduce harmful emissions or/and are recyclable. His companies comply with International standards and human rights codes of working practices.
His father (Cecil Flax) was one of the first in South Africa to do mass production of jewelry and developing innovative technology, which is still being used to this day. Gary Flax is a self-made entrepreneur and a qualified dental technologist, specialised on maxilla facial reconstruction prophesies.


Flax is known for his innovation and invention of the first "true" mini water cooler that "really "works, and dispenses cold water (6-7'C) of a reasonable volume. His company " Little Luxury holds patents in Europe, USA, South Africa and China. The trademarks are registered in over 100 countries. His company has spent money on research and development, slowly entering the international markets with a vision and dedicated mission to grow into a leading company and brand worldwide, having started with limited finances (in 1988 ) and set up a manufacturing plant producing badges and corporate gifts. This company is still in operation and specializes in the mass production of pin badges.
Starting with limited finances he set up a small manufacturing plant making badges and corporate gifts. This company is still in operation and specializes in mass production of pin badges supplying Africa and surrounding islands.


Known for his innovation and invention of the first "true" mini water cooler, dispenses cold water (6C) of reasonable volume. His company " Little Luxury', www.littleluxury.com holds patents in Europe, USA, South Africa and China. The trademarks are registered in over 100 countries. His company has research and development centres in South Africa and the USA.
One of his companies holds the licensing for Jeep products, taking this brand to the top three in South Africa, in only two years and winning numerous trade show awards


One of his companies holds the licensing for Jeep juvenile goods, this company designs and develops goods for factories that make for the EU and USA markets. In only two years www.jeepbaby.co.za is now the top baby brands in Africa winning numerous trade show and retail awards.
Flax encourages environmentally friendly business, thus his companies manufacture products that will reduce harmful emissions or/and are recyclable and are energiny saving, furthermore his companies comply to the international factory standards of WTO and the human rights codes of working practices.


His company has gone on to develop and manufacture products for Nestle, Jeep, BMW and other large corporations. Gary Flax owns his own prototype, tooling and developing plant Prototypepro.
Gary Flax owns his own prototype, tooling and developing plant www.prototypepro.com. The design centre develops and manufactures products for Nestle, Jeep, BMW,Mercedes Benz, Zodiac (France) and other large corporations. .


His companies have won International marketing awards such as the Gold New York Advertsing award and the converted Nestle Innovative Award. Flax has received commendation by some of the leaders of the largest retailer chains in South Africa.
His companies have won International marketing awards and the converted Nestle Innovative Award. Flax has received commendation by some of the leaders of the largest retailer chains in South Africa and abroad.


Gary Flax also supports numerous charities that look after the upliftment, care and shelter of and women in particular children.
Gary Flax supports numerous charities that look after the upliftment, care and shelter of children and women.

Revision as of 08:19, 18 September 2007

Gary Flax was born in South Africa having grandparents that originated from Russia (Lithuania), Poland and United Kingdom.

His father was one of the first in South Africa to do mass production of Jewelry, developing innovative technology, which is still been used to this day. Gary Flax is a self-made entrepreneur who qualified as a dental technician, who focused on maxilla facial reconstruction prophesies.

He believes in democracy and encourages business that is environmentally friendly - manufacturing products that will reduce help reduce harmful emissions or/and are recyclable. His companies comply with International standards and human rights codes of working practices.

Starting with limited finances he set up a small manufacturing plant making badges and corporate gifts. This company is still in operation and specializes in mass production of pin badges supplying Africa and surrounding islands.

Known for his innovation and invention of the first "true" mini water cooler, dispenses cold water (6C) of reasonable volume. His company " Little Luxury', www.littleluxury.com holds patents in Europe, USA, South Africa and China. The trademarks are registered in over 100 countries. His company has research and development centres in South Africa and the USA.

One of his companies holds the licensing for Jeep juvenile goods, this company designs and develops goods for factories that make for the EU and USA markets. In only two years www.jeepbaby.co.za is now the top baby brands in Africa winning numerous trade show and retail awards.

Gary Flax owns his own prototype, tooling and developing plant www.prototypepro.com. The design centre develops and manufactures products for Nestle, Jeep, BMW,Mercedes Benz, Zodiac (France) and other large corporations. .

His companies have won International marketing awards and the converted Nestle Innovative Award. Flax has received commendation by some of the leaders of the largest retailer chains in South Africa and abroad.

Gary Flax supports numerous charities that look after the upliftment, care and shelter of children and women.