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All By Students (ABS) Notebooks is a college marketing company that partners with universities across the United States to spearhead a free school supplies initiative for students.<br />
All By Students (ABS) Notebooks is a college marketing company that partners with universities across the United States to spearhead a free school supplies initiative for students.<br />


Their flagship product, a free multi-subject notebook, is given to university students at the start of every semester. Full-page advertisements act as subject dividers that offer further discounts, thus subsidizing the notebooks for students. As of Fall 2008, the following brands have participated: 3M, AT&T, CDW, STA Travel, Discover Card, Ford, GEICO, General Mills, ice.com, Idearc, Monster, My Rich Uncle, P & G, Palm, Real Networks, Saturn, Sears, NBA, Unilever, Vault.com, Volvo, Warner Bros, and Wrigley.
Their flagship product, a free multi-subject notebook, is given to university students at the start of every semester. Full-page advertisements act as subject dividers that offer further discounts, thus subsidizing the notebooks for students. As of January 2009, the following brands have participated: 3M, AT&T, Blackberry, CDW, Dell, Dr. Pepper, STA Travel, Discover Card, Ford, GEICO, General Mills, ice.com, Idearc, Kraft, Monster, My Rich Uncle, P & G, Palm, Real Networks, Saturn, Sears, STA Travel, NBA, Unilever, Vault.com, Volvo, Warner Bros, Western Union, Wrigley, and Yahoo.


The notebooks are designed to reflect the brand of the school distributing by adopting their colors and logo. The first eight pages include college-specific information such as campus maps, important telephone numbers, and academic calendars.
The notebooks are designed to reflect the brand of the school distributing by adopting their colors and logo. The first eight pages include college-specific information such as campus maps, important telephone numbers, and academic calendars.
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==Notebook Distribution==
==Notebook Distribution==
At the launch of the program in January 2007, 10,000 students received notebooks at Northwestern University. In fall 2008, ABS distributed notebooks at 65 campuses to 700,000 students. Campuses included Harvard, MIT, Penn State, University of Pennsylvania, Arizona State, California State University Long Beach, Clemson, North Carolina State University, and the University of Arkansas. In January 2009, 1 million students are to receive the notebooks on 100 campuses. <ref>http://www.ypulse.com/ypulse-sponsored-post-brands-help-students-take-note/</ref>[http://www.ypulse.com/ypulse-sponsored-post-brands-help-students-take-note/]
At the launch of the program in January 2007, 10,000 students received notebooks at Northwestern University. In fall 2008, ABS distributed notebooks at 65 campuses to 700,000 students. Campuses included Harvard, MIT, Penn State, University of Pennsylvania, Arizona State, California State University Long Beach, Clemson, North Carolina State University, and the University of Arkansas. In January 2009, over 1 million students received the notebooks on 100 campuses. <ref>http://www.ypulse.com/ypulse-sponsored-post-brands-help-students-take-note/</ref>[http://www.ypulse.com/ypulse-sponsored-post-brands-help-students-take-note/]


==Press==
==Press==
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Business Press:
Business Press:


* Sustainability: The Journal of Record <ref name="The Journal of Record">http://www.liebertonline.com/doi/abs/10.1089/SUS.2008.9919</ref>
* Post Advertising: Rock Solid ABS<ref name="Post Advertising">http://www.postadvertising.com/post/2008/10/8/Rock-Solid-ABS.aspx</ref>
* Post Advertising: Rock Solid ABS<ref name="Post Advertising">http://www.postadvertising.com/post/2008/10/8/Rock-Solid-ABS.aspx</ref>
* Post Advertising: Rock Solid ABS<ref name="Post Advertising">http://www.postadvertising.com/post/2008/10/8/Rock-Solid-ABS.aspx</ref>
* Brandweek: The Latest Marketing Vehicle: School Supplies<ref name"Brandweek">http://www.brandweek.com/bw/content_display/news-and-features/retail-restaurants/e3i1e78793628949bf017c0487b2ab8101b The Latest Marketing Vehicle: School Supplies</ref>
* Brandweek: The Latest Marketing Vehicle: School Supplies<ref name"Brandweek">http://www.brandweek.com/bw/content_display/news-and-features/retail-restaurants/e3i1e78793628949bf017c0487b2ab8101b The Latest Marketing Vehicle: School Supplies</ref>
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==allbystudents.com==
==allbystudents.com==
In August 2008, ABS launched a student-focused website[ http://www.allbystudents.com]. The site - an “unofficial guide to campus life” - is a Q & A forum for students to communicate with their peers by asking and answering questions. The site gives students the ability to interact with both students from their own school and students from other schools in the ABS network.
In August 2008, ABS launched a student-focused website[ http://www.allbystudents.com]. The site - an “unofficial guide to campus life” - is a forum for students to communicate with their peers by sharing knowledge about trends, discounts, services, and events. The site gives students the ability to interact with both students from their own school and students nationwide. ABS launched a revamped version of the site on January 5th, 2009.


