Philips Design

File:Paste tense Future Sense Philips Design Book 2005.jpg

’past tense, future sense’, new book commemorating 80 years of design in Philips

Philips Design is a global design agency. Headquartered in Eindhoven, The Netherlands, the agency also has offices in Amsterdam, New York, Paris, London, Vienna, Seattle, Andover, Atlanta, Pune, Hong Kong, and Singapore. The agency offers a wide range of design services, from product design, packaging design, identity design, environment design and interface and interaction design to (and increasingly) design of the total user experience, innovation design and expertise in understanding people, cultures and societies.

In 1998, Philips Design became an independent unit within the Philips Group, able to provide design services to all business divisions of Philips, as well to selected external clients. The company employs around 550 professionals from a wide range of disciplines. More than 40% of employees are women, and the average age of an employee is 28 years.

History

The agency's history can be traced back to the mid-1920's, when Louis Kalff established the Advertising Section of Philips, under the patronage of Anton Philips, one of the company's founders. In the 1960's, Philips Board of Management established the Industrial Design Bureau, headed by Rein Veersema. In 1969, the competence center was renamed the Concern Industrial Design Centre (CIDC), led by Norwegian Knut Yran. In 1980, Robert Blaich was appointed as the new Director of CIDC. In 1991, he was succeeded by Stefano Marzano, current CEO and Chief Creative Director of Philips Design.

Design Legends

Over more than 80 years of its history, Philips Design's team has designed a number of now legendary products in the area of Consumer Electronics, Domestic Appliances, Medical Systems, Lighting and Corporate identity.

Among the best-known designs are

• 1938 Philips Chapel radio
• 1959 Philishave shaver
• 1963 Compact cassette
• 1966 Philips Brandname and Logo (‘Philips’ Shield’)
• 1982 Roller radio
• 1996 Billy Blender
• 1998 Coolskin shaver

Current Project Portfolio

Philips Design offers a wide range of design solutions to both Philips and external clients. Among the most noticeable design achievements of the recent years are:

• Libra , Moile X-Ray Machine (2001)
• Metal ‘Cuby’, Kettle (2003)
• Wearable Key, Digital Camera (2003)
• City Line, Vacuum cleaner (2004)
• Ambilight, Flat TV (2004)
• Ambient Hospital (2004)

Philips Design also produced a range of design solutions in collaboration with such companies as Renault, Leolux, Alessi, Nike, Olivetti, Cappellini and Securitas, among many others.

Visionary Design Projects

Since the 1990's, Philips Design has conducted a range of visionary projects, exploring future landscapes of interaction between people and new technologies. Ideas and design concepts created during these exploratory projects inspired manufacturers, researchers and designers, as well as generating feedback from the general public.

Philips Design’s own research efforts are focused on cutting-edge domains, such as Ambient Intelligence, Wearable Electronics, Experience Design, Open Tools and Connected Planet. Initiatives include:

• Vision of the Future (1995)
• LiMe – Living Memory (1997)
• Pogo (2000)
• Delphi – Exploration into Possible Futures (2001)
• MIME – Multiple Intimate Media Environments (2002)

Design Awards

Philips Design's innovative designs are consistently awarded and recognized by the industry as outstanding. Among the most recent awards are:

• iF Awards (2005)
• Good Design Awards (2005)
• I.D. Magazine Annual Design Review (2005)
• Dutch Design Prize (2005)

External links

• Philips Design website
• Philips Design’s award archive