MyTV (British and Irish TV channel)

My Channel

Ownership
Owner	ETV / AIM

My Channel is a British television channel which launched on 28 February 2006, as Eat Cinema. As Eat Cinema, it was originally targeted at mainstream cinema audiences. It broadcast 24 hours a day, seven days a week and featured film news, listings, sneak previews and competitions. One of its aims was to encourage more people to go to the cinema to watch films.

The channel is a joint venture between multi-platform digital television company Enteraction TV (ETV) and trade body All Industry Marketing for Cinema (AIM).

The channel's presenters included Anthony Crank, Emma Griffiths, Emily Booth, Matt Brown, James King and Mohini Sule.

On 3 January 2007, the channel changed its name from Eat Cinema to My Channel. During the months prior to this date, the channel had reduced its cinema related content. Up untill 27 November 2007 the schedule consisted of three old 'L!VE TV' programmes, Lie Detector, The Why Files and Indecent Proposals. These programmes were repeated daily, with no avdertisment breaks and no on-screen channel logo was ever used. After this date more content has been added to the line-up and an on-screen channel logo is now present.

My Channel is available on Sky Digital channel 176. Previously it was available on channel 199, which, from September 13 2007 at 21:00 played host to AnimeCentral.

Recently My Channel was acquired by UCKG.

Programmes

Former Eat Cinema Programmes

• Just the Ticket
• UK Top Ten
• Now Showing Extra
• The Buzz
• First Night Bites
• Spotlight
• Box Office America
• Close Up
• Hollywood Shootout (Sunday Morning Shootout in the US)

Current Programmes

• Don't Just Sit There...
• Fashion
• Indecent Proposals
• Lie Detector
• Real Answers
• Sort Me Out
• The Why Files

External links

• Eat Cinema website
• Guardian article on 'Eat Cinema'
• ETV website
• Eat Cinema promo