==References==
==References==

Revision as of 19:44, 8 January 2009

ABS Notebooks, Inc.
Company typePrivate company
IndustryMedia
Founded2006
HeadquartersChicago, Illinois, USA
ProductsABS Notebooks
allbystudents.com
Websitewww.absnotebooks.com

All By Students All By Students (ABS) Notebooks is a college marketing company that partners with universities across the United States to spearhead a free school supplies initiative for students.

Their flagship product, a free multi-subject notebook, is given to university students at the start of every semester. Full-page advertisements act as subject dividers that offer further discounts, thus subsidizing the notebooks for students. As of January 2009, the following brands have participated: 3M, AT&T, Blackberry, CDW, Dell, Dr. Pepper, STA Travel, Discover Card, Ford, GEICO, General Mills, ice.com, Idearc, Kraft, Monster, My Rich Uncle, P & G, Palm, Real Networks, Saturn, Sears, STA Travel, NBA, Unilever, Vault.com, Volvo, Warner Bros, Western Union, Wrigley, and Yahoo.

The notebooks are designed to reflect the brand of the school distributing by adopting their colors and logo. The first eight pages include college-specific information such as campus maps, important telephone numbers, and academic calendars.


Beginnings

ABS was founded in 2006 by two students studying at the Kellogg School of Management at Northwestern University. Their goal was to channel brand marketing dollars to products that benefit students and enhance the college learning experience. [1]

Notebook Distribution

At the launch of the program in January 2007, 10,000 students received notebooks at Northwestern University. In fall 2008, ABS distributed notebooks at 65 campuses to 700,000 students. Campuses included Harvard, MIT, Penn State, University of Pennsylvania, Arizona State, California State University Long Beach, Clemson, North Carolina State University, and the University of Arkansas. In January 2009, over 1 million students received the notebooks on 100 campuses. [2][1]

Press

Business Press:

  • Sustainability: The Journal of Record [3]
  • Post Advertising: Rock Solid ABS[4]
  • Post Advertising: Rock Solid ABS[4]
  • Brandweek: The Latest Marketing Vehicle: School Supplies[5]
  • Springwise: More free love: notebooks for students[6]
  • MediaBuyerPlanner: Marketers Woo Thrifty with Free School Supplies[7]
  • Geekpreneur: How to Give your Product Away and Still Make it Pay[8]
  • YouTube: Student Reactions


University Press:

allbystudents.com

In August 2008, ABS launched a student-focused website[ http://www.allbystudents.com]. The site - an “unofficial guide to campus life” - is a forum for students to communicate with their peers by sharing knowledge about trends, discounts, services, and events. The site gives students the ability to interact with both students from their own school and students nationwide. ABS launched a revamped version of the site on January 5th, 2009.

References

  1. ^ http://media.www.dailynorthwestern.com/media/storage/paper853/news/2007/01/11/Campus/Kellogg.Alumni.Fill.Student.Need.With.Free.Notebooks-2626044.shtml Kellogg Alumni Fill Student Need With Free Notebooks
  2. ^ http://www.ypulse.com/ypulse-sponsored-post-brands-help-students-take-note/
  3. ^ http://www.liebertonline.com/doi/abs/10.1089/SUS.2008.9919
  4. ^ a b http://www.postadvertising.com/post/2008/10/8/Rock-Solid-ABS.aspx
  5. ^ http://www.brandweek.com/bw/content_display/news-and-features/retail-restaurants/e3i1e78793628949bf017c0487b2ab8101b The Latest Marketing Vehicle: School Supplies
  6. ^ http://www.springwise.com/marketing_advertising/free_notebooks_for_students More free love: notebooks for students
  7. ^ http://www.mediabuyerplanner.com/2008/09/11/marketers-woo-thrifty-with-free-school-supplies/ Marketers Woo Thrifty with Free School Supplies
  8. ^ http://www.geekpreneur.com/how-to-give-your-product-away-and-still-make-it-pay How to Give your Product Away and Still Make it Pay

External links

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